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Ipsy vs Birchbox Review



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Ipsy vs Birchbox

Like a box of chocolates, everybody loves a little gift now and then. Aside from candy, there are other ways to treat yourself. For beauty fanatics, the best pick-me-up is a monthly cosmetic subscription box.

Filled to the brim with in-season makeup, skincare, and hair products, it’s the self-care surprise that gives back. It’s not a matter of vanity anymore—instead, it’s a great way to unwind, relax, and take of yourself.

If you’re a cosmetic connoisseur, chances are that you know of Ipsy and Birchbox. Popularized for its selection of vogue makeup and self-care products, both subscription-based companies are vying for the number one spot. So, here’s the ultimate question, which brand should you sign up for?

Stay tuned, as we’ll provide a side-by-side comparison between Ipsy and Birchbox. From price, products, to customer perks, we’ll let you in you the deets before you decide.

About Ipsy


If you’re a longtime Michelle Phan fan, there’s a good chance that you’ve heard of Ipsy before. This online subscription program sends over a box of beauty products to your doorstep on a monthly basis, and let me tell you—it’s anything but random. Designed to cater to your needs and wants, Ipsy curates the best cosmetic brands on the market for first-timers to try out.

Since its debut in 2011, this Californian brand has amassed a large community of avid beauty lovers. More specifically, they have 3.2 million followers on Instagram. Of course, with a celebrity backing from the one and only Michelle Phan, it’s only natural for Ipsy to partner with several influencers, including Halsey and Patrick Ta.

About Birchbox


Exclusivity was never valued by the beauty community—but with the upsurge of brands being introduced every year, it seems that you’ll need some background intel to know what’s good from mediocre.

Catered for non-dermatologists, Birchbox acts as a guide to help customers navigate the expansive world of cosmetics. They offer a monthly subscription program which provides a curated box of goodies designed specifically for you.

Founded by Hayley Barna and Katia Beauchamp, this New York-based brand continues to lead with an inclusive company mission.

Birchbox states that they are “a service for people who think of haircare and skincare and makeup as the extra cherry on top of a rich, busy life – not the ice cream, the bowl, and the spoon.” With a promising quote to lead off of, it’s no wonder that they have over 549k followers on Instagram.

Everybody loves getting a package in the mail—but surprises aren’t indicative of quality. If you can’t decide what subscription box to opt for, let this Ipsy vs Birchbox review provide a rundown of both brands to help in the decision process. We’ll go over their monthly memberships, as well as a few pointers to look out for.

What to Consider


Target Audience

There are thousands of beauty brands out there. So, in order to deviate yourself from the competition, you’ve got to know how you stand out and who you cater towards.

Aside from age, audiences may include budget-conscious shoppers, the luxury clientele, the cosmetically ill-informed, or those who just want the trendiest beauty products on the market. It’s important to figure out your needs beforehand to find a brand that has your best intentions in mind.


Surprises are great and all, but there’s nothing more disappointing than constantly receiving several beauty products that don’t cater to your needs. Fortunately, some subscription brands offer a bit of customization in order to prevent unwanted items. Usually, it’s in the form of an online quiz that customers must fill out beforehand.

Subscription Flexibility

Subscriptions should never feel like a deadset contract. Flexibility is must-have, as it provides customers some leniency on changing shipping schedules, delivery frequencies, or upgrading to another plan. As a result, it’s best that you read up on any membership fine print before signing up.

Product Range

The whole point of a beauty subscription box is to introduce customers to something new each month. The brand in question should have a vast inventory of cosmetics within its arsenal. It’s also important that they specify what kind of beauty products they carry, as this can vary from skincare, haircare, makeup, or fragrances.


Brands like Ipsy and Birchbox were never made to be exclusive. If they’re true to their promise of inclusivity, they should be affordable and accessible to several locations. It’s also worth mentioning that some products are only limited to certain countries for legal reasons. For instance, aerosol cans usually entail special shipping protocols for safety reasons.

