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T.J. Maxx Review: Is T.J. Maxx the best retail store in the land?

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T.J. Maxx Review

Consider Company X. Its annual sales—now $27.4 billion, or more than those of Estée Lauder, Hilton Worldwide, and Hershey combined—have risen 50% over the past six years. Its profits have almost tripled, to $2.1 billion. Its shareholders have been the beneficiaries of 18 consecutive years of earnings-per-share growth. In its nearly-four-decade history, it has had only one year of negative same-store sales. And it does all this by selling blouses…pots and pans…and bedding, sunglasses, sriracha seasoning, yoga mats, and the occasional $1,250 Stella McCartney dress.

Company X—make that TJX—may well be the biggest enigma in an industry so fragile and capricious that Starbucks CEO Howard Schultz once likened it to the “human condition.” The business of retail is hard stuff. Chains soar when they manage to sell into the zeitgeist (“Tar-zhay,” anyone?) and collapse when the stars of public taste realign (Abercrombie). In the off-price realm that the TJX (TJX) Companies dominates, it is, if anything, harder. The past six years have seen the demise of Filene’s Basement, Daffy’s, and Loehmann’s, which has reemerged as an online-only store. The number of customer purchases at TJX, by contrast, has risen in each of the last six years; over that time, TJX shares have climbed over 200%.

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“It’s the most consistent, most powerful apparel retailer in the United States,” says Howard Davidowitz, who has run his own retail consulting and investment banking firm for 33 years. “It’s a bold statement, but it’s true.” Ron Hess, a professor of marketing at William & Mary’s Mason School of Business, puts it this way: “They are stunningly good.”

But there is one other salient fact about the Framingham, Mass., retailer that adds to the enigma: It will do almost anything to prevent anybody else from knowing how it has managed all of the above. TJX is Company X: a black box—arguably one of the most secretive retailers around.

CEO Carol Meyrowitz, 60, rarely gives interviews. (In keeping with the tradition, TJX declined to make her or any of the company’s executives available for this story.) And Meyrowitz has been known to tell analysts “nice try,” or offer other quick rebuffs, when they ask probing questions on earnings calls. “My sense of Carol is that telling you less is better than telling you more,” says David Poppe, president of Ruane Cunniff & Goldfarb, a major TJX shareholder. In the end, the most we got from Meyrowitz with regard to this story was an emailed quote, which began: “Our value proposition has resonated with consumers for 37 years, across different geographies, retail climates, and in both strong and weak economies.”

TJX doesn’t talk about its playbook in part because other retailers are eager to peek inside. Hudson’s Bay Co., which owns venerable Saks Fifth Avenue and its Off 5th outlet stores, has acknowledged that it has studied TJX’s T.J. Maxx chain. And at least one other well-known department store company is rapidly chasing the off-price leader, in style if not yet in numbers: Nordstrom’s (JWN) value-focused Nordstrom Rack stores now have more outlets (151) than its full-line division. TJX, by comparison, has more than 3,200 stores in the U.S., Canada, and Europe, divided among its T.J. Maxx, Marshalls, HomeGoods, and other chains.

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The increased competition may have thrown TJX off its game in the most recent quarter (reported in May) when it missed its own earnings estimates for the first time in five years. The gap was small—just a penny off earnings per share—but notable for a company that tends to under-promise and over-deliver on its projections. The stock subsequently had its biggest single-day drop since December 2008. (Executives attributed the miss to factors including unfavorable foreign currency exchange rates and weak apparel sales.)

We’ll know on Aug. 19, when the company reports its next quarterly earnings, whether this was a blip or something larger. But whatever the outcome, TJX’s long history of out- performance has something to teach—and the lessons may go far beyond retail. On the surface, what TJX does is straight- forward: Its various chains sell mostly name-brand goods at a discount to traditional retail prices. How it continuously makes money doing this when so many others have failed is another tale—and that’s the mystery we set out to uncover. Fortune spent four months talking to 50 former TJX employees and other retail insiders—including analysts, consultants, suppliers, and competitors—to re-create the company’s secret playbook. Here’s what we found.

