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Debutify Review: The Ultimate Theme for your Store?



Debutify Review

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Are you planning to start a Shopify store? Wondering if Debutify is a suitable theme for your store? If so, this review is for you!

Shopify is one of the best eCommerce platforms that provide everything you need to build a functional online store. However, making it profitable is another ball game – you need to create convertible product pages, landing pages, optimize for SEO, and a lot more.

This is where Debutify comes into play. It is a subscription-based Shopify theme that is highly optimized and fast-loading so you can launch your eCommerce business quickly with no overhead costs.

The best part of Debutify is that it has 50+ built-in add-ons that can skyrocket your store’s conversions to the next level. You don’t have to be a salesperson. Instead, these sales-boosting add-ons will let you convert browsers into loyal customers.

So based on my experience, I will review the Debutify theme to help you determine if it has everything you need for your Shopify store. If you want to explore the theme right away, you can use the button below to add Debutify to your store.

Debutify Review
What’s unique about Debutify?

When I installed Debutify and started researching its functional aspects and performance, I was clear with one thing. No matter your business type or the niche, it is suitable for any brand owner to create a Shopify store.

Whether you want to launch a clothing store, sell accessories or want to become a successful dropshipper, it has got you covered. Without writing a single piece of code, you can set up everything in minutes, making it beginner-friendly.

Also, you’ll get access to exclusive training, mentoring, 24×7 support, and weekly news updates. You’ll spend less time building your store and more on enhancing your business’s performance.

Debutify claim to be the highest converting Shopify theme for many aspiring entrepreneurs. With that being said, next, I’m going to break down every aspect of Debutify so that you can be the judge of how true their claim is.
Debutify Review: Ease of Use
One of the best things I liked about Debutify is its user-friendliness and convenience for anyone to get started – you don’t need a Shopify expert or designer to set up the store for you.

The theme installation process is also pretty simple. Next, you can customize the page designs either directly from the dashboard or by navigating to the theme library section. Overall, one of the winning aspects of Debutify lies in its ease of use, simplicity, and straightforwardness in executing any operation.
Debutify Review: Key Features

The following is the list of features that Debutify has to offer –

  • Design & Interface
  • Theme Customization
  • Loading Speed
  • Built-in Product finder (for dropshipping)
  • Sale-boosting Add-ons

Now, let’s dive deeper into these features.

1. Design & Interface

Debutify Review
Debutify has a clean, neat, and simple-to-use interface. You don’t have to spend much time modifying the theme. You can easily change the navigation menu, crop or resize product images, add custom fonts, and perform other capabilities without lifting a finger.

Though you add multiple add-ons, the product pages will be easy to navigate. You can set default language & currency based on the customer’s location, display featured products using the slider, and many more. Whatever you do, your theme looks good and adapts well to any device type.

On the whole, Debutify’s smooth and professional interface makes it a no-brainer to design and manage your Shopify store.

2. Theme Customization

Debutify Review
Debutify gives you complete control in customizing your entire online store by choosing the required options. You can choose to customize the theme directly from the dashboard. An added advantage is that Debutify will show how your theme will look on desktop and mobile views instantly.

Debutify also enables you to customize your header and footer with various options. You can choose between transparent or sticky header variations, including links in the footer, contact details, newsletter, and other additional menus.

Speaking about product pages, Debutify strives to deliver a luxurious look and feel. By configuring related add-ons, you can add color swatches, customizable size charts, present important info in bullets, display recently viewed products, and embed a countdown timer to boost urgency.

I’ve just mentioned a few to give you an idea. You can do much more with the theme’s powerful product add-ons.

So right from the homepage to customizing your 404 pages, Debutify breaks the chaos and simplifies the entire process. Just enter the required details and perform a few mouse clicks. You’re all ready to deliver an excellent customer experience.

3. Loading Speed

Debutify Review
Debutify’s key USP is its unmatchable loading speed of just two seconds. It follows a mobile-first approach leading to outstanding website performance.