Ipsy vs Birchbox: How Do They Work? 


Ipsy and Birchbox are designed to be a quick 3-step process. Both memberships serve as a headache-free alternative (it’s much better than blindly shopping for products at your local beauty store). These companies offer skincare, haircare, and makeup with a few separate categories pertaining to nails and men’s grooming necessities.

If you’re looking for a quick side-by-side comparison, this Ipsy vs Birchbox review has your back.


  • Offers a few vegan and cruelty-free brands
  • There are 4 monthly subscription programs to choose from: the Glam Bag, the Glam Plus Bag, the Glam Bag X, and the Refreshments plan. You can cancel your subscriptions at any time
  • Depending on what membership you choose, the number of items you get will vary
  • Customers must fill out a beauty quiz in order to get started. This entails personal questions such as hair type, skin tone, and their favorite beauty brands
  • Based on your questions, the brand will curate a box specifically for you. You’ll need to fill out the checkout form to complete the order
  • Doesn’t offer complete customization (except for the Refreshments plan)
  • Also provides a Mystery Glam Bag and gift cards on its website


  • Provides some clean, vegan, and cruelty-free alternatives
  • Offers 4 different subscription programs: monthly, 3-month, 6-month, and yearly
  • Each box contains a mix of 5 to 6 beauty products
  • Members must create an online profile, which includes sharing info about their shopping preferences
  • After finalizing your order, the brand will send over a surprise box of cosmetics over to you
  • Doesn’t offer complete personalization (but customers can add-on full-size products if they wish)
  • Provides gift memberships for a set price

The sign-up process for both of these subscription plans is quite similar. With that being said, their memberships are relatively different. For one, Ipsy seems to offer more products at a higher value if you want to upgrade to a bigger plan.

On the other hand, Birchbox differs in duration, as customers can choose how long they’d like to keep their subscriptions going. But, the number of products you receive are relatively the same.

Again, it all boils down to what you value the most. Do you favor a larger assortment of products at your next delivery? Or do you prefer to decide how long your subscription plan lasts for? The choice is up to you.

Ipsy vs Birchbox: Subscription Plans  


Hands up if you’re guilty of skipping the fine print when signing up for memberships. I know it’s an especially boring task to complete, but it’s crucial if you want to mitigate any frustrations in the future. This mainly includes order cancellations, changing delivery frequencies, or offering further customization options aside from the preliminary quiz.

Luckily for readers, this Ipsy vs Birchbox review will provide a simple overview of what to expect for both subscription plans.

For Ipsy, it’s important that we provide a rundown of what each membership entails:

  1. Glam Bag: A monthly subscription plan. It includes 5 deluxe-size beauty samples with one ‘choose your own’ product (estimated retail value of $50)
  2. Glam Bag Plus: A monthly subscription plan. It includes 5 full-size beauty products with the choice of picking 3 out of the bunch (estimated retail value of $120)
  3. Glam Bag X: A quarterly, members-only upgrade. It includes 7 to 8 full-size products with the choice of picking 3 items. During February, May, August, and December, the Glam Bag X will replace your usual monthly box. (Estimated retail value of $350)
  4. Refreshments: A monthly plan. Designed to be completely customizable with no set number of products

In terms of membership fine print, this Ipsy vs Birchbox review will provide a point-form list of things you should take note of before signing up for a Glam Bag.

  • You cannot opt-out of receiving a beauty box
  • Ipsy memberships will automatically renew
  • Members will be billed on the last day of each month
  • Customers can cancel at any time (must confirm before 12:00 pm PT on the last day of the month)
  • Members can upgrade to another plan by signing in to their account
  • Add-on products are considered non-refundable and cannot be exchanged

Now, let’s take a look at what Birchbox has to offer. Again, their memberships differ in terms of duration and not product size. Whether you pick their monthly plan or their yearly box, you still receive 4 to 6 deluxe samples in the mail.

