Benefit Cosmetics are not new in the market. The brand has an exhaustive line of cosmetics from foundation to primers, concealers to contours, highlighters to lip and cheek balms, mascara to brow gels and pencils. In short, whatever makeup product you need, they have; hence this Benefit Cosmetics review.

In this review, we’ll take a deep dive into this brand to understand its mission and vision. We’ll review their best-selling products and answer questions you’ll likely need answers to. If that’s what you’re looking for, then keep reading.

About Benefit Cosmetics

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In 1976, the Ford twins, namely Jane and Jean Ford were just two Indiana farm girls turned successful models and makeup artists. They wanted more to life than just that, so they went to San Francisco to open up either a casserole cafe or a makeup shop.

Heads or tails?

Luckily, they landed on tails and they started a small beauty and makeup store called “Face Place” which then changed to Benefit Cosmetics in 1990. They wanted Benefit Cosmetics to be aboutadding laughter and confidence in every woman> as they were in the feel-good business rather than simply selling cosmetics.

While still at the mission district, at the Face Place, they manufactured their first product called the “Rose Tint” (now famously known as “benetint”). As the product picked up, they developed “lip plump” in the 80s then in the 90s they moved to New York City to open their first Benefit counter at Henri Bendel.

After years of hard work, the brand has now become a global brand with their daughters and nieces, Maggie & Annie Ford Danielson widely marketing the brand. As of today, the brand is sold in over 50 countries across five continents and has over 3,000 Brow Bars and 85 Boutiques worldwide.

Pros

• Variety: The brand sells a range of cosmetics for the eyes, brows, lips, and face in general.
• Experience and Expertise: The company has been in the market for over four decades, hence they must know a lot about the industry.
• Widely Available: Benefit Cosmetic products are present in over 50 countries and many more locations.
• The brand offers both products in the cosmetic line and services such as waxing, makeup application, and virtual consultations.
• They offer 60-day returns.
• Loads of promotions and discounts.

Cons

• Many customers complain about shipment delays.

Benefit Cosmetics Products Review

The Benefit Cosmetics line covers just about every facial element, from the eyes, lips, cheeks, brows, lashes, and general facial skin. Let’s review some common makeup products.

Benefit Cosmetics Mascara

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The Benefit Cosmetics mascara is a lash enhancer that lengthens, lifts, volumizes, and curls your lashes in one go. The product has a custom domed-tip brush to allow for a better definition of your lashes, and also add flair and volume to the lashes without it feeling lumpy or too heavy on the lashes.

The mascara is formulated to add color and visibility, as well as offer long-lasting results. The product is available in full and mini sizes and also comes in two shades: jet black and beyond brown.

To use the mascara, hold the wand and wiggle it against your lashes from side to side, base to tip. Continue with this motion for additional volume, lift, and length. For curls and separation, use the wand vertically and stroke your lashes upwards.

Lastly, if you’d like more definition on your lashes use the mascara and the Benefit eyelash primer together. And, if you only want to curl your lashes, opt for the Benefits Cosmetics roller lash curling mascara instead.

Benefit Cosmetics Porefessional Primer

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This brand doesn’t just offer makeup products, they have a Benefit skincare line that includes moisturizers, makeup removers, cleansers, exfoliators, the Benefit Cosmetics serum for anti-defying, and the Benefit Cosmetics primer called Porefessional Primer Pro Balm.

The Benefit Cosmetics Porefessional Primer works as a makeup and skincare product where you can apply it before makeup to smoothen your skin and matte the appearance making it less shiny. And as a skincare product where the primer helps minimize the appearance of pores for better setting of your foundation.

The face primer is formulated silky thin as a lightweight non-comedogenic and translucent balm that helps to complement your skin tone while helping the makeup stay on for long. It is formulated with vitamin E derivatives that act as antioxidants that protect the skin against free radicals and pollution that may hasten the aging of your skin.

That said, besides minimizing the appearance of pores, the product can also be used to smoothen out fine lines and wrinkles. For best results, apply a thin layer of the primer on clean and moisturized skin. Pat gently from the center and spread outwards with your fingers. Apply the primer before and after your makeup.

Lastly, the primer is available in mini, full, and value sizes.

Benefit Cosmetics Eyebrow Gel

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The Benefit Cosmetics eyebrow gel works similarly to the mascara, in that, it’s used to volumize the eyebrows using a fiber gel. The tinted eyebrow gel has tiny microfibers that easily adhere to the hair on the brows and the skin around to help create a fuller brow that appears natural and stays on for long.

Available in a mini, value, and full size, the brow gel kit contains a tiny custom tapered brush that’s precise to allow for an easy, messy-free application. What’s more, the gel comes in a variety of shades ranging from light brown to dark brown, black to black-brown, and cool grey shade.

Finally, the brow gel is water-resistant so as soon as you fill in and lay down the eyebrows, you can expect to stay with the product even when it’s raining or as you sweat.

Do note, that the product has potential allergens. Seeing as you’ll be applying the product to your face which is quite sensitive, be aware of mica and the Titanium dioxide in the gel.