These are the speed test results obtained upon running the Debutify demo store on GTMetrix. From this, you would have understood how Debutify maximizes your store’s potential without delay in the loading speed.

Though your Shopify store runs upon multiple add-ons, it won’t affect the speed. All the add-ons are made especially for Debutify, so they do not have any compatibility issues.

4. Built-in Product Finder for Dropshipping

Debutify Review
If you want to set up a dropshipping store, Debutify makes it a cakewalk. With its built-in product finder, you can quickly import various products. The categories include –

  • Fashion
  • Health & Beauty
  • Home and Garden
  • Pet Accessories
  • Electronics
  • Baby and Kids
  • Kitchen and Household

For finding winning products, Debutify provides three smart filters to deliver the best possible results –

Categories: Selecting your niche as mentioned above
Profit margin: The options include $0-$10, $10-$20, $20-$30, $30+ which can be selected based on your estimated revenue
Opportunity level: Namely Gold, Silver, and Bronze
Once the desired filters are applied, next you can start selecting the winning products for your store.

Along with this, you can also identify the target audience for that product as it mentions age, gender, and interest targeting to maximize your online selling.

In this way, you can seamlessly find high-quality products that your target audience might be interested in and have a good profit margin. Debutify detailed product information makes it easier to pick relevant products that can attract your target audience.

5. Sale boosting Add-ons

Debutify Review
The sale-boosting add-ons make Debutify a highly stunning and distinguishable theme. It is rare to visualize a theme with many built-in add-ons for every purpose. This saves you from paying for tons of third-party integrations and unnecessary technical hassle.

Debutify add-ons are a win-win as it boosts the shopping experience and the loading speed, leading to surplus profits.

Now let’s take a look at different types of Debutify’s premium add-ons:

Cart Maximizers

As the name suggests, it motivates your customers to add more to their shopping carts, increasing AOV and sales.

  • Add-to-Cart Animation – Add an animation to the product page and add to cart button
  • Cart Goal – Offer free shipping when a specific goal is unlocked
  • Cart Savings – Display the total amount of savings in the cart
  • Cart Upsell – Add upsells and cross-sells
  • Collection Add-to-cart – Allow customers to add products directly from the collection pages

Conversion Triggers

These are the triggers you apply to make your customers buy products from you. Some of them are –

  • Cart Discount – Allow customers to enter discount codes in the cart before checkout  
  • Inventory Quantity – Display the stock level for each product variant
  • Sales Countdown – Add a timer for on-sale products
  • Social Discount – Reward customers when they share your products on social media
  • Trust Badge – Improve credibility by showcasing badges in the checkout or add-to-cart button

Loyalty Builders 

This is highly helpful if you want to build and increase customer loyalty for your brand.

  • Newsletter Popup – Capture your visitor’s email before they leave 
  • Order Feedback – Get feedback on how people found your store
  • Wish list – Let customers add their favorite products so they can purchase them later

Debutify Integrations

Debutify offers a variety of integrations in different categories like marketing, dropshipping, SMS marketing, and reviews.

Some notable integrations include Loox, Ali Insider (Product Research), SMSBump, Growave, CartHook, Pinterest, Katana, Firepush, Easyship uDroppy, Eprolo, Cartloop, Omnisend, and the list goes on.

How is Debutify customer support?

Debutify offers excellent customer support round the clock. Their support team has been responsive to all my theme-related queries. You can easily reach out via different communication channels like email, live chat, and chatbots.

If you want to self-resolve your issues instantly, you can visit the help center. From getting started to integrations, you can browse meaningful articles. You can also join Debutify’s community via Facebook Group and Discord Server to get updates and other important news.

How much does Debutify cost?

Debutify offers a free plan with which you can implement the store for one license and basic support through chatbots & emails. You’ll also get basic features like feature requests.

But the free version is quite limited. In order to access the full-fledged power of the theme, I would recommend you upgrade to the paid plans.