  • Offers a monthly, 3-month, 6-month, and yearly plan. All memberships are billed monthly
  • Customers can choose one sample to be added to their box
  • Full-size products can be included for an additional fee
  • All boxes ship within 10 business days
  • Members have the choice to either swap their order for a featured product or to gain Birchbox loyalty points
  • All subscriptions renew. 3, 6, and 12-month memberships cannot be canceled mid-term

After combing through both membership policies, it’s apparent that order cancellations and plan flexibility are what sets Ipsy and Birchbox apart.

For one, Ipsy doesn’t offer a given time-frame as to how long you can keep your subscription plan for—as it provides customers freedom to cancel whenever they want. Birchbox works a bit differently, as buyers have to commit to their plans if it’s a 3 to 12-month period.

Skipping monthly deliveries is also quite different for both brands. While Ipsy doesn’t offer customers a chance to opt-out, Birchbox provides their members with a bit of leniency since they can trade in their boxes for points or a full-size product.

This Ipsy vs Birchbox review has provided you a brief summary of what to expect for each subscription plan. Hopefully, it’s enough to settle on a firm decision.

Ipsy vs Birchbox: Price & Value


The convenience of a monthly beauty box shouldn’t just save you from a lengthy Sephora trip. It should also entail some money-saving along the way. Both brands claim to offer high-quality products for a reasonable price. But, this Ipsy vs Birchbox review will be the judge of that.


  • Offers brands like Huda Beauty, Tarte Cosmetics, Sunday Riley, and Anastasia Beverly Hills
  • Glam Bag$13/per month
  • Glam Bag Plus$28/per month
  • Glam Bag X$55/per quarter
  • Mystery Glam Bag$14
  • Refreshments plan: starting at $5/per month (members get 20% to 30% off)
  • Outstanding customer reviews about quality versus quantity


  • Offers brands like Acure, Foreo, Hero Cosmetics, and Maude
  • Monthly subscription plan: $15/per month
  • 3-month plan: $15/per month
  • 6-month plan: $14/per month
  • Yearly plan: $13/per month
  • Monthly grooming plan: $10/per month
  • Positive customer reviews on websites such as Influenster and My Subscription Addiction

As this Ipsy vs Birchbox review has mentioned so far, it really comes down to your personal budget and how many products you’d like to receive each month. In our opinion, both companies offer the same degree of quality, as they provide a wide assortment of high-end brands mixed in with more niche titles. They’re also quite similar when it comes to customer reviews.

So, how much are you willing to spend for a monthly shipment of beauty products? I think it’s safe for this Ipsy vs Birchbox review to assume that both of these brands are well worth the money.

Ipsy vs Birchbox: What Do Customers Think? 


Hype only goes so far when it comes to beauty box subscriptions. For a more in-depth account, this Ipsy vs Birchbox review has scoured the internet to see what customers are saying about both of these brands. To kick things off, let’s take a look at some of the ratings posted on websites such as Influenster, My Subscription Addiction, and Trustpilot.


  • Influenster: 61k reviews with 4.3/5 stars 
  • My Subscription Addiction: 1,875 reviews with 4/5 stars
  • Trustpilot: 207 reviews with 2.1/5 stars 


  • Influenster: 2,097 reviews with 3.9/5 stars 
  • My Subscription Addiction: 661 reviews with 3.7/5 stars 
  • Trustpilot (US): 883 reviews with 2.1/5 stars
  • Trustpilot (UK): 2,259 reviews with 3.4/5 stars 

Aren’t swayed by numbers? How about some genuine customer testimonials? This Ipsy vs Birchbox review will provide a summarized list of common feedback for both of these online brands:


  • Customers seem to love their assortment of monthly beauty products
  • Their slight customization options provide members some freedom; this has won the upvote of many subscribers
  • Decidedly affordable and well worth the money given the number of high-quality brands included


  • Their wide selection of products won the approval of many happy customers
  • Affordable and served as a great gift for friends and family
  • Allowed members to try out new products and brands every month

While it seems that most of the buzz is attributed to Ipsy, the positivity for both of these brands is relatively the same. A majority of buyers agree that Birchbox and Ipsy are well worth the splurge given its curation of high-quality products. If anything, almost everyone agreed how exciting it was to get a surprise package of beauty goodies in the mail each month.

