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Anthropologie Reviews




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About Anthropologie


Do you want to live an Instagrammable life? Anthropologie is designed to meet your aesthetic needs, whether that be cottage core, minimalism, or urban contemporary.

This lifestyle goods store offers a broad selection of apparel, accessories, wellness products, and home decor. Basically, if you’re a fan of Urban Outfitters, CB2, and Free People, this boutique is right up your alley.

There’s a good chance that you’re already well familiar with Anthropologie. I mean, they have over 4.3 million followers on Instagram, so they’re obviously Insta-famous. On top of that, dozens of media outlets have published articles about this mega-popular retailer, including HuffPost, New York Magazine, and PopSugar.

If you’re not an avid reader, you may have spotted celebrities such as Meghan Markle, Mindy Kaling, and Olivia Rodrigo wearing their clothing.

For those wondering what the hype is all about, we suggest you stay put for this Anthropologie review. We’ll take a closer look at the brand, its bestsellers, customer ratings, promotions, and more to help you decide if they’re worth checking out.

Overview of Anthropologie


If you’re finding similarities between Anthropologie and Urban Outfitters, there’s actually a good reason why. Both companies were founded by Dick Haynes, who created UO in 1970 in Pennsylvania state.

Anthropologie didn’t come into fruition until 1992 when the owner realized the veritable lack of options posed for women’s clothing. That’s not to say that there was a shortage of skirts, shirts, or dresses—but instead, a scarcity of creativity and individuality in the retail industry. And so, Anthropologie was created to meet those needs.

Over the years, Anthropologie went on to become one of the most successful brands on the market. They have over 200 stores worldwide, including those in Canada, the United States, and France. The company is also involved in several philanthropic efforts, as seen through their donations made to the Black Artists + Designers Guild and The Innocence Project.

According to Anthropologie, they look to serve one customer: “She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Anthropologie is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.”

Before we get into this Anthropologie review, let’s go over some initial brand highlights:


  • A wide selection of apparel, accessories, home goods, and wellness products to choose from
  • Offers a mobile app that customers can download
  • Has a sale outlet to help buyers save money
  • Positive customer reviews
  • Provides free shipping on orders $50 or more for a limited time

In Anthropologie’s eyes, you’re a woman of good taste. You covet the city life, have an inkling for arts & culture, and love the taste of adventure. Oh, and you also look good while doing it. Based on its expansive collection, this online retailer knows how to sell a fantasy.

They only cater to colorful personalities, which can range from aesthetics like bohemian, New York contemporary, casual streetwear, and old-school academia.

Anthropologie also sells accessories, home decor, furniture, and beauty products that offer the same aesthetic. If you happen to own at least one of each category, you’re practically living on a Pinterest inspo board.

Care to see what they’ve got? To keep things short, this Anthropologie review will only feature a few of the brand’s best-selling products. Trust me, it’ll be hard to abstain from any online purchases after we’ve given you the rundown.

Anthropologie Dresses Review

Dresses are the pinnacle of femininity—and just so we’re clear, this concept is not exclusive to any kind of gender. Everyone can rock the classic midi gown or that sparkling sequin number. Fortunately, the Anthropologie dresses collection sure knows how to make a grandiose statement.

From satin slips to sweater dresses, let’s take a quick look at one of Anthropologie’s top-selling designs, shall we?

Anthropologie Let Me Be Beaded Mini Dress Review


She’s stunning, she’s sexy, and she’s a star. Oh, we aren’t talking about anyone specifically—we’re just hyping up the Let Me Be Beaded Mini Dress.

That’s not to say that you can’t be this ideal person, as this number will definitely catch someone’s attention at the next cocktail party. Decorated with an assemblage of bead work, embroidery, and sequins, there’s honestly no need to bring out the disco ball. You’re practically one.

Lined with black polyester fabric, this eye-catching beauty comes with long sleeves, a body-con silhouette, and a cropped cut to help you show off your legs.

The Let Me Beaded Mini Dress speaks for itself, but for those unafraid of more glam—we suggest some big statement earrings, black tights, and sharp stiletto heels to match. Currently, it retails for $270 in total.

