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Shoe Review: OOFOS Recovery Sandals

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OOFOSslides

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Slide into something comfortable with OOFOS recovery sandals.

You’ve likely seen OOFOS recovery sandals on the feet of fellow athletes after races, workouts and gym sessions. OOFOS sandals are made with soft, squishy foam and generous arch support to cradle your feet and relieve pressure on your joints. Plus, they’re available in a variety of comfortable styles and spiffy colors.

Fleet Feet reviewers tested the OOFOS OOahh Slide, the OOFOS OOlala Sandal and the OOFOS OOriginal Sandal. Here’s what you can expect when you slide into a pair of OOFOS.

OOFOS Foam Absorbs Impact

OOFOSslides

Most running shoes provide energy return with each step, helping you pop back off the ground into your next stride. But when you’re done running, you want to sink your feet into something soft. OOFOS recovery sandals feel like pillows, cushioning your feet and cradling your arches the moment you slide into them.

“Wow. Just wow. There’s a lot going on under the surface with these shoes because they do not at all feel like your normal rubber. I really like them,” Nate says.

OOFOS recovery sandals use proprietary OOfoam technology to absorb impact and reduce stress on your feet, ankles and other joints. OOFOS says their closed-cell foam absorbs 37 percent more impact than traditional EVA foams. More impact absorption leads to less wear and tear on your body, keeping your feet and legs feeling fresh.

“These are by far the most comfortable sandals I’ve ever worn. I can never go back to wearing other sandals again after trying these. I always make sure to bring these along to races so I can slip them on after I finish – it’s a much needed relief after pounding the pavement for hours at a time,” Caroline says.

Patented Footbed Supports Arches

OOFOSslides

All OOFOS sandals use the same patented footbed that cradles your arches for a soft yet supportive fit.

The arch support provides stabilization while standing and walking, meaning your feet don’t have to work as hard during these movements. This helps you recover faster from tough runs and training sessions so you can get back to performing at your best.

“The arch support is subtle but definitely noticeable and helps my feet feel less fatigued after a long run or tough workout,” Caroline says.

Both the OOFOS slides and the sandals feature the same OOfoam technology and patented footbed, offering the same luxuriously comfortable fit. All you have to do is choose your preferred style.

“OOfos sandals always feel good, but their shining moment is when you first put them on after wearing anything else, or even after going barefoot. When my feet or legs are tired, it feels so good to put on my Oofos,” Kate says.

Because OOFOS doesn’t make half sizes for their recovery sandals, you’ll have to go up or down a half size depending on the shape of your feet. A good rule of thumb is to go up to the closest full size for men and down to the closest full size for women, but this will depend on the shape of your unique feet. If you’re unsure about the shape of your feet, get fit at your local Fleet Feet.

Comfortable Styles are Perfect for Relaxing

OOFOSslides

Whether you’re hanging around the house or running a full day of errands, OOFOS recovery sandals are your new best friend. They offer reliable support for your feet while remaining lightweight and easy to pair with any outfit or occasion.

“I have been wearing OOFOS for just over three years now. I love that they have different styles that all have a similar, amazing feel, but give you a chance for a different look,” Kate says.

With multiple colors to choose from, you can easily find a pair that suits your style. Plus, the waterproof materials are perfect for wearing to the pool, the beach or jumping in the shower after a sweaty gym session.

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PETBARN PET INSURANCE REVIEW 2022

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With three levels of cover, petbarn pet insurance provides up to 100%  back on eligible vet bills, with no excess and no annual claim limit. Alongside a few additional extras, this cover also allows petbarn regulars to earn friends for life points on their premiums.

Who is Petbarn?

Active in the australian market for more than 35 years, petbarn is one of the country’s best known pet supply retailers, with 140 stores nationwide. Petbarn is part of greencross limited, australasia’s largest integrated consumer facing pet care company, which owns more than 130 veterinary practices and over 200 pet speciality stores.

In terms of its pet cover, petbarn pet insurance cannot be purchased in its stores. Plans are only available online or over the phone. What else is worth knowing? Petbarn pet insurance is administered by petsure and underwritten by the hollard insurance company, two of the biggest names in australian pet insurance.

