Guernsey based Moonpig, producers of online personalised cards, have grown from strength to strength since they were founded in July 2000 by Nick Jenkins. Nick Jenkins struggled through the collapse of the dotcom era and after raising further investment started to see growth until profits were first recorded in 2005. The real advancement came following their first television advertising campaign in 2006 and sales have grown substantially since then. By the end of 2009 Moonpig boasted almost 2.6million greeting card customers. The company then established a base in Australia before launching in America in 2010. Moonpig now boast a staggering turnover in excess of £30 million. That represents more than 10 million cards!
Amazingly other online personalised card producers have been relatively slow to follow. That is until now! It now seems that a new operator is launching almost every week. WH Smiths have invested heavily into Funky Pigeon whilst other retailers such as Marks and Spenser have also launched a competitive online personalised card store. The danger signs for the industry are starting to show. Hallmark is one of the biggest greeting card publishers in the world and yet they too have now launched their own competing online personalised greeting card store, do they know something that we don’t?
As technology moves on at an ever increasing pace it becomes easier to produce high quality greeting cards on demand without the need for massive print runs. Will this be good or bad for the card industry? More over does the personalised greeting card spell the end for mass market cards produced by the industry giants such as Hallmark and UKG?
Overviews of moonnpig
There seems to be a very big void in people’s opinion on personalised greetings. Some think that they are fantastic but equally others state that receiving a card that has been written and signed by a machine is not at all personal and they would much prefer a hand written card, in fact many people would actually be offended to receive a card that hasn’t been signed by the person sending it.
There are other successful on-line card stores that offer regular traditionally produced cards that you can order for delivery to yourself so that you can enter your own message and post on to the intended recipient. A great example is contemporary card and poster publisher Icon. They have an extensive selection of design led contemporary cards for all occasions and offer express delivery all over the world.
So there are two distinctive markets that are being catered for online and it is likely that both avenues will continue to flourish in the very buoyant market sector for greeting cards.
Elliot has more than 20 years experience in publishing and now writes about the industry. Currently specialising in the greeting cards and posters sector Elliot shares his experience and gives advice on business development in this very competitive market.
Greeting cards and posters represent a huge part of Elliot’s professional career and he has extensive experience in all aspects of the sector. Much of his writing is about greeting cards and how they are sold both in the United Kingdom and around the wo
s well known and widely used in the UK as a bespoke greeting cards delivery service. However, they also offer gift options, including a range of bouquets, flowers and plants. They offer free next day delivery, plus the option to buy bundles which include wine, chocolates and toys.
We were particularly interested in Moonpig’s array of plant gifts. These are often attractive, with some interesting pots and holders compared with other flower websites. You’ll find ducks and chicks, miniature wheelbarrows and water troughs, amongst other pots, although you cannot mix and match. The flower pots are pre-designed, and whilst this is quite common, we would like it if there were a few more choices to personalise these options.
The site’s ratings system is simple but allows you a quick idea of what other customers thought of individual items. Whilst the plants and flowerpots perform quite well through customer ratings, the bouquets are less successful. Moonpig guarantees their flowers will stay fresh for up to 5 days, or your money back, yet their ratings are less than exceptional. That’s not an overarching rule, though, as you’ll find some popular bouquets perform better than their less popular counterparts. It’s all about finding an item which ticks all those boxes.
There are sales to take advantage of, although savings aren’t huge. That said, if you buy Moonpig credit, you can receive bonus credits, so this is an extra incentive to use the site more frequently, which you may want to do because their greeting card services are excellent. Without going into too much detail, you can design your own cards, inside and out, and have them delivered for a very reasonable price. Next day delivery on flowers is often free, which is good because its low-end bouquets aren’t the cheapest you’ll find.
As you browse the site, which is generally well designed, you can add items to a wish list or directly to your basket. This allows you to revisit later on, should the price decrease. There is a search option within the flowers section, but frankly we weren’t really sure what use it would serve unless you knew the particular name of a flower you wanted.
Range of goods
That brings us to our next consideration: the available range. There are 32 plant sets to choose from, 74 flower sets, 16 flower hampers and a few other options. Whilst this isn’t bad and you may not feel too limited, it can be a bit restrictive if there’s something quite particular you’re looking for. You can also upgrade bouquets so they include more flowers, but there’s no downgrade option.
The real benefit of Moonpig.com is its convenience. You can buy cards, flowers and other gifts in one place, have them delivered quickly and efficiently. You can also use credit from your account across all the gift areas, making sure you make the most of their free credit deals. If, however, you’re looking for something more unique, in which you can choose specific flowers or adapt bouquets, you may wish to look elsewhere.
Everything taken into account, Moonpig offers a decent flower delivery service. It’s perhaps a little expensive for some items, and you may want to choose from its safer options (with better customer reviews), but there are options to suit a range of budgets, primarily if you’ve £30-50 to spend.
Kelly O. We fight fake reviews. Greater Melbourne (Inner), VIC. Front of card. Check out what 126,500 people have written so far, and share your own experience. I was horrified when my wife opened them. published 2 months ago. . | Read 109,341-109,360 Reviews out of 118,425 At Moonpig Group our mission is to help people connect and create moments that matter. Claim free card by entering code on the checkout page. Australia; Canada; United Kingdom; Ireland; New Zealand; United States; By submitting a review on Moonpig, you confirm and agree that: You are the sole author of the review – none of it has been copied from elsewhere; Your review is accurate and fair; You are at least 18 years old; and. Take £10 off the upfront cost of your phone with this ID Mobile promo code. Coyote Vest Hello, Many . Note: If you’re a former
employee, you can write a review about a genuine buying or service experience you had with the business when not . Personalise. | Read 109,481-109,500 Reviews out of 118,057. Expired on May 10, 2022. Compare Moonpig office locations by office rating, and see reviews, jobs, salaries & interviews from Moonpig employees in each office location. We’ll even give you a free gift card and photo-worthy gift wrapping included with your purchase. My order hasn’t arrived yet – where is it? . What are your cut off times? Expired on Apr 6, 2022. We have also made it easy to choose a gift including a balloon or have the flowers arrive already in a vase. £10.00 (18) Total reviews. Order Queries All things order-related, from receipts to refunds.