Anthropologie Wedding Dresses Review

Did you know that Anthropologie sells wedding dresses? I know, I’m as equally as surprised as you are. Like Reformation, this brand is one of several retailers looking to make it big in the ‘marriage’ industry.

For those preparing to exchange vows, we’ll highlight one of the hottest Anthropologie Wedding Dresses the brand offers on its website.

Anthropologie Wtoo by Watters Miles Gown Review


The Wtoo by Watters Miles Gown captures the romance of fairy tales, towering castles, and spring-time foliage in its Belle-inspired silhouette. Made with stretch mesh, this stunning dress features shirred sleeves, peekaboo eyelet lace, and a dramatic full skirt to match. To keep things elegant, it comes with an off-shoulder bodice to help accentuate the collarbones.

If you’re a stickler of simplicity, the Wtoo by Watters Miles Gown requires no over-accessorizing. It just needs some simple earrings, a bright lip, and matching heels to help tie the look together. Before you say ‘ I do,’ You should know that this $1,278 wedding dress is available to try on at your local BHLDN store.

Anthropologie Furniture Review

If we were to describe the Anthropologie Furniture collection, we’d say that it’s a mix of urban contemporary, art-deco, minimalism, and shabby-chic. Every piece offers a touch of creativity due to its unique design and color palette, which can range from sofas, sectionals, coffee tables, and bookcases.

Perhaps it’s time to put Ikea to sleep. This Anthropologie review will spotlight one of our favs within its furniture collection.

Anthropologie Mina Two-Cushion Sofa Review


The Mina Two-Cushion Sofa is what you need to turn any normal living room into an elevated family space. Its emerald hue speaks volumes of elegance, sophistication, and opulence. It honestly begs the question, does the Queen own this sectional at Buckingham Palace?

Built with a kiln-dried hardwood frame, this cushioned couch comes with removable pillows and cast brass legs for a touch of glam. If you’re looking to add the Mina Two-Cushion Sofa to your living room, we suggest adding some matching throw pillows and a gold-rimmed coffee table for some added oomph.

You should know that the Mina Two-Cushion Sofa is also available in other colors, such as yellow and red. Depending on what hue, fabric type, and size you prefer, the cost for this sectional varies. This includes:

  • 79” in green velvet: $2,398 
  • 79” in tremiere porto velvet: $2,498 
  • 94” in lilac Belgian linen: $2,798

Anthropologie Home Review

Of course, no home is complete without some complementary decor. To match your new furniture, this brand provides a large assortment of decorative furnishings. From mugs to warmly scented candles, this Anthropologie review will briefly look at one of the company’s hottest picks down below.

Anthropologie Capri Blue Fir & Firewood Glass Candle Review


I don’t want a lot for Christmas. There is just one thing I need, and that’s the Capri Blue Fir & Firewood Glass Candle. This holiday-themed treat is the best way to get all riled up for the December season, as it invites heady notes of apple, clove, white birch, and pine needle. If anything, it should remind you of oven-baked pies and setting up the Christmas tree.

Set in a stunning green scalloped jar, this decorative piece will look stunning placed on your desktop or coffee table. If you’re looking to induce some holiday-themed aromatherapy, we suggest a warm bath, soothing music, and some gingerbread cookies on the side.

Considered part of the Anthropologie Home goods collection, the Capri Blue Fir & Firewood Glass Candle retails for $27 instead of its $34 markup.

Anthropologie Mirror Review

All vanity spaces require a jewelry box, a collection of makeup and skincare, and of course—a stunning mirror as its centerpiece. Don’t take it as a sign to opt for any ordinary frame, as it poses a great opportunity to splurge for something a bit fancier. Luckily, Anthropologie can definitely cater to your aesthetically-inclined needs.

For now, this Anthropologie review will feature one of the brand’s coveted designs for your reading pleasure.

Anthropologie Gleaming Primrose Mirror Review


The Gleaming Primrose Mirror is something that the Evil Queen would definitely use to keep tabs on Snow White. Best of all, it comes in a variety of sizes in case she wants a frame in every room in her castle. Framed with gold-painted decals, this vintage-inspired reflector can help add a touch of romance and royalty to your living space.