Ipsy vs Birchbox: Promotions & Discounts


From time to time, customers can find exclusive deals for both brands’ subscription plans. It’s worth noting that Ipsy is quite limited in issuing promotions compared to its competitor, but something is better than nothing—right? Let’s take a look at the deals this Ipsy vs Birchbox review has gathered so far:


  • Customers can get a free month of the Refreshments subscription plan (worth up to $18) after signing up
  • Select add-ons are offered at a discounted price (for members only)
  • Has a rewards program where customers can accumulate points to gain access to exclusive deals


  •  Offers a loyalty program for members
  • New customers can input promo code: FREEBOX at checkout to receive 5 mystery grooming samples
  • Has a sale outlet on its website

Ultimately, deals serve as an extra ‘cherry on top’—but you’ll have to settle on a company first before you get to enjoy any sales or promotions. Ipsy and Birchbox offer a fair amount of money-saving hacks for customers to take advantage of, and it’s always a great idea to keep tabs on their social media pages for updates.

Ipsy vs Birchbox: Shipping & Returns


Sometimes the real tie-breaker lies in the shipping or return policy. To help curb disappointment, it’s always best to read up on any added delivery costs—or if the brand ships to only a few select locations. As a heads up, this Ipsy vs Birchbox review will go over both of their policies for readers to compare:


  • Glam Bags typically arrive within 7 to 10 business days
  • Only ships within the United States and Canada
  • Shipping is free for American orders. It costs $3 for Canadian packages
  • Provides a tracking number for customers to use
  • Returns and exchanges are considered ineligible under the brand’s policy
  • Offers a 45-day replacement guarantee for missing or damaged items


  • Standard shipping is free for orders $50 or more (anything below this amount is charged a fee of $5)
  • Also provides other delivery options for a set price, including 2nd and Next Day Shipping
  • Issues a tracking number for customers to use
  • Does offer international shipping to select countries (must visit their international

websites to make this option possible)

  • Beauty boxes ship by the 10th of each month
  • All boxes and gift cards are non-refundable
  • Offers a 90-day window for products purchased directly on their website

At the end of the day, it seems that Ipsy serves as a great option for North American customers. Those who live in other countries may find Birchbox as their only alternative. Aside from this, both brands are entirely different when it comes to shipping costs—which may act as the final deciding factor for some budget-conscious shoppers.

Who Will You Shop With?


Ipsy and Birchbox are similar when it comes to the subscription format—but their targeted audiences are drastically different. We got a sense of their catered demographics by focusing on their individual membership perks, as well as their product inventory.

In our opinion, Ipsy is designed for cosmetically-inclined trendsetters. It’s a great subscription plan to opt for if you want to stay on top of the latest beauty fads at a reasonable price.

Birchbox, on the other hand, serves as an excellent alternative for international customers. As the company has mentioned before, they cater to those unfamiliar with the ins and outs of the beauty industry, as the company also offers cosmetic sets and grooming kits for men.

In addition, their boxes can make for a great gift, as customers can choose how long they’d like their subscription plans to last for.

From price to shipping policies, this Ipsy vs Birchbox review hopes that you’ll walk away with a more informed decision by the end of this article. No matter what you choose, we’re sure that you’ll be one step closer to achieving your self-care goals.

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Good American: The Basics That Grow With You



When I had the opportunity to review Khloe Karadashian and Emma Grede’s brainchild, Good American, I was ecstatic. I’ve been a fan of Keeping up with the Kardashians for years and am completely in awe of all the businesses the Kardashian/Jenner clan has launched.