Now let me illustrate the pricing breakdown of the Debutify theme –

Starter Plan – $29/month – 1 store license, upto 5 add-ons, advanced support, and 1-click integrations
Pro Plan – $79/month – Access upto 30 add-ons and all other Starter Plan features
Enterprise Plan – $149/month – 3 store licenses, access to all add-ons, VIP support, and 8-figure marketing masterclass
The best part is if you signup for a paid plan, you are eligible for Debutify Vanguard Guarantee – a risk-free 30-day moneyback guarantee. During this period, you’ll get full access to all the Debutify’s theme features.

In the end, if you’re not satisfied with the theme, you can claim the 100% return on payment. No question asked – that’s what the team guarantees.
I really like how flexible Debutify’s pricing plans are. There is no lock-in period, so you can opt out anytime.
So decide which plan suits you the best based on your requirements. Even if you want a test the premium version, Debutify has covered it with a 14-day free trial.

Pros & Cons of Debutify
By now, you would have understood how Debutify helps escalate your Shopify store’s sales & conversions. However, let us now view the areas where it shines and needs improvement.

Pros of Debutify –

  • Suitable for any eCommerce business type
  • 24×7 customer support
  • 14-day full access trial & 30-day money-back guarantee
  • 50+ sales-boosting add-ons
  • Highly suitable for beginners to get started
  • Fast, responsive, and high converting theme
  • Customization within a few simple clicks
  • Compatible with any internet browser

Cons of Debutify –

  • The free plan is basic and limited
  • Pricing increases based on add-ons availability
  • Final Verdict – Is Debutify worth it?
  • If you are looking for a high-quality and cost-effective Shopify theme to build your store, Debutify can be a
  • great fit for you. It comes with conversion-friendly page designs and enables you to maximize sales. The best
  • part of Debutify is that you don’t need any expertise in coding or designing to build a conversion-friendly
  • Shopify store.

Bottom line, Debutify is a feature-packed Shopify theme with everything you need to get your Shopify store an exemplary launch or maximize sales of your existing Shopify store.
Sounds great? If you would like to try the themes for your store, you can use the button below to create your free account and give Debutify and trial run.

Debutify Frequently Asked Questions (FAQs)

Debutify Review

1. What is Debutify used for?

Debutify is a conversion-focused Shopify theme used to maximize your store’s sales and conversions to a great level via easy customization and 50+ valuable add-ons that enable you to unleash a unique customer experience.

2. How do I install Debutify?

Visit and click on the “Try Debutify Free” button. Enter your name and email address, and it will redirect you to install the app. By default, the free plan is selected. If needed, you can upgrade to the paid plans. For installing the Debutify theme, you can move to the theme library and choose the theme to add.

3. Can I change Debutify plans?

Yes, you can change plans at any time based on your needs.

4. Is it possible to switch add-ons?
Absolutely. If you do not require a particular add-on, you can disable it from the dashboard. You can also activate them if you needed in the future.

5. Which is the best alternative to Debutify?

Debutify is a conversion-focused Shopify theme. If you want to avoid monthly subscription fees that come with Debutify paid plan, you can find tons of suitable themes on Themeforest or check our list of best high converting Shopify themes for one-time paid alternatives.

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Save Up to 50% Off on Allbirds’ Black Friday and Cyber Weekend Sale




Allbirds Black Friday Sale

It’s no secret that Allbirds is our favorite sneaker brand. Not only does the brand make stylish activewear shoes, but they’re also eco-friendly and sustainable, which makes us feel even better about buying from the brand—especially when they’re on sale. Right now, Allbirds’ massive Black Friday sale is on, which means you can save up to 50% off sitewide.

This is Allbids’ biggest sale of the entire year, so whether you’re looking for the perfect gift for someone on your holiday shopping list or just need a new pair of sneakers or sweats, now’s the time to treat yourself. Grab some of the brand’s best-sellers like the Tree Dasher 1s, Wool Runners, and Natural Leggings. Allbirds’ Black Friday sale runs through December 2, but we suggest shopping sooner than later—it’s selling fast!

