e commerce
FLACONI REVIEWS
flaconi is Germany’s largest online-only retailer for beauty products. The online shop’s extensive portfolio is made up of over 850 international brands and more than 55,000 products. From natural cosmetics to premium products, flaconi fills drugstore shelves with everything from perfumes, to make-up products, to hair-care products, to accessories.
RESULTS
- High-quality real-time data
- Flexibility in structuring raw data exports
- Real-time data transfer for strategic real-time alerts
- React to user interactions quickly and in an extremely personalized way
- Provide an outstanding customer experience
NEEDED TO CHANNEL RAW DATA TO MAKE IT ACTIONABLE
The online market for perfumes and cosmetics is characterized by a high level of competition. The products from different retailers can be easily substituted for one another. Many end-users have a clear idea of which beauty products and brands they are looking for. That’s why, for flaconi, it’s all about finding the right sales trigger to stand out and following a principle that offers everyone products for a dedicated spot in their bathroom cabinet: Find Your Beauty. Everyday. Of course, it also helps to have competitive prices and the right product recommendations to set yourself apart from the competition.
flaconi also possesses an extensive amount of raw analytical data. Success hinges on identifying how users navigate the website, as well as distributing and processing this information internally. Providing a relevant and personalized experience for each individual user is based on successfully managing the transfer and processing of the raw data within the company. The biggest challenge for flaconi’s data analysts was, then, how to analyze the data even quicker. They needed to channel this raw analytical data and make it usable in real time.
UNLOCKING TARGETED PERSONALIZATION WITH DATA STREAMS
Flaconi took up this challenge together with Mapp, using Data Streams as the solution. Data Streams are raw analytical data that are event driven and exported to data warehouses and BI systems in real time. Apache Kafka provides flaconi with a dedicated infrastructure for further processing. However, the possibilities afforded by this infrastructure for the further processing of raw data have not yet been pushed to the limit. Data is processed using listeners based on Kafka or with Kafka Connect. This makes it possible for flaconi to transmit raw analytical data to their own data warehouse or to process it directly on the website server. The data is also passed on to Amazon S3 and saved there for other purposes.
HIGH-QUALITY DATA GUARANTEED
Every single user interaction on flaconi’s website is collected and processed. Besides clicks and purchases, information such as a user calling up a specific product image, for example, is also taken into account. All this information is processed in real time. Catalogue pages with several dozens of product listings are taken into account too. The dynamic product sorting means that flaconi also faces the challenge of identifying, after the fact, what information the user will be shown and how they will react to the respective product information.
EXISTING SETUP CAN BE USED
The switch to Data Streams was implemented using the standard method. This means that flaconi benefited from the existing frontend that was already designed to structure raw data ahead of time. flaconi data analysts are able to choose what data they would like to use for Data Streams and in which form. This gives flaconi a large amount of flexibility in terms of structuring raw data exports for further processing.
REAL-TIME HANDLING FOR THE MOST INTENSIVE DEMANDS
Besides high-quality data, real-time data transfer was extremely important to flaconi. That’s why real-time alerts were set up with Data Streams. This allowed flaconi to react to pre-defined events faster. They are now able to set specific events for which analysis reports are to be sent automatically. Decisions are being made on the basis of this information.
When there are significant traffic spikes on the website, for example, the data analysts cannot be certain whether it’s the result of an influencer or a comparable external campaign. Therefore, real-time alerts make it possible to temporarily adjust prices on the website or to activate a landing page, which intercepts influencer communication. This allows flaconi to significantly shorten the time it takes for their customers to make decisions.
With real-time alerts, there is a particular emphasis on relevance. Sending too many notifications can reduce recipient acceptance and should therefore be avoided. That’s why use cases are specified in order to trigger a real-time reaction. The alerts are based on pre-defined threshold values for when sendouts take place automatically.