Good American is a size-inclusive brand whose clothes are made to fit every woman. The brand’s tagline, “Made by women, for women. All bodies. All Sizes. No compromises,” is apparent in its offerings. Good American originally launched in 2016 with a collection of jeans ranging from sizes 00-24 and earned over $1 million in sales on its launch date (the most successful denim launch in history). Over the years the brand has expanded into clothing, swimwear, shoes, sleepwear, and athleticwear. The clothes are fashion-forward, yet incredibly comfortable — a balance few brands have been able to perfect.

GRWM (Get Ready With Me)

After scouring the website for some time I decided to hit the basics — Good American’s signature sweat set and a nice ol’ pair of jeans. It’s easy to get overwhelmed by the amount of quality options on the site, but over the years I’ve learned that when in doubt, go for a neutral basic.

Cropped & Cool Sweatshirt


This sweatshirt is exactly what you would see a celebrity wearing in a paparazzi shot exiting Dogpound. It’s intentionally baggy, but still has a nice silhouette to it — and you can always size down if you’re looking for a slimmer fit. The cropped fit makes it perfect to pair with matching sweatpants or biker shorts. It’s made of a cotton knit, cozy terry fleece that feels high-quality and durable. I was worried that the shade I was sent wouldn’t look good on my skin tone, but it was extremely flattering once I tried it on. My only complaint is that I haven’t been able to wear it out much in Texas because the fabric is so thick.

Note: the sweatshirt isn’t a casual crop, but rather a when-you-raise-your-arms-everyone-can-see-your-bra cropped.

Boyfriend Sweatpants


These sweats are soft, slouchy, and exactly what one reaches for at the end of a tiring day. They’re made from the same heavy-duty cotton knit, terry fleece that the sweatshirts are made of. Sweatpants have been my uniform of choice during the pandemic so it only makes sense to splurge on a quality pair. Design wise, they look exactly like a pair of Gildan sweats, but you’re paying for high quality and years of usage. I primarily wear mine to lounge around, but there are many different ways to style them: roll the cuff, pull them down to your waist, roll the waistband, or pair them with heels a la Kardashian style.

I have a slight case of body dysmorphia so I requested a size 2/M and they were way too loose on me. Thankfully, there’s a drawstring so I’m still able to wear them around the house. Just keep in mind that they run large. Now to get an actual boyfriend…

Good Mom Jeans

Let me preface this by saying that I’m someone who hates jeans—they’re often uncomfortable, fit poorly, and shrink in the wash. But, that was before Good American sent me these jeans made of 99% cotton and 1% elastane. The fabric is durable, yet stretchy, but not in a tacky-jeggings sort of way. These jeans allow you to sit down and enjoy a good meal without needing to undo the top button. They don’t dig into your skin, but they also aren’t baggy when you walk around. I even debated wearing them on the plane.. A PLANE!


These are model off duty jeans, sans the need to be a model. Good American offers sizes 00-24, showcasing the ethos of the brand in its offerings. Plus, each pair is made with GA’s signatureAlways Fits technology, which allows the garment to stretch up or down one size.

TLDR; A Good Brand

I’ll admit that there was a part of me that was hesitant about Good American — how well could a celebrity co-founded brand really be? I could not have been more wrong. Good American is a quality brand whose elevated basics make getting ready a breeze. The idea that being comfortable means looking sloppy is a thing of the past, thanks to brands like Good American.

I feel good wearing a brand whose ethos is centered around making women feel comfortable in their own skin. No more squeezing into uncomfortable jeans that leave you unable to breathe, or buying cotton shirts that shrink after one wash. Invest in yourself by investing in a wardrobe that allows your body to fluctuate without any guilt or shame, and can withstand hundreds of thousands of washes. I might even argue that my items are more comfortable now than when they arrived.