Benefit Cosmetics Precisely My Brow Pencil

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If you don’t like to apply gel to your eyebrows, you can opt for the Benefits Cosmetics Precisely My Brow Pencil which is just like any other pencil you would use to draw or write, but this brow pencil is ultra-fine to help with defining your eyebrows.

The brow pencil is available in many shades such as light blonde, brown, black, and cool grey and you can purchase the full or mini variant.

To use the pencil, start at the base of your brows and draw upwards to create tiny hair-like flicks on the brows. The strokes should be short and light to imitate the direction of your natural hair growth. This way, the result will be as natural-looking as possible.

What’s great about the product is that the brow pencil is designed to last 12 hours without any budge.

Benefit Cosmetics Blush

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The last product review we’ll take a look at is the Benefits Cosmetics blush which is a Sugarbomb Rosy Pink blush that helps highlight and add instant radiance to your cheeks.

Available in a full and travel mini size, the blush also features additional three bold colors to add lush to your cheeks for a perfect complexion.

To use the product, swirl the blush on your cheeks with a makeup brush to achieve the flush you’d like.

Benefit Cosmetics Reviews from Customers

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Benefit Cosmetics has a rather low customer rating from sites like Trustpilot and Sitejabber. Nonetheless, the brand still excels in many elements such as quality of products, customer service, returns, and value for money.

Shoppers are primarily impressed with the variety and quality of makeup they offer, plus its effectiveness. Many are happy with the color options available that suit a large customer base and how easy it is to apply these makeup products.

One positive review reads, ” I love how natural their makeup looks on my skin. I use this every day and I feel safe with its ingredients because I never had any irritation. Big fan here.”

Unfortunately, as with any other business, there are highs and lows. Some customers expressed their concerns over how long delivery took plus how pricey the products were. Here are two negative customer reviews.

“The biggest annoyance was the shipping time. It took forever to ship and by the time they used the slowest mailing service (smart post) it took almost 3 weeks to arrive. The customer service lady constantly talked over me when I tried to inquire about my package. When it arrived, it didn’t even come in a box. It came in a bubble mailer with light padding despite there being blushes and other sensitive items.

I wouldn’t recommend it. I purchased some items for a birthday present and paid for a 2-3 delivery. It’s 8 working days later and they still haven’t arrived. By this point I’ve already had to buy another present – waste of time, wouldn’t recommend.

All in all, the brand received a lot of positive reviews over negative reviews which means the brand is still worth a try and with a few tweaks, they could be at five stars.

Sign Up for Benefit Cosmetics

Create a new account with Benefit Cosmetics by simply adding your details like first and last name, email address, and password. As a subscriber, you get all the updates on offers, events, and news about the brand. Plus, you get first dibs on new products and online purchases.

Where to Buy Benefit Cosmetics

You can purchase their products directly on their website. From their website, you can also find a store closest to you seeing as they have tons of stores in many countries. What’s more, you can get their products from other stores such as Sephora, Walmart, Macy’s, and Ulta Beauty.

Benefit Cosmetics Shipping and Return Policy

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Benefit Cosmetics offers free shipping on orders over $50 with estimated shipping days ranging from 3 to 10 business days including processing and carrier transit time. For orders less than the threshold ($50) you’ll pay a shipping fee of $5.95 and if you’d like 2nd day or overnight deliveries, you’ll have to pay $9.95 and $16.95 respectively and wait for 2 to 4 business days for delivery.

Note that if you want your order to be processed the same day for either the 2nd day or overnight deliveries, you must place your order before 1 pm US Pacific Time. Also, there are no expedited shipping methods to Hawaii, Alaska, P.O. Boxes, or APO/FPO/DPO addresses. Instead, you’ll have to wait for 5 to 7 business days or more for delivery.

The brand also ships to military and diplomatic addresses via USPS and the estimated delivery time is 4 to 7 days for local shipments and 7 to 10 days for international shipments.

Lastly, for deliveries to Hawaii, Alaska, or across international waters, the brand can’t ship some cosmetics like mascara since the U.S. The Department of Transportation requires some exports to only ship via ground transportation.

Returns

As for returns, first note that if your order is shipped via forwarding companies, there can be no returns if the product is lost, damaged, or defected in transit. The brand will therefore not replace nor refund any product.

If you’d like a refund, you can only return a product 30 days from the shipping date. The refunds will be credited to your original mode of payment less other fees like shipment, handling, and wrapping charges. Non-returnable goods include used products, products not bought directly from their online store, and sale items or gift certificates.

For all your returns, you’ll first have to fill in the return form present in your original order. Then place the form inside the returns package alongside your return merchandise, the original receipt,  and contact information like phone number and email. Send the return to:

For easy tracking and insurance purposes, ship your return with a service that offers to track.

When your returns arrive at their warehouse, you should receive a confirmation email after which you’d have to wait for 2 to 3 weeks for the refund to be credited to your account.