The off-price business is a volume game: selling a ton of goods and selling them fast. The measure of speed here is how quickly a company turns over its inventory: TJX does that every 55 days, vs. 85 for its peer group, according to Morningstar. Indeed, the company is structured to whisk items through its distribution centers and stores—and a lot of items they are: TJX shipped some 2 billion units to its stores in its 2014 fiscal year (which ended on Feb. 1), up from 1.6 billion in fiscal 2010.

Former employees say that the stuff moves so rapidly that merchandise is often sold before TJX has paid its vendors for it. The busiest stores can take daily delivery of product, which employees put out on the floor right away—a “door to floor” approach that cuts down on the amount of space needed for backroom storage. Sources say items typically go on markdown if the turn rate is slower than about seven weeks, which also contributes to the rapid flow. But don’t expect to see a storewide promotion. That would erode customers’ belief that they’re getting the lowest price possible from the outset—a fundamental driver for the company.

The quick turns throw off a lot of cash but also keep the merchandise fresh. “People love new much more than they love the stuff they saw last time now discounted,” says Paul Sweetenham, who previously ran TJX’s European business. Another former executive said that the most dedicated shoppers know when the store is taking delivery and plan their visits accordingly. By design, the product assortment is broad—cocktail dresses alongside wetsuits—but not deep. (If Jimmy Choo heels are on display, you’re lucky if there’s one pair in your size.) This trains customers to buy it when they see it or it’ll be gone—what retail brand consultant Bill D’Arienzo calls the “buy now or cry later” mentality. “Fast fashion” retailers such as H&M and Zara do something similar, creating demand by controlling and limiting supply, he says. And that’s a key point. Much of TJX’s appeal is selling what’s hot now, not last season’s leftovers.

Hardly anyone goes to a Marshalls or T.J. Maxx to find something specific. That’s not the point. Someone seeking a Tory Burch boatneck tunic ought to go to a department store. At an off-price chain, the lure is the serendipitous discovery. “In academic terms, it’s hedonic shopping motivation,” says William & Mary professor Hess. “You’re shopping for adventure and exploration.” In the industry, the experience is simply called the “treasure hunt.”

TJX makes a point of hiding gems for the well-heeled as well as the middle class. Customers peruse TJX’s stores not because they fall into a certain income strata but because they like to shop the same way. Take Prince Harry and his sister-in-law, the Duchess of Cambridge, for example, who have been known to shop at T.K. Maxx, one of the company’s European chains. Robin Lewis, CEO of retail strategy newsletter The Robin Report, calls the model “demographically democratic.” The investment bank Cowen & Co. conducted a survey of 2,137 shoppers; of the women who make over $100,000 a year, 28% of them said they shop at TJX stores.

The focus is on “value,” not on “cheap.” A $3.99 T-shirt at Wal-Mart (WMT) is cheap. A $499.99 price tag for a $1,250 Stella McCartney dress, many would say, is value. And it’s a formula that works well in the coveted 18- to 34-year-old crowd, an age group of shoppers that have been increasingly flocking to TJX.

(Full disclosure: This reporter, who happens to be in that growing demographic, found herself particularly susceptible to TJX’s dark arts. Over the course of reporting this story, she purchased, in the following order: a baby outfit, a slotted spoon, pimiento picante spice, a pair of jeans, running sneakers and socks, two shirts, a dress, roasted edamame, potato chips, kitchen tongs, a dresser, headphones, an iPhone case, an umbrella, and wrapping paper. Total bill: $800.)

TJX’s buyers make the model tick. “If you can buy it right, you can sell it cheap,” Davidowitz explains. “The money is in the buy. They know that better than anyone.” The company’s buying organization is considered one of the best in the business, and on Meyrowitz’s watch it has grown from a force of 450 to more than 900. In order to develop an expertise in a specific category of goods, TJX’s buyers focus much more narrowly than their department store counterparts; rather than be responsible for accessories, a TJX buyer might specialize in just handbags.