5 More Reasons To Love Good American:

  • Good American uses American distributors. The brand’s factory is close to its LA headquarters and has been sewing knits for an entire generation.
  • Good American is the first brand in the industry to require their retail partners to carry its full size range and display all the sizes together rather than in a separate plus-size section.
  • Not only does its footwear offer extended sizing, but each size also includes the option of extended widths in feet, calves and thighs, translating to 72 unique sizing variables.
  • When shopping on the site you can select a model in size 0, 8, or 16 to get an accurate picture of what the clothing will look like on you. No more exclusively 00 models!
  • New customers save 15% Off your first order with code WELCOME15 at Checkout.
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Product Review: KUIU Women’s Attack Pants and Ultra Merino Crew



I’ve been hunting since about 2009 and in that time, I’ve never been brand loyal when it comes to hunting clothes. So many brands used to not even offer women’s options, and now that more have, each one of them seems to offer something different. As with all women’s clothes, women’s camo is not created equal when it comes to sizing. And another reality is that it’s usually super expensive.

I primarily hunt in Idaho, in the mountains, where temperatures swing 30-40 degrees from morning to afternoon, the terrain can be rough, rocky, or wet, there’s thick sagebrush and lots of uphill walking. I need gear that is functional and will hold up in a variety of conditions. I also don’t prefer the traditional Realtree or Mossy Oak tree patterns.

I have seen quite a few women on social media wearing KUIU pants and knew they were men’s, but they looked like they fit those women pretty well. My partner, John, has two pairs of Attack pants and he loves them. I tried his pair on for sizing, and to see how they fit; surprisingly, they actually fit pretty well (not my size, but wanted to get an idea of how they fit). So I broke down and ordered the men’s Attack pants during one of their sales. Surprisingly, they fit great.

A few months later, KUIU announced that they are finally offering a women’s line of hunting clothes after all these years. I bit and ordered the women’s Attack Pants and Ultra Merino 145 LS Crew top.


KUIU Women’s Attack Pants


Features (from

  • 247 g/m2 fabric weight
  • 4-way Stretch
  • Brushed back for reduced chafing
  • Makspec® odor control
  • K-DWR® water repellency
  • Gusseted crotch
  • Open hand pockets – 2
  • Open seat pockets – 2
  • Zippered cargo pockets – 2
  • Mesh backed zippered hip vents – 2
  • Articulated knees for full range of motion


Size and Fit

For comparison, I normally wear a size large or 12 in pants. I checked the size chart on KUIU’s website and felt like I was in between 12 and 14 so I ordered both (I also compared these measurements to the FirstLite size chart since I know how those pants fit).

I tried the size 14 on first and they fit, with some extra room. They definitely weren’t huge on me, but a little baggier than I wanted. The size 12 actually fit well. They are higher-waisted and sit above my hips, which I prefer. The back is slightly higher so when you sit, there’s still coverage back there.

These pants have a slimmer design than the men’s version, so the legs are a bit narrower. I have bigger thighs so they seem a little more fitted on me than they might on other women. I was concerned that the bottoms were too narrow and fitting over boots would be an issue, but it wasn’t. Once I tried them on with my normal hunting boots Danner Wayfinders, they are pretty fitted but in a good way. The narrower leg might actually prevent them from getting caught when walking through thick sagebrush, and will probably be more comfortable when wearing leg gaiters since there’s not as much fabric.

The Attack pants are only available in regular length, which is a 32″ inseam (the men’s version has regular, short, and tall inseam options). I’m 5’8″ and usually buy ‘regular’ length jeans. When I tried the pants on with bare feet, the bottoms hit right at the top of my foot. They seemed short, even though they are the same inseam as my favorite Old Navy jeans. After trying them on with my boots, I actually didn’t mind the length. They hit at the top of my foot and didn’t bunch up at the bottom. I think the narrow leg makes them seem shorter.



At the time of writing this, I have not worn these pants outside. Honestly, I have not decided if I want to keep them or not. My initial impression though, is that they have several features that will make them very functional in the field.