Petbarn Pet Insurance

Core Cover

  • No annual claim limit
  • Per condition limit of $500 (per policy period)
  • Up to 90% back on eligible vet bills (subject to per condition limit)
  • Up to 65% back for pets over 8 years old
  • No excess
  • From 8 weeks up to 9 years old

Core Plus Cover

  • No annual claim limit
  • Per condition limit of $1,000 (per policy period)
  • Includes cover for cruciate ligament conditions
  • Up to 90% back on eligible vet bills (subject to per condition limit)
  • Up to 65% back for pets over 8 years old
  • No excess
  • From 8 weeks up to 9 years old

Total Cover

  • No annual claim limit
  • Per condition limit as set out in PDS
  • $750 of dental included (6 month waiting period applies)
  • Includes cover for cruciate ligament conditions
  • Up to 100% back on eligible vet bills (subject to per condition limit)
  • Up to 65% back for pets over 8 years old
  • No excess
  • From 8 weeks up to 7 years old

Some examples of limits on specific conditions on total cover include $1,500 for tick paralysis, $2,500 for snake bites, $4,000 for cancer and $6,000 for bone fractures (per policy period).

It’s worth noting that total cover also provides cover on certain treatments that other policies don’t cover, such as behavioural therapy, dental illness and prescription diets.

What We Love

  • Intro offers: petbarn often provides introductory discounts and offers to attract new customers to sign up. To find the latest offers on petbarn pet insurance, check out our promo codes and discounts page before you apply.
  • Rewards book: when you apply for petbarn pet insurance, you will receive petbarn’s little book of big savings. This book contains vouchers valued at $1,000, covering everything from free gifts and bonuses, to upgrades and discounts.
  • Multi-pet discount: planning on getting pet cover for more than one pet? With petbarn pet insurance, you receive a generous 10% discount on your premiums on all additional policies.
  • Reimbursement: with core and core plus cover, you can claim up to 90% back on all eligible vet bills, while with total cover, you can claim up to 100% back. Bear in mind that the amount you get back will be subject to the per condition limit put in place on your particular policy. For example, if have core cover and your vet bill comes to $800, you would receive 90% back on a limit up to $500.
  • No overall claim limit: unlike many pet insurance plans in australia, petbarn pet insurance does not have an overall annual benefit limit. Instead, petbarn puts in place a per condition limit, which varies according to the level of cover
  • No excess: there is no excess on any of petbarn’s pet insurance plans. If you visit the vet frequently, this could help to reduce the upfront costs associated with making a claim. However, it is worth noting that plans offered elsewhere in the industry typically have higher premiums on policies with no excess, compared to policies that come with an excess. To make sure you find the plan that best suits your budget, be sure to compare pet insurance options thoroughly.
  • Any vet: you can visit any vet (other than yourself) that is licensed to legally practice as a veterinarian in australia.
  • Claim flexibility: when it comes time to make a claim, you can use petbarn’s gaponly feature, which assesses your claim in real time at the vet, so you only pay the gap. Alternatively, you can pay the entire vet bill upfront, then make a claim either online or on paper.
  • Request pre-approval: if you’re unsure whether your policy will pay out on a particular procedure, you can contact the provider in advance to ask for pre-approval. This can give you peace of mind before visiting the vet, knowing that you won’t be out of pocket when it comes time to pay.
  • Earn points: as a regular either at greencross vet clinics or at petbarn stores, you may already be a member of the friends for life loyalty program. If so, you’ll be happy to know that you can earn friends for life points on every dollar you pay on premiums. Once you’ve earned 6,000 points, you’ll be rewarded with a $10 loyalty voucher to be used on your next purchase, instore or online. Members enjoy further discounts and benefits instore, including up to 20% off participating dog and cat food when shopping instore as part of the frequent feeder program.
  • Cover for life: provided you apply for a policy before your pet reaches that policy’s age limit, you can enjoy cover for life as long as there is no break in cover, and as long as petbarn provides that policy.
  • Cured pre-existing conditions: like most other pet insurance plans, petbarn pet insurance doesn’t cover pre-existing conditions. But, if you can prove the condition was temporary, and there have been no signs of it in the previous 18 months, it will no longer be excluded from cover. Be aware that chronic conditions and several other specified conditions do not fall within this category.