The off-price buying strategy differs so sharply from traditional retail that TJX spends a good deal of effort training its workforce. The company is one of the few retailers that still runs a robust training program, dubbed TJX University, where up-and-comers learn everything from handling themselves in the marketplace to the art of the deal. “It takes them years to perfect their craft,” says Avondale Partners analyst Mark Montagna. Adds a former executive, “It flies in the face of what you learn in Retail 101.” The training is rigorous because buyers are handed an enormous amount of autonomy. “Buyers are empowered to make decisions that most company directors would have to approve,” Sweetenham says. “It’s pretty hardcore because it has to be,” a former buyer told

Waiting longer often results in a better price but also gives the buyer more information about current fashion trends. The better the fashion, the lower the markdowns. “The department stores and specialty stores take the fashion risk,” explains Poppe of Ruane Cunniff & Goldfarb, “and TJX waits longer until they see what the reaction in the marketplace actually is.”

Most department stores set their pricing based on keystoning (essentially doubling the wholesale cost), but TJX buyers instead go into a negotiation knowing the price they need the product to sell for and work backward. If a buyer really loves a product, she might buy it for the likely selling price—expecting zero profit margin—just so she can have it on the floor.

Most shoppers think all of the goods at T.J. Maxx, Marshalls, and their sister chains are what the company calls “opportunistic buys”—overruns, closeouts, irregulars, etc. It’s a myth. For one thing, there simply isn’t enough of that kind of inventory to supply TJX, let alone the other off-pricers. (If there were, it wouldn’t reflect well on the business savvy of legions of suppliers.) Says Paul F. Rosengard, president and CEO of supplier Boston Traders, which sells outdoor lifestyle men’s apparel: “If, as a manufacturer, all of your shipments to the off-price channel were truly distressed goods, you’d be going out of business.”

TJX does get product from the opportunistic category. Department stores, for example, routinely return or cancel orders from manufacturers, and TJX finds deals there. But the company buys a surprising share of merchandise from its suppliers upfront, insiders say. Hard numbers are difficult to come by. “But if you saw the vendor’s revenue plan, TJX is included,” says D’Arienzo. Vendors, say experts, also produce excess inventory on purpose, hoping TJX will buy it. “It becomes a little bit of a blurry line between what’s off-price and what was built for TJX,” Poppe says. A former buyer explained it this way: “The vendor is fronting it.” One supplier told

In the past, the company has acknowledged that it also produces roughly 10% of its merchandise under hundreds of in-house labels—names like Frou Frou for pet products or Mercer & Madison for leather handbags. (TJX declined to provide an updated share.) Insiders say the ability to contract on the fly with manufacturers lets TJX offer customers at least some merchandise in a hot fashion trend (say, crop tops or slide sandals) when it can’t get enough brand-name supply. Notably, the private labels help in just the opposite circumstances as well: when brand names don’t matter a whit. Says Michael Tesler, a partner at consultancy Retail Concepts: “You don’t treasure hunt white sheets.”

Even when TJX is buying upfront, it can still secure a good price, thanks in part to its huge size. TJX’s suppliers likewise benefit from the same economies of scale. But an even more compelling reason to sell to TJX is that the company can help its vendors grow. “The magic sentence manufacturers wants to hear is, ‘We’ll take it all,’” a CEO of a rival retailer told.

“Marmaxx [the division that houses Marshalls and T.J. Maxx] can do that.” The company is big enough that it can spread the merchandise—both the diamonds and the roughs—throughout its thousands of retail outlets. That also means that brands that don’t want to advertise that they’re selling in off-price chains aren’t as visible. TJX, in fact, doesn’t advertise any of the brands that are in its stores. Meyrowitz told USA Today in 2011 in a rare interview: “We’re absolutely fine with every vendor saying they don’t do business with us. It’s a very important part of our relationship.”