If you’re not a fan of gold, this Anthropologie Mirror also comes in a silver, black, or verdegris frame. In terms of placement, we suggest using it as a floor piece, a way to decorate your vanity or an accessory to add to the foyer. The price for Gleaming Primrose Mirror varies in terms of size, including:

  • 3’ in gold: $548 
  • 5’ in black: $898 
  • 7’ large in silver: $1,598 

Anthropologie Bedding Review

It’s time to build the bed of your dreams. Once you’ve picked out the frame, you’ll need to get the appropriate bedding to help match its aesthetic. The best thing about Anthropologie is that customers don’t need to look far when it comes to unique designs. They’ve got colorful patterned pillows, duvets, and bedspreads for days.

To help narrow down your choice, this Anthropologie review will suggest one of our favs—which is the Chenille Jeannine Duvet Cover.

Anthropologie Chenille Jeannine Duvet Cover Review

The Chenille Jeannine Duvet Cover keeps things light and plush thanks to its pink, macaron-esque hue. This cozy bedspread is super soft in construction, which can definitely help you keep nice and toasty during the cold season.

For added detail, it comes with “concentric motifs rendered in an embroidered couching technique.” In short, it provides dimension, movement, and visual interest that other blankets don’t offer.

The Chenille Jeannine Duvet Cover is available in 5 different sizes, which all vary in price. Unfortunately, the twin, full, and California king options are currently sold out, which only leaves the Queen and King sizes for customers to purchase.

  • Queen: $268 
  • King: $288 

Who is Anthropologie For? 


If aesthetics matter in your purchasing decisions, Anthropologie is definitely the brand for you. They’re nothing of style and fashion, as most of their collection harbors a touch of boho glam, minimalism, and vintage-inspired deco. It’s definitely a company to opt for if you’re looking for a trendy upgrade for your wardrobe or home space.

Anthropologie Reviews: What Do Customers Think?


With a company as established as Anthropologie, it would be disappointing if they lacked genuine customer reviews. Fortunately, we uncovered hundreds of feedback attributed to the brand’s products, shipping methods, and customer service. To start things off, let’s take a peep at the ratings for some of Anthropologie’s bestsellers.

  • The Wtoo by Watters Miles Gown: 38 reviews with 4.7/5 stars
  • The Gleaming Primrose Mirror: 443 reviews with 4.7/5 stars
  • The Maeve Colette Cropped Wide-Leg Corduroy Pants: 25 reviews with 4.8/5 stars
  • The Funnel Neck Sweater: 25 reviews with 4.7/5 stars

In encouraging news, it seems that Anthropologie is far from false advertising. Hundreds of happy customers report that it offered the same style, fit, and silhouette modeled in the product photos. Others were quite satisfied with their furniture and home goods section, as their mirrors and couches proved to be well-made.

“The mirror arrived in perfect condition and I was blown away seeing it in person for the first time! The details are STUNNING!! I’ve been waiting to get my hands on one for several years and I was not disappointed in the least,” one customer wrote for the Gleaming Primrose Mirror.

“Upon exiting the dressing room, my family erupted with screams of ‘Yes!’ and ‘oh my goodness’” one bride-to-be detailed for the Wtoo by Watters Miles Gown“The boning makes the dress feel secure for a night of dancing. The fabric and lace detail is artful.” 

This Anthropologie review also uncovered more feedback on other websites such as ConsumerAffairs, Trustpilot, and Influenster. We’ll let the ratings speak for themselves:

  • ConsumerAffairs: 496 reviews with 3.8/5 stars 
  • Trustpilot: 646 reviews with 1.3/5 stars
  • Influenster: 2,454 reviews with 4.3/5 stars 

In most cases, customers seem to be happy with the brand’s large collection of clothing and home goods.

“I love Anthropologie’s aesthetic. I also super love going to all their stores and seeing the different decor in all of them. My favorite section would definitely be the home and garden. I’m also obsessed with all the coffee table books they sell,” one Influenster reviewer shared.

While Anthropologie isn’t the most affordable brand to shop at, you can at least relax knowing that each product is made out of high-quality materials. Plus, the shopping experience itself seems to be quite unforgettable.

Is Anthropologie Worth It?


If you happen to chance upon Anthropologie at your local mall, I’d say go for it. They definitely excel when it comes to aesthetics, as there’s a good chance that you may find something unique buried in their thousand-bound collection.