Over time, flaconi has become better able to define bandwidths to fine tune its reaction. Normally, a responsible manager from first-level support receives the real-time alert. This manager then decides whether and how to react. Numerous reactions have been pre-defined in order to manage and plan common reaction scenarios. Real-time alerts mean flaconi is able to act in the best interest of their customers and provide an outstanding customer experience. For example, if it can be foreseen that a certain product will sell out very quickly and there are only a limited number available in the warehouse, the price can be adjusted at short notice. For an online shop for beauty products, this means that in the future the product on the website will be more likely to be shown to the user and they won’t be disappointed by a lack of availability.
WEBSITE PERSONALIZATION WITH LIVE DATA
Another central aspect is real-time personalization with Data Streams. flaconi uses live data to target each individual user on the website in a personalized manner. This makes it possible to easily differentiate between men and women in real time, for example. Mapp’s raw data exports ensure that flaconi is able to react to user behavior extremely quickly. Functionality like this is crucial for the business, because it prevents users from moving to a competitor and purchasing products from them.
THE BOTTOM LINE
Thanks to Mapp’s Data Streams, flaconi can react to user interactions quickly and in an extremely personalized way. Just as before, the raw analytical data collected is used and processed. Data Streams has an impressive and strong professional design and can be easily structured and transferred thanks to the high-performance infrastructure. flaconi benefits from Mapp’s extensive experience and many years of product development. A tremendous amount of resources and manpower would be required for flaconi to build up and develop these competencies internally.
e commerce
REI Summer Deals: Sale, Clearance, REI Outlet and more
REI is currently having a summer sale with up to 70% off handpicked gear from REI Outlet. This is a great opportunity to save on some of your favorite brands, like Arc’teryx, KUHL, Black Diamond, HOKA, La Sportiva, Osprey, and Salomon.
There are deals on everything from hiking backpacks to camping tents to running shoes. So whether you’re looking to gear up for a weekend backpacking trip or just want to save some money on your next day hike, REI’s summer sale is the perfect place to find great deals.
In addition to the markdowns on gear, REI is also offering a $20 bonus card when you spend $100 through July 24. This is a great way to get even more value for your purchase.
So what are you waiting for? Head over to REI today and start shopping the summer sale!
Here are some of the top deals from the REI summer sale:
Keep your summer adventures going with new markdowns on your favorite brands.
REI Co-op Trailmade Shirt – Men’s
Performance you’ll want to pass down—the REI Co-op Trailmade shirt is made with tear-resistant nylon/spandex stretch fabric with solid UPF 50 sun protection. It’s time to see what nature has in store.
REI Co-op Rainier Rain Jacket – Women’s
Waterproof, breathable and windproof, the women’s REI Co-op Rainier rain jacket gives you permission to go outside and play, even on blustery days with a chance of showers.
Roxy Shelter Insulated Jacket – Women’s
Cozy for cold, sleek for shredding and waterproof to boot, the women’s Roxy Shelter insulated jacket keeps you covered, dry and comfortable from first chair to last.
Klymit Cross Canyon 2 Tent
Designed to deliver a comfortable interior living space with exceptional storage options at a great value, the Klymit Cross Canyon tent makes a great shelter for weekend warriors.
Mountainsmith Lichen Peak 1P Tent with Footprint
Whether you’re backpacking solo or not, it’s sometimes nice to have your own tent. The 3-season Mountainsmith Lichen Peak 1-person tent is one you’ll have all to yourself.
Mountain Summit Gear Northwood Series II 4-Person Backpacking Tent
The lightweight Mountain Summit Gear Northwood Series II 4-person backpacking tent sets up quickly, offers excellent great ventilation and then packs away nicely for your next adventure.
Marmot Limestone 6P Tent
This cavernous camping tent fits up to 6 campers to sit, stand and sleep in total comfort. The Marmot Limestone 6P tent sets up in minutes and creates a roomy and inviting space.
prAna Asgard Hooded Flannel Shirt – Men’s
With classic heavyweight style and a hood to match, the prAna Asgard hooded flannel shirt for men takes the chill out of cool days and layers nicely over a classic T-shirt.