That’s part of why brands that 10 years ago would never sell to TJX today want to get in. 

That the company is Ralph Lauren’s biggest client. (Both Ralph Lauren and TJX declined to comment.) “Outside of true luxury brands, anyone who tells you TJX isn’t one of their top five customers is either lying or doesn’t have a successful business,” Rosengard says. Many vendors can actually make more money selling to TJX than to the department stores. That said, a brand that doesn’t sell in department stores is not as valuable to TJX buyers. If Macy’s (M) carries the label it helps validate the brands as well as the pricing.

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One reason the supplier relationship with TJX is so strong is that it has gotten so bad with the department stores. “A lot of buyers beat up people in the market to try to get what they want, as if they’re making a one-time car buy and they’re never going to go back,” says a former TJX buyer. Department stores want concessions for advertising and markdown allowances. They want money for delayed deliveries and returns. D’Arienzo says he had a client pay $1 million in markdown money to a department store for a product that didn’t sell. “The contention between the two partners is really serious,” he says. Many describe it as adversarial.

By contrast, the buyer-supplier relationship with TJX has historically been more of a partnership. “They grew up needing to be the nice guy, needing people to sell to them,” Tesler says. TJX buyers are taught to make the vendor feel like it’s a win-win and to leave the door open if they can’t come to an agreement this time around. “They’ll make a deal with a vendor they know isn’t a great deal to maintain or establish a relationship with a brand they know is important,” Tesler explains. TJX also pays on time, which seems like a given, but suppliers can go out of business because they don’t always get paid.

, you know what you’re getting. “TJX is going to squeeze you for the best price upfront, but that’s it,” Rosengard says. “That’s the good and the bad.” Some suppliers said the biggest drawback to selling to TJX is that the company doesn’t share as much data on how their products are selling as the department stores do.

The emphasis on the buying culture goes back to Meyrowitz, who has retail in her blood. Her father was a wholesaler, her mother an artist. She was a salesclerk at Fortunoff while attending Rider University and started as an assistant buyer at Saks after graduating. In 1983 she landed at Hit or Miss, part of an earlier iteration of TJX (see sidebar), where sources say she became a protégé of T.J. Maxx founder Ben Cammarata. “He knew she had something special when it came to being a merchant,” says Steven Wishner, a former executive for the company. “She had it.” Cammarata is still the company’s chairman of the board. Meyrowitz became CEO in January 2007, not long after TJX suffered what at the time was reportedly the largest data breach in history. Today she’s the third-highest-paid woman CEO of a U.S. public company, according to Equilar.

People who have worked with Meyrowitz say she has an intuitive sense of the business because she’s been on the frontlines. “She’s one of the few executives that could do almost any merchant job in the company,” Sweetenham says. Meyrowitz has upgraded the stores, taking merchandise out and replenishing more frequently so they’re not as messy. She’s also raised the stores’ taste level, expanding T.J. Maxx’s Runway, which offers designer labels like Valentino and Armani, often from last season. TJX’s European business had been a particularly bright spot and is key to its overall growth. Here again, TJX seems to do things differently. U.S. retailers struggle in Europe, but TJX has prospered, by hiring European buyers to buy European product rather than attempting to force American brands on shoppers.

Meyrowitz is also finally addressing the one area where the company has clearly lagged: e-commerce. After acquiring Sierra Trading Post in 2012 to beef up its online sales operations, the company rolled out tjmaxx.com last year. The retail giant wants to have e-commerce sites for all of its businesses eventually, but it’s taking the time to figure out how to translate that treasure hunt feel online.

A hint of caution, maybe. But don’t take that to mean the company isn’t without grand ambitions. TJX executives have made it clear to analysts that, even without adding new retail chains and geographic markets to its roster, it has the potential to increase its store base by some 60%, to 5,150. (The company has not announced a time frame for this.) As for sales, even mighty Macy’s may one day seem like a piker compared with its off-price competitor. If both companies continue on their current growth trajectories, TJX will surpass Macy’s in annual sales in 2015. When that happens, it won’t be a secret.