The leg vents are a huge benefit for me. It gets hot hiking in the mountains chasing elk, and these vents will allow heat to escape. This is actually one of the features I was most excited about in women’s pants.

The material is durable. It’s thick but not hot thick. I’ve worn the men’s version and these are the same material. Sagebrush and thorns don’t poke through it and make holes. It stands up to thick brush without issue.

Lastly, they are flexible and easy to move in. Even with the slimmer fit and narrow leg, movement is not restricted. I’m able to do full squats, bend over, lift my knees to my chest, etc. without issue. There’s no pull or hesitation with the fabric. Even when lifting or bending my leg, the pants legs do not ride up.


There are 6 total pockets which seems like enough; most of my other pants either have the same or less. They include two zippered pockets on the back (which I typically don’t use), two zippered cargo pockets on the legs, and 2 non-zippered hip pockets. The only thing with the cargo pockets is that they are semi-tight at the leg, so there’s not a ton of room in them. I would usually put my phone in one, and put a knife, my tag/license holder, and chapstick in the other.

Options and Price

Sizes: 2-14, regular 32″ inseam (the size chart shows size 16, so this may be offered later?)

Colors: Valo (shown in my pictures), Verde, Vias

Overall Opinion

The women’s Attack Pants fit true to size but need to have regular and long options to work for a wider range of women. They seem like good quality pants that are functional for the type of hunting I do. Again, I’m not 100% sure if I’ll keep these yet since I do like the fit of men’s version.

KUIU Ultra Merino 145 LS Crew


Features (from

  • 145 g/m² fabric weight
  • 90% Merino Wool / 10% Nylon
  • Naturally odor resistant
  • Thermoregulating
  • UPF 50+ Sun Protection
  • Highly breathable
  • Anatomical shaping for fit and comfort
  • Layered thumbholes
  • Flat-lock seams for added comfort and reduced chafing


Size and Fit

I typically wear a medium or large shirt, depending on the style. I assumed this would be on the tighter side, so I went with a large because I didn’t want it to be super fitted. The large was a good choice. It’s fitted but not skin tight. Medium would have been too small/tight for me. (100% honesty…I don’t want all of my rolls showing so I don’t like really fitted designs.)

The length of this crew is nice. Pulled down, it hits right at my hip. So when I sit, no matter if it’s tucked in or not, there’s coverage in the back.


The material is very soft and easy to move around in. It’s thin, which is typical of this type of shirt. This will be a great base layer in colder weather or under a hoodie in mild temps. On hot days, I’ll wear this shirt alone. Merino in general is odor resistant, helps with moisture absorption, and helps regulate temperatures, so it will be a good option for all types of hunting, and for long days in the mountains.

When I ordered it, I didn’t even see that it had thumbholes and I’m glad it does. This is a main feature I look for in hunting shirts. I prefer some hand coverage but don’t always want to wear gloves.


  • Sizes: XS-XL
  • Colors: Valo (shown in my pictures), Verde, Vias

Overall Opinion

I definitely like the shirt and will absolutely be keeping it. It will be a good piece to add to my elk hunting gear for the fall, and I’ll use it for the remainder of this turkey season as a base layer.

Final Thoughts

I’ve had a negative opinion about KUIU in the past because of a specific statement by the founder years ago about women’s gear (I’m not going to include it here, but you can look it up). I was surprised that they finally decided to add women’s options. Even more surprising was that the initial introduction included a complete lineup of functional gear. Plus, according to their website, more is coming.

In my opinion, based on the two pieces I’ve purchased and by looking at the website, they aren’t skimping on the women’s options just to have a women’s line. These pieces are comparable with the men’s versions and have the same features and functionality. And the men’s and women’s versions are the same prices (which is rare), and decently affordable when compared to other brands.

I will continue to keep my eye on KUIU’s women’s line as they introduce more. More brands are offering women’s options, including a few women’s only brands, but I’m picky about camo pattern and conscious of cost. The KUIU line seems like a good option.