ALPS Mountaineering Camp Chair
Sturdy yet collapsible for easy storage, the ALPS Mountaineering Camp Chair offers deluxe comfort in camp, on the beach or in the backyard, thanks to its armrests and a padded seat.
OllyDog Rover Dog Pack
Let Rover carry his own gear this time. The OllyDog Rover Dog pack is built for comfort and confidence on day hikes and overnight adventures with your pup.
Zempire 2-Burner Deluxe & Grill High-Pressure Camping Stove
A complete campsite cooking solution, the Zempire 2-Burner Deluxe & Grill features 2 piezo-ignition, 10,000 BTU burners and a powerful lower grill, all of which you can use at the same time.
C.A.M.P. Trail Force 5 Hydration Vest
The C.A.MP. Trail Force 5 is a hyperlight, formfitting running vest purpose-built for skyrunning races and light-and-fast missions where having the right gear and enough hydration is critical.
These are just a few of the many great deals that are available during the REI summer sale. So what are you waiting for? Start shopping today!
I hope this article help you to shopping with REI, you can also read this: REI Summer Sale: Upto 50% OFF.
e commerce
Food Lion Review
Food Lion is an American regional supermarket chain headquartered in Salisbury, North Carolina, that operates over 1100 supermarkets in 10 states of the Mid-Atlantic and Southeastern United States. The chain employs over 63,000 people. It was founded in 1957 as Food Town, a single grocery store in Salisbury. It later expanded to many locations across North Carolina. It was independently operated until it was acquired by the Belgium-based conglomerate Delhaize Group in 1974.
Food Lion is a leading provider of fresh, affordable food. The company offers a wide variety of products, including produce, meat, seafood, dairy, baked goods, deli items, and frozen foods. Food Lion also offers a variety of private label brands, which provide customers with a more affordable option.
Who is Food Lion For??
Food Lion is for everyone who wants to save money on fresh, affordable food. The company’s target audience is families and individuals who live in the Mid-Atlantic and Southeastern United States. Food Lion is also a popular choice for budget-conscious shoppers and those who are looking for convenient shopping options.
Here are some of the people who Food Lion is for:
Families: Food Lion offers a wide variety of products that are affordable for families, including fresh produce, meat, seafood, dairy, baked goods, deli items, and frozen foods. The company also offers a variety of private label brands, which provide customers with a more affordable option.
Individuals: Food Lion is a popular choice for individuals who are looking for convenient shopping options. The company offers online ordering, curbside pickup, and home delivery, which make it easy to shop for groceries without having to leave home.
Budget-conscious shoppers: Food Lion is known for its low prices. The company offers a variety of ways for customers to save money, including coupons, sales, and its loyalty program.
People who are looking for fresh, affordable food: Food Lion is committed to providing its customers with fresh food. The company has a strict quality control process in place to ensure that its products are fresh and of the highest quality.
If you are looking for a convenient, affordable way to buy fresh food, then Food Lion is a great option for you. The company offers a wide variety of products and services to meet the needs of its customers.
Food Lion Products Offering
- Produce: Food Lion offers a wide variety of fresh produce, including fruits, vegetables, and herbs. The company also offers a variety of organic produce.
- Meat: Food Lion offers a wide variety of fresh meat, including beef, chicken, pork, and seafood. The company also offers a variety of pre-cooked and pre-seasoned meats.
- Seafood: Food Lion offers a wide variety of fresh seafood, including fish, shellfish, and crustaceans. The company also offers a variety of prepared seafood dishes.
- Dairy: Food Lion offers a wide variety of dairy products, including milk, cheese, yogurt, and eggs. The company also offers a variety of plant-based dairy alternatives.
- Baked goods: Food Lion offers a wide variety of baked goods, including bread, pastries, cakes, and pies. The company also offers a variety of frozen baked goods.
- Deli: Food Lion offers a wide variety of deli items, including sandwiches, salads, and hot foods. The company also offers a variety of prepared deli meals.