Allbirds’ Black Friday Sale

Men’s Wool Runners

Allbirds Shoes

Women’s Tree Dasher 1

Allbirds Shoes

Men’s Tree Toppers

Allbirds Shoes

Women’s Wool Runners

Allbirds Shoes

Women’s Wool Runner Fluff

Allbirds Shoes

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REI Hiking Boots Review




I am so happy to say that rei co-op has come up with a new line of hiking boots! The reason why this makes me so excited is that i love rei co-op products. One of my first hiking backpacks was the rei co-op flash. I still have it to this day because it is of excellent quality and it is pretty durable. Most of rei’s products are pretty affordable, and that includes the rei co-op flash hiking boots. The hiking boots are great for beginner hikers or for people that would love some lightweight hiking boots. Another plus is that they are made from recycled material! I am all about companies that strive to make the planet a better place so check out below to get my full rei co-op flash hiking boots review. I talk about comfort, traction, water resistance, weight, support, value, and much more.

REI Co-op Flash Hiking Boots Review

How I Used The REI Co-Op Flash Hiking Boots

I hiked with the rei co-op flash hiking boots on 4 different trails around washington state. I experienced these shoes on different terrains like crossing streams, steep rocky areas, and muddy trails. Overall my experience was pretty great with the rei flash hiking boots, and i loved how lightweight they felt! Here are the trails i hiked to test them out:

  • Lake stuart: 9 miles round trip, 1665 ft. Elevation gain
  • Emmons moraine: 3 miles round trip, 900 ft. Elevation gain
  • Suntop lookout: 2.1 miles round trip,1100 ft. Elevation gain
  • Colchuck lake: 8 miles round trip,2280 ft. Elevation gain


The one thing that stops me from using hiking boots all the time is weight. Most hiking boots can be a little heavy or bulky when compared to hiking shoes. Luckily, the rei co-op flash hiking boots is on the lighter side compared to many other hiking boots in the market. Many hiking boots are usually over 2 lbs, while the rei co-op flash hiking boots is around 1 lb 13 ounces.

Usually, when hiking long trails, the boot’s weight can start to weigh you down, but luckily, while hiking colchuck lake (9 miles round trip), the weight of the rei co-op flash hiking boots didn’t bother me.


Colchuck Lake trail is known to be one of the rockiest trails in Washington. I was thankful that the REI Co-op Flash Hiking Boots worked well with the nonstop rocks and high elevation gain. This was especially true when going downhill, which is usually my least favorite part of the hike. Most of the time, I have trouble, and I slip or fall on trails, but the REI Co-op Flash Hiking Boots prevented this while hiking Colchuck Lake.

Water Resistance

There are streams and rivers all over Washington, and I was able to test out how waterproof the shoes were. Even though I walked through countless streams, my socks stayed nice and dry. So I submerged them in a shallow river to test them out, and yup, my socks were still dry!

When hiking shoes are waterproof, there can be some problems with breathability. This usually leads to blisters because your feet start to sweat when hiking. I luckily didn’t get any blisters on my feet the whole time I was testing out the shoes, which means that the shoes are waterproof yet breathable. This is a huge plus!


After putting the boots through hell on those 4 hikes (I am not the most graceful hiker), the shoes still looked in pretty good condition. There were no major scratches, no major peeling, and the fabric looks fine.


The rei co-op flash hiking boots will need to be broken into. Like most hiking boots, it is recommended to use them around town, at home, or on leisure walks before going on a difficult hike.

They are stiff at first, but they eventually mold to your feet. I do like that there is room in the toe box. I ordered half a size over my regular shoe size (i am usually a size 7 and got a size 7.5), and it fit just fine. I had no problems with my feet swelling or my toenails feeling uncomfortable.