What To Consider

  • Cost: premiums for petbarn pet insurance are pricey, coming in well above the average price in our annual pricing survey.
  • Reduced reimbursement: once your pet reaches the age of eight, the amount you can claim back on vet bills falls to 65%. Petbarn states this is due to the fact that older animals generally spend more time at the vet, increasing the amount the insurer has to pay out. Petbarn says it decreases the reimbursement rate to keep premiums “affordable”, however, as many pet owners of older pets will attest to, premiums on older pets are already costly. Consider whether as you visit the vet more as your pet ages, you would be happy to receive less back on your vet bills.
  • Per condition limits: where other pet insurance providers have sub-limits, petbarn pet insurance has per condition limits. This is basically the total amount each policy will pay out per condition, according to the level of cover chosen. As an example, with core plus cover, the per condition limit is $1,000, so if you want to make a claim on a costly procedure such as a cruciate ligament, you would only receive $1,000 back. With total cover, that limit is set at $4,000.
  • Waiting periods: all pet insurance plans in australia put in place waiting periods. With petbarn pet insurance, there is no waiting period for accidental injury. For illness, total cover has a waiting period 20 days, while for core and core plus cover it’s 30 days. For cruciate ligament conditions, there is a 6 month waiting period on core plus and total (cruciate ligament is not covered on core cover).
  • Exclusions: similarly, all policies have exclusions. In the case of petbarn pet insurance, exclusions include consultation fees, pre-existing conditions, routine or preventative treatments, some elective treatments, and breeding or obstetrics. On core and core plus, additional exclusions apply. Always read the pds for full details.
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Are Huffy Bikes Good? (Review 2022)

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Huffy has been an eminent bike manufacturing brand in the american market. However, whether the brand can be trusted for heavy-duty bikes that can be used for professional rides or suitable only for beginners is debatable.

Bikers opine that the brand that one used to manufacture excellent quality bmx bikes can now only come up with cruiser bikes that can be used for daily commute. So then, what accounts for the immense popularity of huffy bikes? Their incredibly low price!

Are Huffy Bikes Good?

Huffy is a popular manufacturer of different kinds of bikes for women, men, and children. One of the main reasons why people resort to huffy bikes is that they are incredibly low-cost.

Huffy manufactures many models of mountain bikes. Although they have a robust frame and steady handlebars, riders seem to be dissatisfied with the suspension system of the mountain bikes. If you are fond of aggressive riding, huffy bikes may not be the right choice for you.

If not for the exceptionally good bikes, huffy makes decent daily commuter bikes. The kids’ bikes are sculpted in different sizes for children belonging to different age groups.

Is Huffy A Good Bike Brand?

You cannot associate huffy with high-end professional quality bikes, but the entry-level bikes are good value for money. Whether the brand works for you depends solely on what you expect from your bike.

The company has been bought and sold way too many times to combat the financial challenges that it had been facing. Ever since the production department of the bikes was moved to china, the brand started compromising the quality of the bikes.

The components used are of cheap quality and do not have much endurance. However, since the brand sells bikes at cheap rates, one can own a comfort or cruiser huffy bicycle for casual biking.

If you are a beginner and plan on biking, huffy is a good brand to begin with. You can get your huffy bike from any departmental store like target or walmart.

Are Huffy Bikes Made In The USA?

Huffy was founded in 1892 by george huffiman. Initially, the brand manufactured all its bikes in the us. Unfortunately, in the 1990s, huffy faced major financial trouble. It succumbed to the pressure that walmart had subjected it to.

Walmart demanded bikes in bulk but insisted on reducing the price of the bikes. To keep up with the soaring demand and to cut down the expenses, huffy had to move its production to china, mexico, and taiwan.

Once the company moved its production to china, the quality of the bicycles degraded considerably.

What is The Quality of Huffy Bikes?

Huffy is a bike brand that is synonymous with comfort and affordability. Although you will get a good cruiser or comfort bike at an affordable price, the quality of the bikes is not exceptional. Nevertheless, you get what you pay for!