Benefit Cosmetics Promotions & Discounts

Just like many other brands, Benefit Cosmetics has seasonal offers such as weekend sales,Valentine’s sales, Christmas and Easter offers, plus many more.

They also offer student discounts of 10%. The student discount, also known as student Beans allows you to use a discount code at checkout to get 10% off your order. To qualify for this discount, you’d have to register and verify your student status with Student Beans for free.

Contact Benefit Cosmetics

You can contact Benefit Cosmetics Customer Service via email at  [email protected] or via call at 1-800-781-2336. Call times are actively Monday to Friday from 10 am to 6 pm EST.

In case of other questions or inquiries, you can reach to PR and social media via the contact form on their website, and you can also contact the North American wholesale store at [email protected]

Benefit Cosmetics Review: Editors Verdict

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From the in-depth benefit cosmetics review above, we can say that the brand is worthwhile spending on. They offer great beauty solutions by developing authentic products that are both innovative and customer-oriented.

Being in the industry for over 40 years, they have become leaders in the industry which makes them well accepted by customers. Even with its downsides, the brand continues to offer high-quality products, great customer service, and excellent returns and shipping policy, plus they’re readily available in over 30 countries.

If you want to buy a product from them, we should highly advise you to do so as it will be value for your money.

Benefit FAQ

Does Benefit Cosmetics Offer Discounts/Samples for Makeup Artists?

Yes, the brand has an exclusive program called Benefit PRO where beauty professionals like makeup artists, aestheticians, and cosmetologists can get samples and discounts on their products. More information about the program such as the available discounts, membership applications, and much more is available on their website.

Are Benefit Cosmetics Products Hypo-allergenic?

The brand doesn’t test nor claims that their products are hypo-allergenic or non. If you may have allergies or an allergic reaction, be sure to first review the ingredients list on the product page and consult with your physician to determine if the product is suitable for your skin.

Are Benefit Cosmetics Products Gluten-free?

Gluten on cosmetic products is unlikely to cause adverse reactions to the skin nor have such reactions been verified to be true as gluten can’t be absorbed through the skin. Nonetheless, the brand does have policies in place to reassure customers on the gluten issue.

First, they don’t formulate their products with gluten as one of their ingredients and second, they only use high-quality ingredients derived from grain sources.

On the other hand, despite these policies, gluten may be present in the product as it’s a constituent of some raw materials used to make cosmetics. Therefore if you’re gluten intolerant, available products are derived from grain sources such as wheat (Triticum Vulgare, Secale cereale, Avena sativa, and Hordeum distichon).

Does Benefit Cosmetics Test on Animals?

No, Benefit Cosmetics doesn’t test on animals.

Finding high-quality products for your lips, eyes, and face is challenging. Stylized as M·A·C, MAC Cosmetics sells cosmetics products formulated for makeup professionals and consumers worldwide. Its mission is to ensure limitless self-expression by making sure they turn makeup into art for everyone. This in-depth MAC Cosmetics review will highlight the brand’s bestsellers, customer ratings, promotions, and more. Read on to determine if you will add its cosmetic products to your beauty routine.

About MAC Cosmetics

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MAC Cosmetics is a leading makeup brand that offers a wide range of products for all skin types. The company was founded in 1984 by Frank Toskan and Frank Angelo. MAC is known for its high-quality products, innovative packaging, and trendsetting shades.

The brand offers something for everyone, whether you’re looking for a new everyday lipstick or want to experiment with vibrant eye shadows. Their collection includes long-wear liner, full-coverage foundations, and pigmented colors.

Our MAC Cosmetics review found that the brand boasts 24.5 million Instagram followers and more than 20 million followers on Facebook. Harper’s Bazaar, Glamour, and Allure have also featured the brand. Additionally, the company has collaborated with famous brands and celebrities, including Hello Kitty, Barbie, Nicki Minaj, and Rihanna.

Pros

• The brand offers a wide variety of products for eyes, lips, and face
• They have high-quality formulas
• The company ships worldwide
• US customers enjoy free shipping and returns
• Customers receive loads of discounts and deals
• Their products are affordable

Cons

• Some of their products are not 100% vegan
• They do not accept returns or exchanges on products bought at their physical stores or local department store counters
• The company doesn’t offer customer support around the clock

MAC Cosmetics Products Review

In addition to lipsticks, MAC Cosmetics offers a wide range of foundations, eyeshadows, blushes, bronzers, and mascaras. This section of our MAC Cosmetics review will look at the brand’s best-selling cosmetic products.

MAC Cosmetics Foundation

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There are many reasons to wear foundation. Some people wear it to cover up their blemishes, while others wear it to achieve an even skin tone. MAC has a range of foundations, ranging from silky water-weight liquids to full-coverage sculpting formulas.

Their Studio Fix Fluid SPF 15 Studio Fix Fluid SPF 15 is a 24-hour color-true foundation available in 63 shades. Our MAC Cosmetics review discovered that this foundation is oil-free, meaning that it will leave your skin with a clean, natural, matte look while absorbing oil and reducing shine throughout the day. The foundation is also lightweight and breathable, meaning you can say goodbye to subsequent breakout and congested pores.