Special Offer Products On T.J. Maxx

1.Upf 50 Road Map A-line Long Sleeve Cover-up Dress

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Product Details

  • Printed, upf 50 plus protection, fabric provides stretch
  • Polyester/spandex
  • Imported
  • Machine wash
  • Style #:1000700588

2.Large Jute Beach Tote With Tassel

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Product Details

  • Woven design, dual shoulder straps, shell accent, tassel charm, striped pattern
  • 19in W x 15in H
  • Open top
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  • Style #:1000715435

3.Made In Usa 14kt Gold Pearl Flower Hoop Earrings

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Product Details

  • 2.5mm-3mm freshwater pearl
  • 14 karat gold
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  • Style #:1000735425

4.Comfort Lace Up Sneakers

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Product Details

  • 1.5in. sole height
  • Rounded toe
  • Man made and textile upper, man made sole
  • Lace up closure
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  • Style #:1000735453

5.51mm Designer Sunglasses

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Product Details

  • Gradient lenses, logo temple detail, category 2 filter protection, case and cleaning cloth included, case may vary
  • Modified cat eye frame style
  • Imported, made in Italy
  • Style #:1000737762

6.Fit 2 Slim Jeans

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Product Details

  • Logo accent
  • Regular length, slim fit, 5 pocket style
  • Sits at natural waist
  • Zip fly with button closure
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7.Reverse Weave Cutoff Circle Logo Shorts

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Product Details

  • Logo accent, frayed cuffs, ribbed waistband, reverse weave
  • Classic fit
  • 2 side pockets, 1 back pocket
  • Sits at natural waist
  • Drawstring waist
  • Inseam: 11.5in, taken from size M
  • Cotton/polyester
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8.Unisex 71mm Designer Sunglasses

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Product Details

  • Adjustable nose pads, category 3 filter protection, case and pouch included, case may vary
  • Oval frame style
  • Imported, made in Italy
  • Style #:1000731674

9.Core Fleece Logo Hoodie

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Product Details

  • Kangaroo pocket, graphic logo front, baby ribbed cuffs and hem, fleece lined, fabric provides stretch
  • Long sleeve
  • Drawstring hood
  • Lightweight knit
  • Polyester/cotton/elastane
  • Imported
  • Machine wash
  • Style #:1000727255

10.Made In France 3.3oz Brit Eau De Toilette

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Product Details

  • Ginger, green mandarin and bergamot top notes
  • Tonka bean, cedar, grey musk, oriental woodsy notes an patchouli base notes
  • Size: 3.3 fl oz
  • Imported, made in France
  • Style #:1000731796

11.Big Boy 2pc Jersey Tee And Short Set

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Product Details

  • 2 piece set includes tee and shorts
  • Tee: crew neck, brand logo front
  • Shorts: elastic waist, side taping, brand logo detail, moisture wicking
  • Cotton/polyester
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12.Big Girls One Shoulder Flag Romper

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Product Details

  • Popover ruffle neckline, color block, 2 front pockets
  • One shoulder sleeve
  • Asymmetrical neck
  • Pull on
  • Cotton/polyester
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  • Machine wash
  • Style #:1000692910

13.Big Girls Roll Cuff Denim Shorts

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Product Details

  • Fabric provides stretch, roll cuffs, contrast stitching, distressed
  • 5 pocket style
  • Zip fly with button closure
  • Cotton/polyester/rayon/spandex
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  • Machine wash
  • Style #:1000682227

14.Big Boy 2pk Tricot Fleece Joggers

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Product Details

  • 2 piece set includes 2 pairs of joggers
  • Joggers: drawstring elastic waist, moisture wicking, fleece lined, 2 front pockets, 1 back pocket, ribbed cuffs,
  • joggers: drawstring elastic waist, moisture wicking, fleece lined, 2 front pockets, 1 back pocket, ribbed cuffs, color block detail
  • Polyester
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  • Style #:1000721612