For a company that’s certainly Insta-friendly, this Anthropologie review definitely recommends that you check its website and stores out.

Anthropologie Promotions & Discounts 


This Anthropologie review uncovered multiple ways to help save customers money. To keep things easy to read, we’ll provide the deets in point-form down below:

  • Offers a sale outlet on its website
  • 20% off ‘Entertaining Essentials’ for a limited time
  • 30% off Brynne Monogram Journals and stuffed animals
  • Buy two and get more promotion for select bras and panties
  • Customers can get 15% off on wedding registry items

To be notified of any Anthropologie promo code or discount in the future, we suggest keeping tabs on the brand’s social media for any incoming updates.

Where to Buy Anthropologie


Did something from the Anthropologie Bedding collection catch your eye? Customers can head over to anthropologie to see what they have in store. You can also visit their brick-and-mortar locations as well.

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Good American: The Basics That Grow With You



When I had the opportunity to review Khloe Karadashian and Emma Grede’s brainchild, Good American, I was ecstatic. I’ve been a fan of Keeping up with the Kardashians for years and am completely in awe of all the businesses the Kardashian/Jenner clan has launched.

Good American is a size-inclusive brand whose clothes are made to fit every woman. The brand’s tagline, “Made by women, for women. All bodies. All Sizes. No compromises,” is apparent in its offerings. Good American originally launched in 2016 with a collection of jeans ranging from sizes 00-24 and earned over $1 million in sales on its launch date (the most successful denim launch in history). Over the years the brand has expanded into clothing, swimwear, shoes, sleepwear, and athleticwear. The clothes are fashion-forward, yet incredibly comfortable — a balance few brands have been able to perfect.

GRWM (Get Ready With Me)

After scouring the website for some time I decided to hit the basics — Good American’s signature sweat set and a nice ol’ pair of jeans. It’s easy to get overwhelmed by the amount of quality options on the site, but over the years I’ve learned that when in doubt, go for a neutral basic.

Cropped & Cool Sweatshirt


This sweatshirt is exactly what you would see a celebrity wearing in a paparazzi shot exiting Dogpound. It’s intentionally baggy, but still has a nice silhouette to it — and you can always size down if you’re looking for a slimmer fit. The cropped fit makes it perfect to pair with matching sweatpants or biker shorts. It’s made of a cotton knit, cozy terry fleece that feels high-quality and durable. I was worried that the shade I was sent wouldn’t look good on my skin tone, but it was extremely flattering once I tried it on. My only complaint is that I haven’t been able to wear it out much in Texas because the fabric is so thick.

Note: the sweatshirt isn’t a casual crop, but rather a when-you-raise-your-arms-everyone-can-see-your-bra cropped.

Boyfriend Sweatpants


These sweats are soft, slouchy, and exactly what one reaches for at the end of a tiring day. They’re made from the same heavy-duty cotton knit, terry fleece that the sweatshirts are made of. Sweatpants have been my uniform of choice during the pandemic so it only makes sense to splurge on a quality pair. Design wise, they look exactly like a pair of Gildan sweats, but you’re paying for high quality and years of usage. I primarily wear mine to lounge around, but there are many different ways to style them: roll the cuff, pull them down to your waist, roll the waistband, or pair them with heels a la Kardashian style.

I have a slight case of body dysmorphia so I requested a size 2/M and they were way too loose on me. Thankfully, there’s a drawstring so I’m still able to wear them around the house. Just keep in mind that they run large. Now to get an actual boyfriend…

Good Mom Jeans

Let me preface this by saying that I’m someone who hates jeans—they’re often uncomfortable, fit poorly, and shrink in the wash. But, that was before Good American sent me these jeans made of 99% cotton and 1% elastane. The fabric is durable, yet stretchy, but not in a tacky-jeggings sort of way. These jeans allow you to sit down and enjoy a good meal without needing to undo the top button. They don’t dig into your skin, but they also aren’t baggy when you walk around. I even debated wearing them on the plane.. A PLANE!


These are model off duty jeans, sans the need to be a model. Good American offers sizes 00-24, showcasing the ethos of the brand in its offerings. Plus, each pair is made with GA’s signatureAlways Fits technology, which allows the garment to stretch up or down one size.