Ideal for all skin types, the foundation also provides your skin with some much-needed sun protection. Because it contains SPF, the product helps protect your skin from the harmful sun’s rays.

This foundation can help to even out your complexion. If you have any blemishes or redness, it can help cover these up and give you a more even skin tone. By wearing this foundation, you can also help to complement your skincare routine. If you’re using any serums or moisturizers, this foundation can help lock these in and make sure that your skin is getting the full benefits.

What does it help with?

Studio Fix Fluid SPF 15 features silica, which can help reduce the appearance of fine lines and wrinkles. It plumps up the skin and gives you a more youthful appearance.

Studio Fix Powder Plus Foundation is a one-step pressed powder and foundation designed to give your skin a twelve-hour ultra-matte finish and control shine without causing acne.

As the name suggests, the Pro Longwear Nourishing Waterproof Foundation is a waterproof formula designed to last 36 hours. It offers a satin finish and medium-to-full buildable coverage.

Other foundations in its collection include the Full Coverage Foundation and Studio Waterweight SPF 30 Foundation.

MAC Cosmetics Concealer

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Concealer is one of the vital products in any woman’s makeup bag. MAC offers a range of dermatologist-tested concealers that you can use to cover up dark circles, blemishes, and other skin imperfections. Their concealers can also brighten up your face and make you look more awake.

MAC Pro Longwear Concealer is a lightweight, liquid concealer formulated to provide 24-hour full matte coverage. By using this concealer, you can temporarily fill in the appearance of fine lines and wrinkles. You can achieve this by the concealer ability to temporarily plump the skin. Also, the pigments in the concealer help to reflect light and create a smooth appearance on the skin.

Moreover, you can use this concealer to cover up dark circles. Dark circles can be caused by several factors, such as lack of sleep, dehydration, and stress. MAC Pro Longwear Concealer can help camouflage the dark circles and make them less noticeable.

Studio Finish SPF 35 Concealer, a highly concentrated, creamy concealer, is formulated to provide a natural finish and opaque coverage. Our MAC Cosmetics review found that this concealer can help to highlight your cheekbones.

It can also act as a primer for your lids and lips; this is especially beneficial if you have oily skin. By applying a small amount of this concealer to your lids and lips, you can help create a smooth canvas for your eyeshadow and lipstick.

You can also use Studio Finish SPF 35 Concealer to hide blemishes, which are often difficult to cover up with foundation alone. You use it to camouflage the blemish and make it less noticeable.

MAC Cosmetics Powders

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MAC offers powders in different sizes and shapes. You’ll find shimmery highlighters, foundation, contouring bronzers, and shimmery highlighters in its powder collection.

Formulated to give your skin a smooth, even ultra-matte finish, the brand’s Studio Fix Powder Plus Foundation is a one-step powder and foundation that provides medium-to-full buildable coverage and a velvety texture, allowing your skin to breathe.

The product is also non-settling, non-streaking, non-caking, color-true, and long-wearing. You can enjoy its results for up to 12 hours. Available in various colors, this product is photo-friendly, sweat-and-humidity resistant, and suitable for all skin types, including oily ones.

MAC Bronzing Powder is a subtly tinted powder designed to give skin sheer, clean color effects, and highlights. It’s ideal for those who want to enhance their skin tone, as it provides a natural, sun-kissed look. It also provides a smooth, even application on your skin.

Blot Powder/Pressed is an oil-controlling pressed powder formulated to set the foundation and finish your face while adding minimal texture and color. It offers a sheer, matte-looking finish.

Blot Powder/Loose is a silky, ultra-fine powder that lifts and disperses oils while blotting your face without leaving a trace of powder. The product also offers sheer, matte velvety coverage, and you can use the powder for quick touch-ups.

MAC Cosmetics Eyes

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The company has a range of cosmetic products for your eyes. You can use the products to refresh your tired-looking eyes, camouflage pigmentation and dark circles, and disguise puffiness, blemishes, and imperfections.

Studio Finish SPF 35 Concealer is a lightweight emollient-based cream concealer formulated to provide discreetly opaque coverage. The concealer features broad-spectrum UVB/UVA SPF 35 protection, and it offers long-wearing, smooth, invisible correction for skin discolorations and blemishes with a natural finish. Because the formula is very concentrated, you can use a small amount to correct or conceal imperfections. This SPF concealer is also fragrance-free and water-resistant.

MAC Pro Longwear Concealer can help you conceal undereye circles, skin discoloration, dark spots, and blemishes. You can apply this concealer to your under eyes using a 217S brush. If you are looking for a softer, diffused look, you might want to use a circular motion. You can also set it with any powder you prefer.

Their eyeshadows come in single shadows and palettes, so you can create any look you want. The Matte Eyeshadow Palette is perfect for creating smokey eyes, while the In Extra Dimension Eye Shadow Palette is perfect for bright and bold looks. For something unique, check out the MAC Glitter Eyeshadow.