Build Quality

The bicycles manufactured by huffy ensure a comfortable and pleasurable ride for riders. The seats and handlebars are designed to provide the optimum comfort to the riders to ride the bicycle for long hours without feeling fatigued.

The bike frames are usually made of aluminum. They are lightweight and resistant to rust.

However, the brand does not promise extraordinary robustness. For instance, the huffy mtb is not equipped with the best suspension system and fails to provide proper insulation to the riders. Therefore, they will not last long if you take them for rides along rough, challenging terrains.

Suspension quality

Your bike has to be capable of enduring many jerks if you decide to take a ride uphill or downhill. This requires a bike to have full-suspension. Full-suspension of bikes absorbs the shocks that are caused due to rocks, pebbles, or gravels and keeps the rider insulated against jerks.

Neither the cruiser bikes nor the mountain bikes by huffy have rear suspension that can be relied upon. This strains the rider’s body when he takes the rough road. This, however, won’t diminish your biking experience on the road.

Therefore, if you are looking for a heavy-duty bike that will enhance your experience of a weekend adventure ride along the hills, huffy bikes may not be the best option for you.

Quality of parts

To make sure that a bike runs smoothly and efficiently, it is important to use high-quality components. Although the quality of the parts used in huffy bikes is not as good as they used to be, the brand still maintains a standard.

Huffy pays the utmost attention to the riders’ comfort. Therefore, they have adjustable components that an individual can customize according to his convenience to eliminate the strain on his neck, back, and shoulders.

Design & Technology

Simplicity and affordability are the two prime components of huffy bikes. Huffy has designed bicycles that will suit the varying requirements of customers. From mountain bikes to cruiser bikes, huffy has it all.

The bikes’ frame is kept light so that riders can cut through the wind at the speed of a jet. The handlebars and the saddle are customizable so that riders can adjust them according to their convenience and reduce the strain on their shoulders and backs.

Some of the bikes also have wide tires which is both an advantage and disadvantage depending on the terrain on which you are riding. Huffy bikes also have strong handlebars and a highly responsive brake system. This allows the riders to have immense control over the bikes and lowers the risk of accidents.

Although the bikes are designed for comfortable rides, there are a few drawbacks. The suspension of the bikes manufactured by this brand is not of top-notch quality. The shock-absorption property of these bikes is insufficient, and they cannot be used for adventurous activities.

Aesthetics and Styling

To enjoy the most pleasurable cycling experience, it is important to have a visually and aesthetically appealing bike!

Huffy has a wide range of bikes that are suited for different kinds of outdoor needs of individuals. All the bikes have catchy designs and colors that make them fit for all kinds of activities: from being used as a bike for daily commute, to being used for an adventure sport.

The kids’ bikes are adorned with flashy colors and designs so that your baby can enjoy a joyful ride. In addition, there are specially themed bikes like disney, marvel, and many more, which you kid cannot wait to take out to the playground and flaunt!

What Types Of Bikes Huffy Makes?

Huffy manufactures various bikes for different kinds of users so that nobody misses out on the joy of riding. Each bicycle, such as cruiser bikes, mountain bikes, electric bikes, etc., has different models specially designed for men and women.

Have a look at the different categories of bikes manufactured by huffy:

Mountain Bikes

A ride on a huffy mountain bike can make your adventure trip even more memorable! If you are a sucker for rocky terrains, get hold of an mtb by huffy.

The huffy mtb has a sturdy build, although it is not the best that you will find in the market. The frame is rugged, and the handlebar is designed to let you own full control over the bike. Riders are especially fond of the efficient and responsive brake system.

However, these mountain bikes do not have a reliable suspension system. Hence, professional and advanced-level bikers refrain from buying mountain bikes of this brand.

Cruiser Bikes

If you are looking for a bike on which you can take a long, leisurely weekend ride, a cruiser bike by huffy is a must-have for you. These bikes will serve your purpose without burning a hole in your pocket.

The huffy cruiser bikes are ideal for anyone who wants to enjoy a comfortable ride through the town. They have solid and robust frames. In addition, the soft, comfortable grips, seats, and handlebars are sure to provide you with an enriching experience.