15.Toddler Boys 4pc Mix & Match Fire Truck Joggers Set

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Product Details

  • 4 piece set includes 2 tops and 2 joggers
  • Top: crew neck, front button placket, printed design, 1 chest pocket, long sleeve, fabric provides stretch
  • Top: crew neck, graphic front, shimmer details, short sleeve, fabric provides stretch
  • Joggers: elastic drawstring waist, ribbed trim, 2 front pockets, 1 back pocket, fabric provides stretch, joggers:
  • elastic drawstring waist, ribbed trim, 2 front pockets, 1 back pocket, fabric provides stretch
  • Cotton/polyester/spandex
  • Imported
  • Machine wash
  • Style #:1000692827

16.Made In India Linen Sheet Set

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Product Details

  • Contrast trim, washed for extra softness
  • Queen set includes 1 flat sheet, 1 fitted sheet, 2 standard pillowcases
  • King set includes 1 flat sheet, 1 fitted sheet, 2 king pillowcases
  • Linen
  • Imported
  • Machine wash
  • Style #:1000709257

17.Set Of 2 Rope Crossweave Counter Stools With Cushions

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Product Details

  • Set of 2, cross woven rope design, removable cushion seats
  • Overall: 21in W x 43in H x 18in D, arms: 17in L, legs: 22in H
  • Imported
  • Style #:1000711575

18.Made In Turkey 5×8 Medallion Pattern Area Rug

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Product Details

  • Rug pad recommended for use
  • 5ft W x 8ft L, (sizes approximate)
  • Medallion pattern
  • Polyester/polypropylene/jute/cotton/latex
  • Imported, made in Turkey
  • Spot clean
  • Style #:1000719679

19.Plush Leopard Print Throw

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Product Details

  • Plush and soft
  • 50in W x 60in L
  • Animal print
  • Polyester
  • Imported
  • Machine wash
  • Style #:1000693545

20.Seed Packet Burrow Toy

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Product Details

  • An interactive puzzle dog toy, three toys included
  • 7.5in W x 7in H
  • Imported
  • Style #:1000725125

21.1qt Lima Nonstick Sauce Pan With Cover

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Product Details

  • Stainless steel handle, free of PFAS, PFOA, lead, and cadmium, ceramic non-stick interior, loop for hanging
  • 1qt capacity
  • Hard anodized aluminum
  • Imported
  • Style #:1000676072
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Save Up to 50% Off on Allbirds’ Black Friday and Cyber Weekend Sale

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Allbirds Black Friday Sale

It’s no secret that Allbirds is our favorite sneaker brand. Not only does the brand make stylish activewear shoes, but they’re also eco-friendly and sustainable, which makes us feel even better about buying from the brand—especially when they’re on sale. Right now, Allbirds’ massive Black Friday sale is on, which means you can save up to 50% off sitewide.

This is Allbids’ biggest sale of the entire year, so whether you’re looking for the perfect gift for someone on your holiday shopping list or just need a new pair of sneakers or sweats, now’s the time to treat yourself. Grab some of the brand’s best-sellers like the Tree Dasher 1s, Wool Runners, and Natural Leggings. Allbirds’ Black Friday sale runs through December 2, but we suggest shopping sooner than later—it’s selling fast!

Allbirds’ Black Friday Sale

Men’s Wool Runners

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Women’s Tree Dasher 1

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Women’s Wool Runners

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Women’s Wool Runner Fluff

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Huk Gear Review

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Huk Gear is a Charleston-based company. Their ideology is firmly hooked into the fishing and diving culture in their home state. Huk Gear combined a unique look with high-performance materials. Their outerwear, headwear, and swimwear all get the same devotion to feature and quality that you expect from their shirts. They always try to stay on the upfront with innovative products at very reasonable prices.

Products and services of Huk Gear: They bring you genuine apparel from the company that was raised on the water of Charleston. Fishing is a way of life, and they want to create something that full include the passion that is inside all of them. Huk Gear brings functional clothing without losing comfort. They started under the approach of being comfortable while on the water or bounded by nature.