TLDR; A Good Brand

I’ll admit that there was a part of me that was hesitant about Good American — how well could a celebrity co-founded brand really be? I could not have been more wrong. Good American is a quality brand whose elevated basics make getting ready a breeze. The idea that being comfortable means looking sloppy is a thing of the past, thanks to brands like Good American.

I feel good wearing a brand whose ethos is centered around making women feel comfortable in their own skin. No more squeezing into uncomfortable jeans that leave you unable to breathe, or buying cotton shirts that shrink after one wash. Invest in yourself by investing in a wardrobe that allows your body to fluctuate without any guilt or shame, and can withstand hundreds of thousands of washes. I might even argue that my items are more comfortable now than when they arrived.

5 More Reasons To Love Good American:

  • Good American uses American distributors. The brand’s factory is close to its LA headquarters and has been sewing knits for an entire generation.
  • Good American is the first brand in the industry to require their retail partners to carry its full size range and display all the sizes together rather than in a separate plus-size section.
  • Not only does its footwear offer extended sizing, but each size also includes the option of extended widths in feet, calves and thighs, translating to 72 unique sizing variables.
  • When shopping on the site you can select a model in size 0, 8, or 16 to get an accurate picture of what the clothing will look like on you. No more exclusively 00 models!
  • New customers save 15% Off your first order with code WELCOME15 at Checkout.
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Product Review: KUIU Women’s Attack Pants and Ultra Merino Crew



I’ve been hunting since about 2009 and in that time, I’ve never been brand loyal when it comes to hunting clothes. So many brands used to not even offer women’s options, and now that more have, each one of them seems to offer something different. As with all women’s clothes, women’s camo is not created equal when it comes to sizing. And another reality is that it’s usually super expensive.

I primarily hunt in Idaho, in the mountains, where temperatures swing 30-40 degrees from morning to afternoon, the terrain can be rough, rocky, or wet, there’s thick sagebrush and lots of uphill walking. I need gear that is functional and will hold up in a variety of conditions. I also don’t prefer the traditional Realtree or Mossy Oak tree patterns.

I have seen quite a few women on social media wearing KUIU pants and knew they were men’s, but they looked like they fit those women pretty well. My partner, John, has two pairs of Attack pants and he loves them. I tried his pair on for sizing, and to see how they fit; surprisingly, they actually fit pretty well (not my size, but wanted to get an idea of how they fit). So I broke down and ordered the men’s Attack pants during one of their sales. Surprisingly, they fit great.

A few months later, KUIU announced that they are finally offering a women’s line of hunting clothes after all these years. I bit and ordered the women’s Attack Pants and Ultra Merino 145 LS Crew top.


KUIU Women’s Attack Pants


Features (from

  • 247 g/m2 fabric weight
  • 4-way Stretch
  • Brushed back for reduced chafing
  • Makspec® odor control
  • K-DWR® water repellency
  • Gusseted crotch
  • Open hand pockets – 2
  • Open seat pockets – 2
  • Zippered cargo pockets – 2
  • Mesh backed zippered hip vents – 2
  • Articulated knees for full range of motion


Size and Fit

For comparison, I normally wear a size large or 12 in pants. I checked the size chart on KUIU’s website and felt like I was in between 12 and 14 so I ordered both (I also compared these measurements to the FirstLite size chart since I know how those pants fit).

I tried the size 14 on first and they fit, with some extra room. They definitely weren’t huge on me, but a little baggier than I wanted. The size 12 actually fit well. They are higher-waisted and sit above my hips, which I prefer. The back is slightly higher so when you sit, there’s still coverage back there.

These pants have a slimmer design than the men’s version, so the legs are a bit narrower. I have bigger thighs so they seem a little more fitted on me than they might on other women. I was concerned that the bottoms were too narrow and fitting over boots would be an issue, but it wasn’t. Once I tried them on with my normal hunting boots Danner Wayfinders, they are pretty fitted but in a good way. The narrower leg might actually prevent them from getting caught when walking through thick sagebrush, and will probably be more comfortable when wearing leg gaiters since there’s not as much fabric.