MAC Cosmetics Lips

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MAC has a variety of products that you can apply to your lips and enhance your beauty. These include quid lip colors, lipsticks, lip liners, and lip glosses.

MAC is the leading lipstick line in the United States, and the brand offers a wide range of shades and finishes to find the perfect one for your skin tone and style. You’re sure to find everything you need to create the perfect makeup look.

Your lips can dry out easily; MAC Matte Lipstick Marrakesh is a spicy, earthy shade that will keep your lips moisturized throughout the day. If you don’t always have a lot of confidence, wearing this lipstick can help: It will put you in a better mood and make you feel better about yourself.

It can alsoimprove your appearance quickly. It only takes a few seconds to put MAC Matte Lipstick Marrakesh on. If you don’t have enough time to apply makeup to your entire face, you can still put on a coat of this lipstick without having to worry about being late. Additionally, you don’t have to wear a lot of jewelry to spruce up your outfit: a coat of this lipstick can give you the pop of color you are looking for.

If you are seeking a long-wearing lipstick that will not transfer or smudge, check out MAC Retro Matte Lipstick. For a more hydrating option, check out the MAC Cremesheen Lipstick. If you want to experiment with bolder colors, the MAC Matte Lipstick is a great choice.

MAC Cosmetics Review from Customers

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Our team had to check what customers think about this cosmetics company and its products. We found tons of positive reviews, with most users praising their products.

On MACCosmetics.com, Pro Longwear Concealer scored an average rating of 4.1 stars out of 962 reviews. Most customers stated they love MAC Matte Lipstick and gave it a 4.4-rating out of 5 from 609 reviews.

Studio Fix Powder Plus Foundation had 4.5/5 stars out of 953 reviews. Users also had good things to say about the brand’s Studio Fix Fluid SPF 15, and it had a rating of 4.4/5 stars out of 5,131 reviews. Customers said this product matched well with their skin tone, giving them a flawless look. They also loved how breathable and affordable it is.

On SiteJabber, most buyers stated that they love MAC Cosmetics products because they are high-performing and affordable. Most customers left a rating of 4 stars and above. They also praised the company for fast shipping and deliveries.

We also checked Makeup Alley and found that the brand scored an average rating of 4.3/5 stars from 353 reviews. More than 79% of buyers stated they would purchase their cosmetic products again.

One of the customers stated that she loved Mac solid lipstick because it spread even color over their lips. She also loved how it has a long shelf life, and it wasn’t easily removed from her lips.

We also found a few negative MAC reviews from buyers who were not happy after using their products. Most of the users complained that some of their products are not vegan. Others complained that they could not exchange or return items they had bought at their local department store counters and MAC’s physical stores.

Sign Up for MAC Cosmetics

To get started with MAC, visit the brand’s site and find the registration form. You’ll have to provide a valid email address, zip code, phone number, name, and date of birth. You have to agree to their terms and conditions to continue to finish the registration process. Do not forget to tell them about your preferred local store, and the company will notify you whenever there are special events that you can join.

Where to Buy

MAC has boutiques worldwide, where you can purchase their products. Use the store locator tool they have provided on their site to find a nearby boutique. Their products are also available on their eCommerce website MACCosmetics.com.

MAC Cosmetics Shipping and Return Policy

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MAC ships worldwide, and US customers have the following options:

• The Same Day option will cost you $8
• Overnight takes one business day and needs $15
• 2nd Day option will take two business days, and it requires $10
• The Standard options take between 2 and 5 business days and need $5

Your order will qualify for free Standard delivery if you spend more than $25. The company processes orders between 1 and 2 days; once your order is sent out of the warehouse, you will receive a confirmation email that contains a tracking link. Use the link to check in on the progress of your package.

The brand offers free returns to US customers. You can start the return process any time you want if you don’t like the cosmetic product you have purchased.

Promotions & Discounts

MAC offers tons of promotions and discounts throughout the year. Here are some of them:

• Subscribe to save 10%
• Refer a Friend, and the two of you will get $10
• You will receive a free Kit and Fix Plus if you spend $75 or more
• Sign up and get 25% off on all products

US customers who buy products with more than will also receive instant perks such as free returns and shipping. Additionally, you can enjoy discounts of up to 40% on select items in the Sale section.

Contact MAC Cosmetics

If you have any questions about MAC or its products, contact their MAC cosmetics customer service representatives using the following communication channels:

• Call 1.800.588.0070 for general inquiries
• You can send a message to their support team via their site
• Email, text (1)646-461-4083, or video chat to talk to an Artist

MAC Cosmetics Review: Editors’ Verdict

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To conclude this MAC Cosmetics review, our team has found that this cosmetics brand is worth checking out. Their products are affordable and last long.

The checkout experience is crucial to making a sale. The brand site is well-designed to ensure users have an easy and streamlined process that allows them to complete their purchases as quickly as possible without problems.