Huk Gear offers tops, bottoms, fleece and hoodies, outerwear, footwear, belts, headwear, sun protection, and boxers. They also allow you to shop by their collection, such as Icon X, Foul weather, and rainwear. Huk Gear is expanding the brand to include fashion looks that reflect water, sand, sun. Their customers will always find a massive collection of casual fishing gear. Huk Gear believes in celebrating life and overcoming whatever hurdles get in their way.

Complains and feedbacks of Huk Gear: feedback is essential for the company to maintain its product quality and service.

HUK WOMENS REFLECTION PURSUIT

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The Huk Pursuit Long Sleeve is packed with Huk Performance Technology to handle the elements on the water. This lightweight crew neck shirt is an ideal layer on cooler days and perfect worn by itself when it’s hot. With +UPF 30 to block UVA and UVB rays for all-day sun protection, stain resistant and anti-microbial treatments and superior breathability, the Pursuit shirt is a must-have for any angler’s arsenal.

HUK WOMENS ICON X LONG SLEEVE SHIRT

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The Huk ICON X is one of the most popular fishing shirts available. When you wear this comfortable, perfect-fitting, sun-blocking +50 UPF crew you’ll be wearing apparel that not only looks great, but is built from state-of-the-art fabrics, durable poly-knit construction and most advanced materials for protection against the elements.

We proudly introduce our latest women’s ICON X long sleeve featuring our Internal Cooling Element (I.C.E) technology – engineered at the fiber level to cause an endothermic reaction once there is any contact with moisture (sweat) causing your body temperature to drop in minutes.

HUK WOMENS SUNWAVES PURSUIT

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The Huk Pursuit Long Sleeve is packed with Huk Performance Technology to handle the elements on the water. This lightweight crew neck shirt is an ideal layer on cooler days and perfect worn by itself when it’s hot. With +UPF 30 to block UVA and UVB rays for all-day sun protection, stain resistant and anti-microbial treatments and superior breathability, the Pursuit shirt is a must-have for any angler’s arsenal.

HUK WOMENS ROY TROY PURSUIT

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The Huk Pursuit Long Sleeve is packed with Huk Performance Technology to handle the elements on the water. This lightweight crew neck shirt is an ideal layer on cooler days and perfect worn by itself when it’s hot. With +UPF 30 to block UVA and UVB rays for all-day sun protection, stain resistant and anti-microbial treatments and superior breathability, the Pursuit shirt is a must-have for any angler’s arsenal.

HUK WAYPOINT HOODIE

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The Huk Waypoint Hoodie is a must-have for your days on the water. Made from recycled plastic bottles, we have created our softest and lightest fabric yet, while keeping plastic out of the waterways. The bottles are cleaned, crushed, melted and stretched into fibers that are woven into yarns. This then becomes a durable fabric that features 50+ UPF rating to keep you protected from the sun. The Waypoint Collection: Protect the Water. Protect your Skin.

HUK ROGUE WAVE

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The Rogue Wave is engineered for all kinds of nasty conditions. Its full neoprene and rubber upper construction provides durability and comfort. Bring it on, Mother Nature.

  • GripX Wet Traction Non-Marking Outsole
  • Neoprene and Rubber Upper
  • Molded Footbed
  • Heavy Duty Pull Tabs

HUK ICON X COLDFRONT 1/4 ZIP

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Our Coldfront Icon X 1/4 Zip will keep you warm and comfortable by combining durable, water-resistant material with cuffs and hem that guard you against the cold.

  • Designed with hollow-core warming fibers to trap heat
  • Blended fabric that gives you the flexibility and stretch that you need, while maintaining shape and fit
  • DWR (Durable Water Repellent) waterproof/breathable material that works to fight moisture at 3 unique layers
  • Created with a stain-resistant treatment that keeps stains from sticking and easier to wash out
    100% Polyester

HUK RUTLEDGE FISHING FLANNEL

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The Huk Rutledge Flannel Shirt is the perfect addition to your fall wardrobe. This incredibly soft, warm and comfortable shirt is made of 100% polyester for all day wear. It features two chest pockets with flaps and a button closure and an eyewear wipe.