My ankles usually bend like crazy after hiking many miles, and it definitely happened to me while hiking Colchuck Lake. Luckily, the REI Co-op Flash Hiking Boots was able to help prevent any major damage to my ankle when it bent(I have injured my ankle this past year while hiking while wearing other boots). I was pretty happy with the ankle support the REI Co-op Flash Hiking Boots gave me.

The boots’ insoles felt pretty supportive, but I know that this could be different for others. I have high arch feet, and the insoles felt perfect for me.


I have reviewed and bought many hiking boots throughout the years, and the REI Co-op Flash Hiking Boots is the most inexpensive boots I have had on hand. I always love that REI Co-op makes its products available to everyone while still maintaining good quality. The cost for the boots ($130) is a great price, especially for budget buyers and new hikers.

REI Co-op Flash Hiking Boots Appearance

The REI Co-op Flash Hiking Boots comes in three colors;  Bark/Moss, Granite Black, and Smoke/Lilac. I picked the Smoke Lilac because I usually wear more pink colors on my hikes. I really loved the Lilac color and even got compliments of the color on the trails. I love when outdoor brands make hiking apparel more attractive and fun for women! I hope REI Co-op adds even more fun colors in the future!


What I loved about the REI Co-op Flash Hiking Boots is how little they resemble hiking boots. Some hiking boots can look pretty manly, rugged, and bulky. Luckily, I can pretty much wear the boots in many places, not just the trails. Hey, I am all about versatility!

The style of the shoes and the weight makes it pretty easy for me to head to the grocery store or to the mall. When it comes to hiking, looks are probably one of the least important factors (which is why I put it at the bottom), but it is nice if your shoes are versatile. Plus, I like looking cute on the trails because that is my jam and my brand!

Eco-Friendly Materials

Usually, when you think about hiking boots, you do not think about Eco Friendly. Well, my friend, the new REI Flash hiking boots are made with recycled materials. Here are some of the specs:

  • Membrane uses 75% recycled polyester
  • Upper sole is 99% recycled PET
  • Upper sole is also 30% recycled TPU
  • TerraGrip rubber is 20% recycled

As someone who loves the outdoors, I am always so excited to hear when outdoor brands use eco-friendly materials, which is a huge plus. Read more on the recycled materials they use here


Thanks for reading all about the new REI Co-op Flash Hiking Boots! Let me know if you have any questions and make sure you check out some of my other hiking posts:


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REI Co-Op Review: Must Read This Before Buying




Recreational Equipment, Inc., generally known as REI, is an American retail and outside amusement administrations enterprise. It is coordinated as a shoppers’ co-usable. REI sells setting up camp stuff, climbing, climbing, cycling, water, running, wellness, snow, travel hardware, and men, ladies and children clothing. It additionally offers administrations like open air arranged excursions and courses.

REI works 165 retail locations in 39 states. It additionally gets orders by means of mail-request lists and the web.

About REI


Lloyd and Mary Anderson established REI in Seattle, Washington in 1938. The Andersons imported an Akadem Pickel ice hatchet from Austria for themselves as a feature of The Mountain dwellers Fundamental Getting over Course, and chose to set up a co-usable to assist other outside fans in the club with obtaining great quality getting over gear at sensible costs. On June 23, 1938, with the assistance from Seattle lawyer Ed Rombauer, five Mountain dwellers met at Rombauer’s office, and each paid one dollar to join Sporting Gear Agreeable.

During the principal year, Sporting Hardware was just a rack at the Puget Sound Helpful Store, a rancher’s center close to Pike Spot Market in Seattle. In 1942, Lloyd moved to another space a few doors down from The Mountain dwellers club rooms on Pike Road. Jim Whittaker, the principal American to highest point Mount Everest (in 1963), was recruited as the primary full-time representative of REI on July 25, 1955. In 1956, Sporting Hardware Agreeable was consolidated. Whittaker filled in as Chief during the 1960s and was an early board part with American Elevated Club president Nicholas Secure. At the point when Whittaker climbed Mount Everest, it gave REI such an excess of free promoting that the next year, 1964, its gross pay beat $1mil interestingly.