Their products are also effective, and many customers had positive things to say after using them. We, therefore, recommend the brand to anyone looking for high-performing and affordable lips, eyes, and face products.

MAC Cosmetics FAQ

Is MAC Cosmetics cruelty free?

If you are asking yourself: Is Mac Cosmetics cruelty free? The brand does not test its cosmetics products on animals, and it does not have animal testing facilities.

However, MAC sells its products in China, where they do animal testing before selling products.

Is MAC Cosmetics vegan?

The company is not 100% vegan, but you’ll find some products that do not feature animal-derived ingredients.

Where are MAC Cosmetics products manufactured?

Their products are manufactured in several countries, including Italy, Canada, and the United States.

Is MAC Cosmetics still a good brand in 2022?

Yes. One thing that sets MAC apart from other makeup brands is its dedication to quality control. Every product is rigorously tested before it hits store shelves, so you can be confident that you’re getting a high-quality product.

About Benefit Cosmetics

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Benefit Cosmetics is a beauty brand known for its line of one-of-a-kind brow products. They rose to fame with a rose-tinted lip stain, but also offer mascaras, primers, bronzers, and of course, brow definers.

If you’ve ever been to Sephora, you might have come across the Benefit BrowBar, a service where trained cosmeticians use the brand’s products to transform your eyebrows.

The company has 6.2M followers on Facebook, and 10.1M on Instagram and has been featured in E! Online, WWD, Refinery29, Elle, InStyle, New York Post, The Guardian, Glossy, and many other publications.

This Benefit Cosmetics review will take a close look at the brand and its best-selling products, customer ratings, promotions, and more, to help you decide if Benefit makeup is worth the buy.

Overview of Benefit Cosmetics

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Benefit Cosmetics was founded in 1976, originally called The Face Place. Twin sisters Jean and Jane Ford decided one day to start some type of business, and chose to open a cosmetics company.

Good thing they did, because Benefit is now sold at over 2,000 beauty counters in over 30 countries.

The brand put its roots down in San Francisco, where they are currently still headquartered. Their first ever product, Rose Tint, now known as Benetint was created for an exotic dancer. It’s one of their bestsellers still to this day!

Benefit Cosmetics was later bought by LVMH in September 1999 and is now spearheaded by Jean and Jane’s nieces and daughters, Maggie and Annie Ford Danielson.

Next up, this Benefit Cosmetics review will provide an overview of the brand’s pros and cons.

Pros

• A variety of cosmetics and accessories to choose from for the eyes, face, brows, and lips
• Over 40 years of expertise with cosmetics
• Offers a wide range of quick fixes to beauty dilemmas
• Does not use toxic heavy metals in its formulas
• Available in over 30 countries
• BrowBar service introduces potential customers to their brow products
• The brand also offers waxing and makeup application services at local Sephora locations (COVID-19 regulations permitting)
• Virtual brow consultations featuring brow mapping
• Virtual try-on’s included with each individual product page
• Affordable prices for high-quality products
• Get a Big Brow Love Set for $30 (a $72 value)
• Students get a 10% discount
• Great sale section
• Free U.S. ground shipping with the code: ‘FREESHIP’
• 60-day returns

Cons

• Some customers have complained about the flaking of their mascara, and the quality of products in regards to application

Buy Now At Benefit Cosmetics

Whether you’ve over-plucked your brows, or your eyelashes are too blonde to be seen, Benefit Cosmetics has a beauty solution for you.

This Benefit Cosmetics review will feature the brand’s best selling beauty products; from eye-opening, long-lasting mascara, to volumizing brow gel, and their infamous cheek and lip tint.

Benefit Cosmetics Mascara Review

Mascara is one of the most basic makeup products many women can’t go without, but we all have different goals of what we want our lashes to look like.

Whether you’re after simple, natural curls, or dark and dramatic lashes, Benefit Cosmetics’ best-selling mascaras, featured below, will open your eyes to a world of possibilities.

Benefit Cosmetics They’re Real! Lengthening Mascara Review

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Mascara has the ability to make eyes appear larger, and most makeup looks are incomplete without it.

Available in both mini and regular sizes, this They’re Real Lengthening Mascara adds dramatic length to lashes, while lifting and curling for a glamourous effect.

The domed-tip brush adds volume and flare to natural lashes without pesky clumping. Perfect for all-day wear, They’re Real Lengthening Mascara comes in Jet Black and Beyond Brown colors.

Draw more attention to your beautiful peepers with Benefit They’re Real Mascara for $13–$26. 

Benefit Cosmetics They’re Real Magnet Extreme Lengthening Mascara Review

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These aren’t the magnetic falsies you’ve seen online. These are your own, real lashes. This mascara uses the power of magnetic force to draw your lashes outwards.

They’re Real Magnet Extreme Lengthening Mascara keeps lashes long and lovely for up to 36 hours without smudging or flaking.

Improving the look of lash length by 40%, this mascara uses an extender brush and an added magnetically charged coil core to pull the formula out beyond the length of your natural lashes.