HUK WAYPOINT WADING PANT

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Introducing: The Huk Wading Pant

  • 37% Recycled polyester
  • 35% polyester / 20% cotton / 8% spandex
  • Plier pocket
  • Back zippered pocket
  • 2 hand pockets
  • 30″ inseam

HUK BAND PURSUIT LONG SLEEVE

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The Huk Pursuit Long Sleeve is packed with Huk Performance Technology to handle the elements on the water. This lightweight crew neck shirt is an ideal layer on cooler days and perfect worn by itself when it’s hot. With +UPF 50 to block UVA and UVB rays for all-day sun protection, stain-resistant and anti-microbial treatments and superior breathability, the Pursuit shirt is a must-have for any angler’s arsenal.

HUK WAYPOINT PACKABLE INSULATED JACKET

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This exceptionally warm and lightweight full-zip jacket is constructed with stretch insulation, offering a versatile cold-weather jacket.

  • 100% Recycled nylon
  • Packs into its own pocket
  • Recycled yarns
  • 2 zippered hand pockets
  • Stretch binding at cuffs and hem
  • Interior hidden zippered chest pocket
  • Primaloft ECO Black 80gram

HUK PURSUIT VENTED HOODIE

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The Huk Pursuit Vented Hoodie is packed with Huk Performance Technology to handle the elements on the water. This lightweight crew neck shirt with mesh vented sides is an ideal layer on cooler days and perfectly worn by itself when it’s hot. With +UPF 50 to block UVA and UVB rays for all-day sun protection, stain-resistant, anti-microbial treatments, and superior breathability: the Pursuit shirt is a must-have for any anglers arsenal.

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Allbirds Launches Pink Running Shoes

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Women's Tree Flyers - Lux Pink

Allbirds Pink Running Shoes

We’ve all heard the canonical phrase, “on Wednesdays, we wear pink” from the 2004 cult classic Mean Girls, but the phrase has been reincarnated in today’s launch of the Allbirds x Lindsay Lohan collab which declares, “on Wednesdays, we launch pink.” The pink to which the beloved brand is referring is a limited edition Lux pink color of the Allbirds Tree Flyer running shoe, available in both men’s and women’s sizes. The shoe also comes in six other color options and has gained attention for being both sustainable and a comfortable and reliable training shoe.

Women's Tree Flyers - Lux Pink

The shoe was most recently included in Runner’s World’s “What We’re Testing” roundup for May. Runner-in-Chief Jeff Dengate found the shoe to be lighter and bouncier than Allbirds’ original running shoe, the Tree Dasher. “It’s a little lighter than the Dasher, the upper feels a bit more refined for running fast, and the innovative midsole is soft but can handle my daily runs,” stated Dengate. “It’s still a little heavier than comparable shoes—and there are a lot of great daily trainers you can find for $160—but it shows promise that Allbirds is committed to making a great running shoe without using petroleum-based products.”

Women's Tree Flyers - Lux Pink

While sustainability has become a top priority for countless consumers, many companies have fallen short of the mark with their supposedly eco-friendly offerings, which have either become subject to greenwashing or are simply sub-par products. But Allbirds is actually doing the work, creating a quality product that’s also actually eco-friendly. This shoe in particular is carbon-neutral and contains materials like castor beans, eucalyptus fiber, merino wool, and recycled water bottles. The brand has also pledged to continue lowering its carbon footprint as it expands its product offerings.

Women's Tree Flyers - Lux Pink

Besides her fame—and ties to their slogan—Lindsay Lohan may seem like a bit of an odd choice for a running shoe collaboration, but Allbirds says that was intentional. They state on their website, “with Lindsay’s help, we’re reminding the world that anyone and everyone can lace up and move their body.”

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