Through the 1970s, it distinguished itself noticeably as REI Center, zeroing in fundamentally on hardware for serious climbers, explorers, and mountaineering endeavors.

No U.S. retailer has promoted the open air and experience travel spaces like REI. In the States, city occupants need to come to depend on it as a one-stop supplier for climbing, setting up camp, bicycling, rowing, strolling the canine, or taking the children to the recreation area. That is thanks to a great extent to REI’s monstrous choice of the best outside dress brands from Patagonia and The North Face to MSR and Arc’teryx.

However, its in-house gear brand, REI Co-Op, tends to fly under the radar, compared to its brand-name counterparts. That’s a shame because many of its own products offer the same great quality and features, plus a fantastic “satisfaction guaranteed” return policy for significantly less than elsewhere. Let’s take a look at everything you should know about REI Co-Op outdoor gear and why you might want to consider the brand for your next gear-up.

What Is REI Co-Op?


REI Co-Op is REI’s own brand of outdoor gear. Its history dates back to 1938, so the company has more than eight decades of field-testing under its belt. At its core, REI promises “gear born from and built for an outdoor life — part of experiences that transform lives.” Most importantly, however, it’s built to be affordable. In the company’s own words, it’s designing outdoor gear and apparel to “break down barriers like cost, activity level, and sizing to get everyone outside.” The bottom line: It’s billed as a more accessible alternative to high-end (and high-priced) outdoor gear, but with the same quality and innovation.

What’s the Price Range of REI Co-Op Gear?


As we said, affordability is one of REI Co-Op’s best selling points. To be sure, it’s pricier than the sort of bargain-basement off-brand gear you might find at, say, Walmart, but often less than more recognizable brands. However, the quality is surprisingly on-par or better than many of those brands. In most cases, the technical innovation and feature set are comparable, too.

What Are the Most Popular REI Co-Op Outdoor Products?


The REI Co-Op catalog runs deep with nearly 1,000 products in total. You’ll find essentials like socks, water bottles, and duffel bags. But, the selection of gear extends well beyond the basics to include everything from hiking boots and expedition tents to backpacks and luggage. The most popular REI Co-Op products include its tents, which deliver some of the best bang-for-your-buck value of any camping tents on the market. Its Half Done and Base Camp tent lines, for example, frequently receive four-star-plus reviews from customers and countless outdoor gear review websites. REI Co-Op sleeping bags like those in the Trailbreak line are similarly well-reviewed. The self-branded line also includes great outerwear options like rain shells and down jackets for men and women. Of course, the best part is that these often cost less than most premium brand-name alternatives.

What’s the Return Policy for REI Co-Op Products?


REI’s generous return policy applies to anything from any brand bought at its stores. For new products (not including outdoor electronics), the company guarantees, “If you’re not satisfied with your REI purchase, you can return it for a replacement or refund within one year of purchase.” That’s already better than almost any retailer. But, in our experience, it tends to go the extra mile to back its own REI Co-Op products. Stories abound of the store accepting returns on years-old products that prematurely failed or that regular customers weren’t happy with. (These stories are anecdotal, of course, so don’t quote us.) Just know that REI really does stand behind its products and typically bends over backward to keep customers happy. This is especially true for REI Co-Op members.

Should I Get an REI Membership?


Whether you’re a thrill-seeker going off the grid for a few days or an outdoors enthusiast prepping for the occasional winter hike, you can probably find whatever it is you’re looking for at REI. If the cashiers consider you a regular, you’re already in the know—and you’ve probably considered investing in an REI Co-op membership, which gives frequent shoppers a chance to earn back a percentage of what they spend at the end of the year.

Even though the REI Co-op recently increased the cost of its membership, it still remains a modest price of admission: A lifetime membership is just $30. (If you’re already a co-op member, you’ll be grandfathered in to the new program.) And as long as you spend at least $10 a year on qualifying purchases, you’ll earn 10 percent back in annual dividends, plus you’ll get access to member-only discounts during special in-store events, and in some cases, free shipping. You can choose to either apply your dividends (issued yearly in March) toward REI purchases or receive them as cash in your pocket. And as of March 2, 2022, members will now receive even more benefits, including free shipping on most purchases and exclusive access to new and limited-edition gear.