The Attack pants are only available in regular length, which is a 32″ inseam (the men’s version has regular, short, and tall inseam options). I’m 5’8″ and usually buy ‘regular’ length jeans. When I tried the pants on with bare feet, the bottoms hit right at the top of my foot. They seemed short, even though they are the same inseam as my favorite Old Navy jeans. After trying them on with my boots, I actually didn’t mind the length. They hit at the top of my foot and didn’t bunch up at the bottom. I think the narrow leg makes them seem shorter.



At the time of writing this, I have not worn these pants outside. Honestly, I have not decided if I want to keep them or not. My initial impression though, is that they have several features that will make them very functional in the field.


The leg vents are a huge benefit for me. It gets hot hiking in the mountains chasing elk, and these vents will allow heat to escape. This is actually one of the features I was most excited about in women’s pants.

The material is durable. It’s thick but not hot thick. I’ve worn the men’s version and these are the same material. Sagebrush and thorns don’t poke through it and make holes. It stands up to thick brush without issue.

Lastly, they are flexible and easy to move in. Even with the slimmer fit and narrow leg, movement is not restricted. I’m able to do full squats, bend over, lift my knees to my chest, etc. without issue. There’s no pull or hesitation with the fabric. Even when lifting or bending my leg, the pants legs do not ride up.


There are 6 total pockets which seems like enough; most of my other pants either have the same or less. They include two zippered pockets on the back (which I typically don’t use), two zippered cargo pockets on the legs, and 2 non-zippered hip pockets. The only thing with the cargo pockets is that they are semi-tight at the leg, so there’s not a ton of room in them. I would usually put my phone in one, and put a knife, my tag/license holder, and chapstick in the other.

Options and Price

Sizes: 2-14, regular 32″ inseam (the size chart shows size 16, so this may be offered later?)

Colors: Valo (shown in my pictures), Verde, Vias

Overall Opinion

The women’s Attack Pants fit true to size but need to have regular and long options to work for a wider range of women. They seem like good quality pants that are functional for the type of hunting I do. Again, I’m not 100% sure if I’ll keep these yet since I do like the fit of men’s version.

KUIU Ultra Merino 145 LS Crew


Features (from

  • 145 g/m² fabric weight
  • 90% Merino Wool / 10% Nylon
  • Naturally odor resistant
  • Thermoregulating
  • UPF 50+ Sun Protection
  • Highly breathable
  • Anatomical shaping for fit and comfort
  • Layered thumbholes
  • Flat-lock seams for added comfort and reduced chafing


Size and Fit

I typically wear a medium or large shirt, depending on the style. I assumed this would be on the tighter side, so I went with a large because I didn’t want it to be super fitted. The large was a good choice. It’s fitted but not skin tight. Medium would have been too small/tight for me. (100% honesty…I don’t want all of my rolls showing so I don’t like really fitted designs.)

The length of this crew is nice. Pulled down, it hits right at my hip. So when I sit, no matter if it’s tucked in or not, there’s coverage in the back.


The material is very soft and easy to move around in. It’s thin, which is typical of this type of shirt. This will be a great base layer in colder weather or under a hoodie in mild temps. On hot days, I’ll wear this shirt alone. Merino in general is odor resistant, helps with moisture absorption, and helps regulate temperatures, so it will be a good option for all types of hunting, and for long days in the mountains.

When I ordered it, I didn’t even see that it had thumbholes and I’m glad it does. This is a main feature I look for in hunting shirts. I prefer some hand coverage but don’t always want to wear gloves.


  • Sizes: XS-XL
  • Colors: Valo (shown in my pictures), Verde, Vias

Overall Opinion

I definitely like the shirt and will absolutely be keeping it. It will be a good piece to add to my elk hunting gear for the fall, and I’ll use it for the remainder of this turkey season as a base layer.

Final Thoughts

I’ve had a negative opinion about KUIU in the past because of a specific statement by the founder years ago about women’s gear (I’m not going to include it here, but you can look it up). I was surprised that they finally decided to add women’s options. Even more surprising was that the initial introduction included a complete lineup of functional gear. Plus, according to their website, more is coming.

In my opinion, based on the two pieces I’ve purchased and by looking at the website, they aren’t skimping on the women’s options just to have a women’s line. These pieces are comparable with the men’s versions and have the same features and functionality. And the men’s and women’s versions are the same prices (which is rare), and decently affordable when compared to other brands.