- Frozen foods: Food Lion offers a wide variety of frozen foods, including pizzas, entrees, vegetables, and desserts. The company also offers a variety of frozen fruits and vegetables.
- Household items: Food Lion offers a variety of household items, including cleaning supplies, paper products, and personal care products.
- Pet food: Food Lion offers a variety of pet food, including wet food, dry food, and treats. The company also offers a variety of pet supplies.
In addition to these products, Food Lion also offers a variety of private label brands, which provide customers with a more affordable option. Some of the most popular private label brands at Food Lion include:
- Food Lion Brand: This is the company’s main private label brand. It offers a wide variety of products, including produce, meat, seafood, dairy, baked goods, deli items, and frozen foods.
- Nature’s Promise: This is a natural and organic brand that offers a variety of products, including produce, meat, seafood, dairy, baked goods, deli items, and frozen foods.
- Taste of Inspirations: This is a premium brand that offers a variety of products, including produce, meat, seafood, dairy, baked goods, deli items, and frozen foods.
- Etos: This is a health and beauty brand that offers a variety of products, including personal care products, beauty products, and household cleaning supplies.
- Companion: This is a mainstream brand that offers a variety of products, including produce, meat, seafood, dairy, baked goods, deli items, and frozen foods.
Food Lion is a great place to find fresh, affordable food. The company offers a wide variety of products to meet the needs of its customers, and it also offers a variety of private label brands that provide customers with a more affordable option.
Food Lion Promotions & Discounts
Food Lion offers a variety of promotions and discounts to its customers. Some of the most popular promotions include:
- MVP Card: The MVP Card is Food Lion’s loyalty program. Members of the MVP Card earn points for every dollar they spend, and they can redeem those points for discounts on future purchases.
- Coupons: Food Lion offers a variety of coupons that can be found in the weekly ad, online, and in the Food Lion app.
- Sales: Food Lion runs sales on a variety of products throughout the year. These sales can be found in the weekly ad, online, and in the Food Lion app.
- BOGO: Food Lion offers BOGO (buy one, get one free) deals on a variety of products throughout the year. These deals can be found in the weekly ad, online, and in the Food Lion app.
- Rebate offers: Food Lion offers rebate offers on a variety of products throughout the year. These offers can be found in the weekly ad, online, and in the Food Lion app.
Food Lion also offers a variety of other promotions and discounts, such as discounts for seniors, military members, and students.
To find the latest promotions and discounts at Food Lion, you can visit the company’s website, download the Food Lion app, or sign up for the MVP Card.
Food Lion Shipping & Return Policy
Shipping Policy
- Free shipping: Food Lion offers free shipping on orders over $35.
- Shipping costs: Shipping costs for orders under $35 vary depending on the shipping method and the location of the delivery address.
- Shipping methods: Food Lion offers a variety of shipping methods, including standard shipping, expedited shipping, and overnight shipping.
- Shipping time: Shipping time varies depending on the shipping method and the location of the delivery address.
Return Policy
- Return period: Food Lion offers a 14-day return policy for most items.
- Return methods: Food Lion offers two ways to return items: in-store and by mail.
- Return in-store: To return an item in-store, simply bring the item to your local Food Lion store with the original receipt.
- Return by mail: To return an item by mail, you will need to print out a return label from the Food Lion website.
- Returned items: Food Lion will refund the purchase price of returned items, minus the cost of shipping.
Is Food Lion Worth it?
Overall, Food Lion is a good option for budget-minded shoppers who are looking for a convenient and easy shopping experience. However, if you are looking for a grocery store with a wide selection of high-quality products, then you may want to consider other options.
e commerce
REI Summer Sale: Upto 50% OFF
The REI Summer Sale is a great opportunity to save on outdoor gear and apparel. The sale is currently ongoing and runs through July 31, 2023. Members of REI Co-op get an additional 20% off select items, so it’s a good idea to join if you’re not already a member.