Once you get hold of a huffy cruiser bike, no destination will feel too difficult to cover. So get ready to get drenched in the joyous ambience of your cityscape! However, whether your bike will last for a decade depends on how you use it.

Comfort Bikes

Be it a short ride across the town or a long getaway on your bike, the huffy comfort bikes are incredibly versatile. They are a perfect amalgamation of style and comfort.

These bikes have decent designs. The soft, comfortable seats and handlebars are positioned in such a manner that they allow the riders to maintain an erect position without straining their neck, back, and shoulder muscles.

Electric Bikes

An electric bike by huffy will give you that extra push you need to cover an extra mile on your bike. These bikes have pedal assists that amplify the effort that you put in pedaling.

Electric bikes are battery-driven that need to be changed from time to time. These bikes can run smoothly on a variety of terrains and allow you to enjoy a low-effort yet wholesome experience!

BMX Bikes

Do you want to flaunt your biking skills? From smooth cycling tracks to dirt trails, the bmx bikes by huffy can handle them all. These bikes are lightweight yet sturdy. There are many different models of huffy bmx bikes that you can choose from.

However, assembling a huffy bmx bike might be quite a challenge for some people.

Tricycles

Who said tricycles are only for kids? Break this stereotype with a stylish adult tricycle from Huffy. These tricycles for adults assure you an added stability while you ride. These three-wheeled bikes also have extra storage space.

Kids’ Bikes

Huffy also makes bikes for kids. The themed design and colors of these bikes will bring your childhood memories back. They are available in different sizes and are suitable for children belonging to different age groups.

Huffy also makes bikes for kids. The themed design and colors of these bikes will bring your childhood memories back. They are available in different sizes and are suitable for children belonging to different age groups.

Pros & Cons

Investing in the perfect bike requires a lot of forethought. If you are still confused about whether to buy a huffy bike, here is a list of the pros and cons of bringing home a huffy bike.

Pros

  • The fact that huffy bikes are available at extremely affordable prices makes huffy a much sought-after bicycle brand.
  • There are many bike models to choose from.
  • The design and the technology used in the bikes are modern and trendy.
  • The kids’ bikes are a major attraction of this brand. They adorn different kinds of themes like disney or superhero, which immediately attract the attention of kids.
  • They ensure a comfortable ride for the riders.
  • Huffy’s comfort and cruiser bikes are an ideal choice for those who want to own a general bike for commuting or leisurely riding across the town.

Cons

  • These bikes are not very robust; therefore, they might not suit the needs of advanced bikers.
  • The bikes cannot perform well on rugged, rocky terrains.
  • Mountain bikes by huffy have a poor suspension system which does not offer the optimum insulation to the riders.
  • Some users find it difficult to assemble the bikes.

Are Huffy Bikes Worth The Money?

Huffy manufactures bikes for men, women, and kids that are designed to just do the job. They are nothing extraordinary. The bikes are not heavy-duty and cannot be used for heavy, strenuous activities.

These bikes are not likely to last for a decade. They do not have any cool features either. However, whether a huffy bike is worth the money you are spending is at the rider’s discretion.

If you are looking for a durable mountain bike, it would be wise to avoid huffy. But if you are looking for a good comfort or cruiser bike within budget, a huffy bike is a decent choice!

Verdict

Hope this gives you a thorough idea about the different kinds of huffy bikes and their quality. With the variety of models that the brand manufactures, huffy provides its potential customers with many options to choose from, that too at extremely pocket-friendly rates.

Have a look at all the features of the huffy bikes, read a review or two, and decide for yourself which bike suits you the best.

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Ganni Reviews 2022

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Flip through street-style photos from basically any fashion week, and you’ll start to notice seemingly everyone is wearing the same few things. Ever ogled that bizarrely brilliant poufy-sleeve plaid maxidress, or perhaps this green polka-dot wrap number? Or maybe you’ve fawned over this fuzzy, chunky color-blocked sweater, a distinctive player in 2018’s ongoing parade of rainbow knits? Guess what: they’re all made by the same brand—ganni.