You may be thinking, magnets sound hard and heavy, but They’re Real Magnet Extreme Lengthening Mascara is actually lightweight and flexible. Available in mini and regular sizes, this item is $13–$27.

Benefit Cosmetics Roller Lash Curling Mascara Review

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It’s all about the eyes with this Roller Lash Curling Mascara. The Hook ‘n’ Roll™ brush grabs lashes, separates and lifts them, then curls them for a subtle, but flirty look. This formula sets your lashes 12 hours, an appropriate choice for wearing to the office.  

The Roller Lash Curling Mascara has a conditioning effect because of Vitamin B5 and Serin. So while the mascara makes your lashes look good, it’s actually strengthening them as well.

This mascara is available in a satin finish of Ink Black or Brown, in mini and full sizes for $13 or $26 respectively.

Benefit Cosmetics BADgal BANG! Mascara Review

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This water-resistant, smudge-proof mascara uses aero-particles sourced from space technologies to lift and lengthen lashes for 36 hours.

This mascara does more than make your lashes reach for the skies, the Provitamin B5 included also helps to naturally thicken them over time, so you can still rock a flawless natural look on those days you just can’t be bothered to do makeup.

The BADgal BANG! Mascara uses a Slimpact! Brush that coats your lashes from root to tip for some extreme volume. Try the BADgal BANG! Mascara for $13–$26. 

Benefit Cosmetics They’re Real Tinted Eyelash Primer

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You use a primer before you put your makeup on your cheeks, eyes, and t-zones, but why aren’t we using primer for the most essential and delicate part of our face? Our eyelashes!

The They’re Real Tinted Eyelash Primer acts as a guard for your lashes against harsh mascaras and makeup while adding a layer of tinted volume before mascara application.

Known for its water resistance, the primer can also be worn alone for a subtle nude look. Plus, the formula is confused with Provitamin B5 to support last strength and growth.

In a brief customer consensus, it appears that this is one of the brand’s most loved products. Here are some numbers to prove it:

• 91% of customers said the primer was soft and buildable with mascara for over 6 hours
• 94% of users noted lash definition
• 92% of buyers stated the primer added volume

Grab this brand’s They’re Real Tinted Eyelash Primer for the bargain price of $25.

Benefit Cosmetics Eyebrows Review

Big, bushy brows have been in style for a few years now. For some, the bushier the better. For others, simple and sleek is the way. Some want a filler to amp up the volume, while others need a gel to help control their natural shape.

Benefit Cosmetics’ best-selling eyebrow products, featured below, can help you to fill, accentuate, or define your brows.

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel Review

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You’ve got the raw materials, but you struggle with keeping your brows in place. Instead of accidentally overplucking, try the Gimme Brow+ Volumizing Eyebrow Gel.

This gel tames and tints your arches slightly, depending on the color you choose. Got super blonde brows but rich, chestnut hair? Choose the Warm Auburn Brown, which is just one of Benefit’s 10 shades of this classic brow gel.

This waterproof brow gel contains microfibres that actually create a fuller-looking brow. Of, course, penciled on brows are stunning too, it’s just about preference here.

Available in full, mini, and value sizes, the Gimme Brow+ Volumizing Eyebrow Gel ranges from $13–$48.

Benefit Cosmetics Brow Microfilling Pen Review 

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Pencils give you some control over defining the shape of your eyebrows, but the point is never fine enough. The Brow Microfilling Pen allows you to create precise strokes that look akin to eyebrow hair, for that ultra-natural look.

Don’t worry about scalding summer days and sweat dripping down your perfectly painted brow, this pen is waterproof and lasts all day.

With a similar look to microblading, the Brow Microfilling Pen lets you have gorgeous, thick brows without ever having to leave your home. Available in 4 shades, this brow pen comes in full size only, for $25.

Benefit Cosmetics Cheek and Lip Stain Review 

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Benefit Benetint, the product that started it all. Originally developed in the 1970s, this Cheek and Lip Stain gives a rosy, youthful glow to cheeks. Or a just-bitten, electric pink look on lips. It’s cute, sassy, and works on a range of skin tones.

This rose-tinted stain has a natural-looking finish and glides on with ease. Start with a little bit and build your way to a more vibrant eye-popping color. This cult-favorite Cheek and Lip Stain is available in full size for $18.

Benefit Cosmetics POREfessional Face Primer Review

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This Benefit Cosmetics review believes there’s nothing worse than spending hours on your glam, only for it to disappear a couple hours into your night of fun.

Benefit’s POREfessional Face Primer sets your face up for smooth success with foundation, allowing for longer wear throughout the day or night.

Use before nights out on the town and dance to your heart’s content. Or, keep your makeup in place for hours of photos during your little brother’s graduation!

The POREfessional Face Primer minimizes shine, giving your face a matte look. Minimizing pores and deep creases, this primer is also silky and lightweight, containing Vitamin E to protect skin from free radicals.

The helpful POREfessional Face Primer comes in mini, full, and value sizes for $13–$54.