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25 Facts about the Perfume Shop



Do you buy fragrance at The Perfume Shop?  Be honest, do you really explore fragrance there or do you just nip in and out to pick up a gift set or a repeat purchase of a fragrance that you know and love?  I have to admit that that The Perfume Shop was not my first stop for perfum.  Why? Because I felt like the staff did not have sufficient knowledge to talk to me about notes and fragrances.  An experience from about three years ago sums up what I thought The Perfume Shop was all about.

The perfume shop

I went into a south London store and asked for a tuberose fragrance.  The woman looked at me liked I had asked for directions to Hornsey (in north London).  Rabbit caught in the headlights.  She just did not know what tuberose was let alone which fragrances featured that note. I left the store disappointed

The perfume shop

Fast forward to now and there have been a lot of changes at The Perfume Shop.  In honor of their 25th anniversary, here are 25 facts about The Perfume Shop.

  • The Perfume Shop is 25 years old – the first store opened in 1992.
  • There are 260 stores across the UK.
  • Superdrug has been home some The Perfume Shop concessions since 2010.
  • It’s not all celebrity and high street fragrances. They sell Cartier, Ellie Saab Tom Ford and Hermes online and in stores.
  • The 25th Anniversary Fragrance for Women is Ghost Whitelight Diamond Dust which is exclusive to The Perfume Shop.

The perfume shop

  • The Perfume Shop are working exclusively with internationally renowned nose Michael Edwards.  Why is that a big deal? Michael Edwards is he author of ‘Fragrances around the World’ the retailers ‘bible’ of fragrance.
  • Each The Perfume Shop store has access to Ipads which are loaded with information about perfumes, the notes they contain and fragrances that you may like based on their notes.
  • The Perfume Shop  also works with the Fragrance Foundation who train their staff

The perfume shop

  • Each The Perfume Shop has at least one member of staff who has worked with a master perfumer and is qualified to Master’s level in fragrance.
  • As well as perfumes, they also sell candles and reed diffusers (best to look online).
  • You can get your perfume bottle engraved (online only) from £5.99.
  • They also sell deodorants – mainly men’s buy if you are looking to create a grooming hamper for your man, it is good to know.
  • The first The Perfume Shop store was in the Bullring in Birmingham.
  • They also sell skincare, B (Superdrug’s flagship range, I also saw Elemis – Papaya Enzyme Peel, Estee Lauder Advanced Night Repair Serum and Face Cream as well as Clinique, Elizabeth Arden and Cow Shed, none of which are available in Superdrug.
  • The most expensive perfume that they sell (currently) is £168.00.
  • They also sell cosmetics – there was some NARS and Smashbox on special offer when I went online as well as W7 which I have seen instore as well as online.

The perfume shop

  • An online search will bring up zero fragrances for tuberose despite the fact that they sell Estee Lauder Beautiful and Michael by Michael Kors both of which feature tuberose strongly.
  • They also sell nail varnish – Butter London and Nails Inc neither of which are sold in Superdrug stores.
  • The Perfume Shop sells over 200 different fragrance brands.
  • The Loyalty Card gives you a point per pound spent… so if you buy a candle some skincare and makeup you will have built up a tidy amount of points.

The perfume shop

  • With The Perfume Shop’s Click and Collect Service, you can order an item in your lunch hour and pick it up on your way home from work – they have a two hour turn around (on most fragrances).
  • The online Fragrance Finder can help you navigate fragrance notes before you go to the store or make and online order.
  • The Perfume Shop has a giftwrapping service.  Very handy!
  • Fresh fragrances are the most popular in the UK.
  • Perfume trend to look out for  ‘gender free’ or ‘gender neutral’ fragrances like CKOne and lateist iteration CKAll – both available at The Perfume Shop.

The perfume shop

The Perfume Shop has changed and very much for the better.  I’m impressed by both the range of fragrances and the increased knowledge of the staff.  If like me you have dismissed this retailer previously they are worth a second look..

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