In recent years the scandinavian label has reached international ubiquity, all while maintaining a relatively accessible price point. (basics hover around $200, versus $500 to $600 per piece for comparable “contemporary” labels.) but its story begins back in 2000, as a side hustle of frans truelsen’s, a copenhagen-based gallerist. Nine years later he would bring in nicolaj reffstrup and his wife, ditte, to manage the business and creative, respectively. That’s really when ganni began its ascent.

Ditte, a former fashion buyer, first got involved by helping truelsen design some shoes, at a time when ganni was bringing in less than one million euros annually, according to the now creative director. “it was really nothing—frans designed a couple of cashmere sweaters, some t-shirts,” she recalls of ganni’s earliest days. Nicolaj, now the brand’s ceo, adds: “it was not coherent, not a fashion collection, really. It was just frans doing what he thought would be cool, one-off products.”

What made ditte want to be involved with the growing brand was a desire to create a different type of scandinavian style: “every time i was out traveling, it really annoyed me that people thought that being scandinavian meant either you were very androgynous or very bohemian, and i couldn’t really recognize myself, my friends, or the girls i’m inspired by in that at all…. I thought there was a ‘scandi 2.0’ style that the world hadn’t seen yet.”

From the beginning the price range has been set to be relatively affordable. (accessories start at $20, and nothing in the collection is over $1,000.) “we just did what we felt was right, a fairly honest price point,” nicolaj says. “democratic fashion is a concept that reflects very well the society we live in and way we think and act. You wouldn’t get an average danish customer to pay $600 or $800 dollars for a basic dress, as is usual for contemporary brands in the u.S…. In return, we get very high sell-throughs.”

He continues: “from a product and a price point, we just did what we wanted to do: we wanted to be perceived as an international premium or designer brand, without knowing it’s not how you’re supposed to do things, we insisted on sitting next to very, very cool brands, in very, very cool specialty stores across the world.”

Ganni positioned itself as on the same level as pricier contemporary labels, but with a lower entry point and a quirkier approach to wardrobe staples: cozy knits in rainbow stripes, easy dresses in bold floral prints, drawstring pouches covered in beads…. Ganni has that charm of being an indie brand based in a very cool city that’s not a fashion metropolis, as well as a tremendous trend-spurring power that stems from understanding what people wear versus shock-and-awe feats of design made for the catwalk and instagram. You’ll absolutely see its wares on your social feeds, but it’s not just on die-hard fashion-industry types—these are the kinds of clothes that speak to intelligent, confident women across creative industries: a mix of slightly off-kilter basics, like high-waisted wide-leg red jeans and a demure shift dress, alongside a zebra print midi dress and a pleasingly duvetlike quilted floral jacket.

Creating pieces that feel directional, interesting, and thoughtful is one thing. Knowing how to get them in people’s closets is another. And the reffstrups have adopted a somewhat unconventional strategy to grow ganni’s business—one that involves turning away potential retail partners.

“again and again, we’ve edited out retailers we didn’t feel were resonating with the brand,” nicolaj says, versus continuing to take on more wholesale buyers, as most indie brands do. Case in point: in fall 2017 ganni dropped around 100 retailers out of approximately 400 total; one of which constituted 10 percent of the brand’s total sales.

A lot of things went into making that decision,” he explains. “we’ve been running this company as you would a tech company, with a very strong vision but no business plan…. We always knew what brands we’d sit next to, and the retailers we wanted to work with. We kept pushing until we got into those retailers.”

That approach has paid off: according to nicolaj, ganni has grown around 50 percent each year—“steady, organic growth that we hope is perceived as sustainable and relevant…. Honestly, we could have probably grown a lot faster, doubled our growth overnight, by not dropping wholesale accounts, taking on even more wholesale accounts, opening more stores, but that’s never been the ambition.”

Natalie kingham, fashion and buying director at matches fashion, which began carrying the brand this season, highlights the success of scandinavian designers and “their simple, clean aesthetics and effortless wardrobe essentials” on the online retailer. “ganni is a strong addition to the mix of these designers we already have and the brand has quickly garnered the attention of the street-style set; we find that instagram is a powerful shopping tool.”