Here are some of the things you can find on sale at REI during the Summer Sale:
- Tents
- Sleeping bags
- Backpacks
- Hiking boots
- Clothing
- Footwear
- Camping gear
- Bikes
- Snow sports gear
- And more!
The discounts on sale items vary, but you can typically find savings of 20% to 50% off. Some items are even marked down to 75% off!
Dates and Details
The sale is currently ongoing and runs through July 31, 2023, you can shop in store, at REI.com, or through the online REI Outlet and save up to 50% on marked-down items from top brands like Osprey, Gregory, La Sportiva, Kelty, REI Co-op, and many more. Importantly, some of the deals are only available to members, which will require purchasing a $30 lifetime membership in order to take advantage of the savings .
Below we outline some of our top picks for on-sale gear, including tents, hiking boots, stoves, backpacks, sleep systems, and more.
Our Favorite Summer Deals
REI Co-op Flash Hiking Boots – Men’s – Save 50%
Fly over trails in the waterproof, breathable men’s REI Co-op Flash hiking boots. REI-exclusive technologies create fast-and-light boots—with a lighter footprint—that are comfy right out of the box.
OllyDog Rover Dog Pack Bundle Save 56%
Let Rover carry his own gear. The OllyDog Rover Dog Pack bundle includes the Rover pack plus a Mountain leash, making it ideal for day hikes and overnight adventures where leashes are required.
Bote Breeze Aero Inflatable Stand Up Paddle Board with Paddle – 10’8″ – Save 15%
Ensure your next paddle is a great one. Perfect for apartment dwellers, the 10 ft. 8 in. Bote Breeze Aero inflatable stand up paddle board collapses down into its own carry pack when the day is done.
Cannondale Quick CX 3 Women’s Bike – Save 29%
Cruising through the countryside or commuting in the city, the women’s Cannondale Quick CX 3 bike boosts your confidence and maintains control on multiple riding surfaces where anything is possible.
Feedback Sports Ultralight Repair Stand – Save 50%
The Feedback Sports Ultralight repair stand is built to professional standards yet weighs only 10.6 lbs. for convenient travel and compact storage.
REI Co-op Base Camp 6 Tent – Save 30%
Combining sturdy geodesic-dome architecture and rugged materials, the mountaineering-inspired REI Co-op Base Camp 6 tent is a roomy and robust campground shelter for 6 people.
REI Co-op Trailgate Vehicle Sleeping Platform Save 50%
Move over, DIYers. Turn your car’s interior into your camp bed with the REI Co-op Trailgate Vehicle Sleeping Platform. It includes a foam mattress and frame with adjustable legs for storage beneath.
Thule Helium Pro 3-Bike Hitch Rack Save – 40%
Taking the stress out of family and group bike trips so you can focus on the fun, the lightweight aluminum Thule Helium Pro 3-bike hitch rack provides secure protection and easy on/off convenience.
REI Co-op XeroDry GTX Jacket – Men’s – save 30%
Durable, lightweight and surprisingly quiet, the men’s REI Co-op XeroDry GTX jacket is an easy-to-pack waterproof, breathable GORE-TEX shell—at a value only the co-op can provide.
Big Agnes Anvil Horn 15 Sleeping Bag – Men’s – save 25%
The Big Agnes Anvil Horn 15 sleeping bag sports a Flex Pad Sleeve that attaches your pad like a fitted bedsheet, creating a fully integrated sleep system to keep you centered on your pad all night.
If you’re looking for a great deal on outdoor gear, the REI Summer Sale is a great place to start. Just be sure to shop early, as the best deals tend to go quickly.
Here are some tips for shopping the REI Summer Sale:
- Sign up for the REI email list. You’ll be the first to know about new sales and promotions.
- Check the REI Outlet. You can find some great deals on discontinued and overstock items at the REI Outlet.
- Use a price comparison tool. This can help you make sure you’re getting the best possible deal.
- Be patient. The best deals tend to go quickly, so be patient and keep checking back.
I hope this helps!
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