I will continue to keep my eye on KUIU’s women’s line as they introduce more. More brands are offering women’s options, including a few women’s only brands, but I’m picky about camo pattern and conscious of cost. The KUIU line seems like a good option.

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25 Facts about the Perfume Shop



Do you buy fragrance at The Perfume Shop?  Be honest, do you really explore fragrance there or do you just nip in and out to pick up a gift set or a repeat purchase of a fragrance that you know and love?  I have to admit that that The Perfume Shop was not my first stop for perfum.  Why? Because I felt like the staff did not have sufficient knowledge to talk to me about notes and fragrances.  An experience from about three years ago sums up what I thought The Perfume Shop was all about.

The perfume shop

I went into a south London store and asked for a tuberose fragrance.  The woman looked at me liked I had asked for directions to Hornsey (in north London).  Rabbit caught in the headlights.  She just did not know what tuberose was let alone which fragrances featured that note. I left the store disappointed

The perfume shop

Fast forward to now and there have been a lot of changes at The Perfume Shop.  In honor of their 25th anniversary, here are 25 facts about The Perfume Shop.

  • The Perfume Shop is 25 years old – the first store opened in 1992.
  • There are 260 stores across the UK.
  • Superdrug has been home some The Perfume Shop concessions since 2010.
  • It’s not all celebrity and high street fragrances. They sell Cartier, Ellie Saab Tom Ford and Hermes online and in stores.
  • The 25th Anniversary Fragrance for Women is Ghost Whitelight Diamond Dust which is exclusive to The Perfume Shop.

The perfume shop

  • The Perfume Shop are working exclusively with internationally renowned nose Michael Edwards.  Why is that a big deal? Michael Edwards is he author of ‘Fragrances around the World’ the retailers ‘bible’ of fragrance.
  • Each The Perfume Shop store has access to Ipads which are loaded with information about perfumes, the notes they contain and fragrances that you may like based on their notes.
  • The Perfume Shop  also works with the Fragrance Foundation who train their staff

The perfume shop

  • Each The Perfume Shop has at least one member of staff who has worked with a master perfumer and is qualified to Master’s level in fragrance.
  • As well as perfumes, they also sell candles and reed diffusers (best to look online).
  • You can get your perfume bottle engraved (online only) from £5.99.
  • They also sell deodorants – mainly men’s buy if you are looking to create a grooming hamper for your man, it is good to know.
  • The first The Perfume Shop store was in the Bullring in Birmingham.
  • They also sell skincare, B (Superdrug’s flagship range, I also saw Elemis – Papaya Enzyme Peel, Estee Lauder Advanced Night Repair Serum and Face Cream as well as Clinique, Elizabeth Arden and Cow Shed, none of which are available in Superdrug.
  • The most expensive perfume that they sell (currently) is £168.00.
  • They also sell cosmetics – there was some NARS and Smashbox on special offer when I went online as well as W7 which I have seen instore as well as online.

The perfume shop

  • An online search will bring up zero fragrances for tuberose despite the fact that they sell Estee Lauder Beautiful and Michael by Michael Kors both of which feature tuberose strongly.
  • They also sell nail varnish – Butter London and Nails Inc neither of which are sold in Superdrug stores.
  • The Perfume Shop sells over 200 different fragrance brands.
  • The Loyalty Card gives you a point per pound spent… so if you buy a candle some skincare and makeup you will have built up a tidy amount of points.

The perfume shop

  • With The Perfume Shop’s Click and Collect Service, you can order an item in your lunch hour and pick it up on your way home from work – they have a two hour turn around (on most fragrances).
  • The online Fragrance Finder can help you navigate fragrance notes before you go to the store or make and online order.
  • The Perfume Shop has a giftwrapping service.  Very handy!
  • Fresh fragrances are the most popular in the UK.
  • Perfume trend to look out for  ‘gender free’ or ‘gender neutral’ fragrances like CKOne and lateist iteration CKAll – both available at The Perfume Shop.

The perfume shop

The Perfume Shop has changed and very much for the better.  I’m impressed by both the range of fragrances and the increased knowledge of the staff.  If like me you have dismissed this retailer previously they are worth a second look..

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