Benefit Cosmetics Hoola Matte Bronzer Review 

If you’d like a bronzer and blush combo to really bring your face to life, try the Benefit Cheekleaders Set. The Hoola Matte Bronzer comes in 4 shades in both mini, full, and value size, for $17–$44. 

Benefit Cosmetics Reviews: What Do Customers Think?

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This Benefit Cosmetics review searched the web for helpful customer testimonials on the brand’s best-selling products.

Below, you’ll find real customer reviews sourced from the brand’s website, Sephora, and Shoppers Drug Mart, which highlighted the products’ quality, application, color options, and overall effectiveness.

First up, the Hoola Matte Bronzer is rated with an average of 4.6/5 stars by 277 customers on benefitcosmetics.com. One customer with olive skin remarked on the quality of this bronzer:

“This bronzer is unmatched. I’ve tried a few different bronzers but I keep coming back to this one. It gives your face a beautiful warmth and is so easy to apply.”

Another customer, who has a lighter skin tone, loved this bronzer as well. She wrote, “Finally a bronzer that I don’t have to try to convince myself looks good on me…it actually does, phew. The lite is just a perfect shade for defining pale skin.”

A negative customer review read, “It made my face greasy, brown and rubbed off my makeup. It caked everywhere and only lasted three hrs.” 

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The Benefit Precisely My Brow Pencil is rated at 4.6/5 stars by 4.9K customers on Sephora. One customer who was happy with the application and color options of the Benefit Cosmetics‘ brow pencil wrote:

“It’s precise like its description, so I’m able to draw individual hairs and fill in any sparse areas. What I love most is the shade range and how easily it glides on and lasts. I also love the spoolie which I use to comb my brows and my lash extensions.” 

One customer who prefers the Benefit Goof Proof Brow Pencil to this one wrote, “Terrible, I wish I could return it but the whole thing crumbled apart and broke off while using it. I got about 4 uses out of it and it broke twice. I threw it in the garbage. Their goof proof is 100 times better.”

They’re Real Magnet Lengthening Mascara is rated 4.3/5 stars by 3,784 customers on Shoppers Drug Mart. A customer who loves the effects of this mascara wrote:

“mascara needs to be pigmented, lengthening, and volumizing. And this mascara does just that! The wand is nice and stiff so it really gets in there, and the formula is a great consistency. I LOVE how my eyes pop with this mascara.” 

Another customer shared that this product does not hold true to its non-flaking claims:

“I’d check my face after a few hours and there will be black flakes all around my eyes, not the best look.” This Benefit Cosmetics review would recommend replacing your mascara every few months, as dry formulas that are close to the expiration date are more prone to flaking.

Are Benefit Cosmetics Worth It?

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The company offers solutions to beauty problems and does it all with a light-hearted vibe.

This Benefit Cosmetics review likes the angle the brand is coming from and the fact that they develop products that are innovative and effective. After reading customer reviews, the majority believes so as well.

The brand has been around for over 40 years and is available in 30 countries around the world, so their expertise is one thing you can rely on.

They often have promotions and offer discounts, offer free U.S. shipping, and have an extensive Benefit Cosmetics sale section for products they are phasing out.

These luxury beauty products are quite affordable for their high quality, and many customers have been able to find at least one product that they claim to purchase again and again.

Although some have mentioned that certain products are ineffective or dry out over time. Unfortunately, this is a certainty with many beauty products after they reach their expiry dates.

If there are more considerable issues with your Benefit Cosmetics products, they do have a 60-day return policy that has your back for a full refund.

For all of these reasons, this Benefit Cosmetics review believes that the brand is worth the buy. 

Benefit Cosmetics Promotions & Discounts 

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This Benefit Cosmetics review found the following promotions and discounts available on benefitcosmetics.com currently.

• Get a Big Brow Love Set for $30 (a $72 value)
• Free U.S. ground shipping with promo code: ‘FREESHIP’
• Students get a 10% discount
• A free weekender makeup bag with purchases over $80. Use code ‘READY2GO’
• Great sale section

Where to Buy Benefit Cosmetics

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To access deals and discounts, buy Benefit products directly from BenefitCosmetics.com. The brand is available in over 30 countries, in stores including:

• Sephora
• Shoppers Drug Mart
• Beautylish
• Cosmetics NOW
• TSC
• Mode Sens
• Walmart

FAQ

Who invented Benefit Cosmetics? 

Benefit Cosmetics‘ founders, Jean and Jane Ford invented the line of beauty products. They moved from Indiana to San Francisco to start the company in 1976.

What company owns Benefit Cosmetics?

Benefit is a subsidiary of the company LVMH. They were acquired by the French multinational corporation in 1999.

Is Benefit Cosmetics made in China? 

This Benefit Cosmetics review found one source that said that their cosmetics are designed and manufactured in San Francisco, and another that says they are made in Europe.

Are Benefit Cosmetics natural? 

Benefit is not a natural makeup brand. But, they do refrain from using heavy metals in any of their makeup products and put their customers’ safety first.