Net-a-porter discovered ganni a few years ago, first through instagram and then at copenhagen fashion week—before the brand had any online wholesale business. “the brand’s designs were popping up everywhere and being worn by all of the scandinavian it girls,” elizabeth von der goltz, the retailer’s global buying director, says. Sales of the brand are very strong for net-a-porter—without sharing specific figures, von der goltz says: “we keep exponentially expanding our buy with ganni. We noticed very early on that our customers could not get enough of their designs. It’s grown to be one of our top-selling brands.”

There’s an approachability to ganni that saks fifth avenue, another one of its major stockists, credits for its success. “ganni has hit the sweet spot of balancing the storytelling elements of fashion with everyday consumer wearability,” says tracy margolies, its chief merchant. “there’s a romance in the scandinavian lifestyle; it evokes a carefree, lighthearted feeling, and ganni does just that. The clothes are easy to wear, the silhouettes are flattering but never restrictive, and the prints and palettes are always happy.”

Saks fifth avenue declined to share sales figures or distribution changes (previous or planned) for its ganni business, but margolies says customer reactions to the brand have been “very enthusiastic,” with “figure-flattering wrapdresses, feminine silk tops, and easy separates” as best-sellers. (those wrapdresses have also been a hit season after season for net-a-porter too “because they transcend trends and age, can be worn from day to night, and styled in many ways,” per von der goltz.)

“i really love the quirkiness of the pieces they create, and they just have an eye for unique patterns and fabrics i would never think to pick out,” blutstein says. Ganni’s success, she believes, has a lot to do with being “extremely wearable,” while still having unusual twists, that give its designs more mileage.

Stylist alexandra carl praises the fact that ganni “doesn’t take itself too seriously, which is very appealing, because essentially we all just want to have fun. It’s just clothes, after all…. I think they capture something very playful and of the moment; women want to have fun and experiment with their style.”

There’s also a quality that’s hard to describe—a danish je ne sais quoi—that maybe fills a void for shoppers who might feel fatigued by certain fashion tropes, like the fascination with “french girl” and the “new york model-off-duty” aesthetic. Perhaps the timing of ditte and nicolaj’s ganni in the late aughts, ushering in a fresh interpretation of scandinavian style, aligned well with our collective tiring of these mythical style icons. As nicolaj explains: “the copenhagen girls in general have a style of their own. [they] dress well, and they’re confident…. It’s not just like we’re particularly great at dressing themselves; it’s a matter of attitude, and living in a society that’s the most well-balanced places left on earth, and that injects self-confidence and attitude, and affects how they look.”

“growing up in a place where you’re allowed to be yourself; it’s personality, you see the person behind the clothes, not the clothes that wear the person,” ditte explains. Carl calls ganni’s take on it a “liberated vision of scandinavian style, that’s not so clean, strict, and ‘uptight’; it’s quite free and laissez-faire, which i think suits the vibe in copenhagen very much.”

Right now ganni has its sights set globally: “we’re hoping to build an international brand, but we’re trying hard to keep it very relevant and sustainable in the long run,” nicolaj says. The reffstrups are particularly focused on the u.S., with a goal to have a bigger retail footprint stateside. (“we like old-school retail, where you can meet and embrace the customer—they can touch and feel your product, and i don’t think that’s ever going to go away,” nicolaj says.) so don’t be surprised if you start seeing more ruffled skirts or bold prints in your neck of the woods.

So what’s that ganni secret sauce, exactly? “the brand has had a very strong point of view and that’s something that has stayed true despite their global success,” explains net-a-porter’s von der goltz. “ganni is particularly good at building a loyal following and social presence, and i think that’s something every brand should be considering in the coming seasons.”

The magnitude of its trend-spawning, copenhagen-cool-dispersing effect, though, is nearly impossible to explain, even for the couple responsible: “we’re both insecure overachievers,” nicolaj says with a laugh, noting that when the brand gets lauded for being a global trend-creating force in and of itself, the couple tends to “feel even more insecure and work even harder; we’re not too good at stopping to appreciate things. We like to be very honest and sincere!”

In fact, it’s all about moving onto the next—as ditte describes: “after our show this summer, people were very positive about it, and the first thing i’m thinking is, oh my god, what am i doing next time?!”

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