At face value, signing up seems like a no-brainer—but whether the Co-op membership makes sense for you depends on how you shop and what you shop for.

What are your shopping habits?


If you’re an REI regular who normally pays full price, you’ll squeeze the most out of the membership benefits. Bargain hunters won’t get money back at the end of the year, though, since you can’t earn dividends on sale or clearance items. REI Outlet purchases don’t qualify for dividends either.

Will you use the exclusives?

An REI membership comes with a handful of exclusive perks that only Co-op members can take advantage of, many of which have been recently introduced. For instance, members now have the opportunity to save 20% on REI’s bike and snow shop services, plus free flat tire repair and machine wax. These savings make a membership especially attractive to bikers, skiers, and snowboarders alike.

Members receive special pricing on Co-op Experiences, though dividends can’t be applied to trips or to classes at the REI Outdoor School. If you plan to take advantage of the discounts on REI Adventures, signing up would be advantageous even if you only shop the sale section (thus forgoing dividends). Instead of collecting dividends, you’ll save on the total price of your trip—and then some. For instance, members can get a discount of up to 57 percent off their lift tickets at select ski resorts (there are about 60 locations to choose from); at some resorts, that represents more than $100 in savings.


Previously, REI stores hosted an annual garage sale—available only to co-op members—featuring returned items at bargain prices, but the company has recently renamed the initiative Re/Supply. The program, available only to co-op members who want to trade in used gear, is similar to Garage Sale but instead of yearly sales, members will have the ability to buy used year-round. In-store trade-ins are available at a few brick and mortar locations—with more to come—but members around the country can send in their used gear in exchange for an REI gift card.

Members also get exclusive access to the Member Collection, which includes early access to new gear, limited edition gear, special offers, and access to one-of-a-kind brand collabs.

Are you planning to make just one big purchase?

There are some instances in which signing up for the Co-op membership can be beneficial even if you never again set foot in an REI (or surf the site) after your first purchase. If you’re in the market for pricier gear—like a GPS running watch or a canopy tent that fits the whole family—becoming a member is definitely worth it. Take the Garmin Forerunner 645 running watch, for example: If you buy the watch at its full price of $400, you’ll earn 10 percent ($40) back in dividends at the end of the year. Sure, you’ll net only $20—but that’s $20 more than you had before, and no one can argue against free money.


How often do you shop online?

Until recently, REI’s spending threshold for free shipping was at least $50, which made shopping online less economical for folks who weren’t able to shop at brick-and-mortar stores. But REI is now offering members free shipping for most items, which makes a membership even more enticing for those making small purchases online. You might still be charged separate handling fees for larger, bulkier items—so you may still want to opt for in-store pickup if possible to avoid paying more on those purchases.

Are you a brand loyalist?

You may second-guess an REI membership even if you’re constantly shopping for outdoor gear. Just because you’re an outdoors enthusiast doesn’t mean you have to buy from REI—competitors like Amazon, Backcountry, and Moosejaw often match REI’s sale pricing, even that of its member-only sales. With that in mind, having exclusive access to REI discounts thanks to your Co-op membership doesn’t mean much, especially if your order is ineligible for dividends and free shipping.


But brand loyalty is a very real thing, and for many shoppers, REI is an upstanding retailer that donates a percentage of its earnings to various nonprofits. The company has recently announced that it’ll be donating $5 for every lifetime membership purchase to the REI Cooperative Action Fund, a public charity that donates to nonprofits that promote justice, equality, and belonging in the outdoors So if you find yourself choosing REI over and over again—even though other retailers might offer better sales—a Co-op membership probably makes sense for you. This is especially true if you have a particular penchant for REI-branded gear—Wirecutter certainly has a few favorites.

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