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A Beginner’s Guide to Website Speed Optimisation Fix Your Slow Site in easy ways

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Website Speed Optimisation

Website Speed Optimisation

Did you know, your website speed will not only give a good user experience but also it will help in your site search engine optimization (SEO)?

So, in this article I will focus on how to optimize your website speed and take your site to the next level.

Let’s dive in.

Why Do We Need to Optimize a Site for Speed?

Before going into details of how to optimize your website speed, first, we will determine why you even need to spend your precious time on optimizing your website speed.

  1. User Experience

The very first reason why you should focus on your website is the user experience.

Nobody likes a slow website, right?

Just think about yourself when you visit a website that keeps loading and loading but you never get the results you wanted.

Would you visit this website again?

No.

So, to give a better user experience you should focus on your website speed.

  1. SEO

Next I have SEO which is a very important factor in digital marketing.

Whether you know it or not, SEO or you can say Search Engine Optimization is the lifeline of your business website.

Several factors matter a lot in a website SEO like on-page SEO, off-page SEO, technical SEO, etc.

Website speed is one of those factors. So to rank your website well in Google SERP your website speed should be good enough.

  1. Better Conversions

We all have business websites to offer some services to our target audience.

Let say you have a digital marketing agency and offers some services online through your website.

And any user tries to open your website to grab some services from you but your site is so slow that it takes huge time in loading.

What do you think that the user will do?

He or she will immediately cross its browser window and will search for another website.

That will result in a loss of business and revenue.

So to getter sales and conversion you should focus on your website speed.

How to Measure your Website Speed?

Till now you are clear enough why you should focus on your website speed.

But you must be wondering about

  • What is your site speed currently?
  • How much longer it takes to load?
  • How to measure your website speed, and all?

Gone are the days when you used to do everything manually. Now with the help of some software, tools, and utilities you can easily do everything related to managing your website in effective ways.

So, listing you some of the best services to check your website speed for free.

  1. GTmetrix

GTmetrix is one of the best services available online to check how fast your website loads.

All you need to open the GTmetrix website and enter your domain name to check its speed.

Steps to check your website speed in GTmetrix.

gtmetrix

  • Click here to open the GTmetrix website.
  • Enter your website URL to Analyze your website speed.
  • Click on Test Your Site Button.
  • You will be displayed a complete in-depth report having Performance Score, page details, and recommendations to improve your site speed.
  1. Pingdom

Pingdom is another popular service that will help you to test your page load time and find bottlenecks.

All you need to open the tools page of Pingdom to start testing.

pingdom

Steps to check your website speed in Pingdom.

  • Click here to open the Pingdom tools page.
  • Enter your website URL.
  • Select a location from where you want to check your website speed.
  • Click on START TEST
  • You will see your results that include performance grade, page size, load time, and requests along with some recommendations to improve page performance.
  1. Google PageSpeed Insights

Next we have Google PageSpeed Insights.

It is the online service from Google itself that will help you make your web pages fast devices.

Google Page Speed

Steps to check your website speed via Google PageSpeed Insights.

  • Click here to open Google Page Speed Insights
  • Enter a web page URL
  • Click Analyze
  • You will get the results showing your website speed on Mobile and Desktop along with opportunities to that help your page load faster.
  1. WebPageTest

Last we have WebPageTest to test a website’s performance.

This has the facility of Advance testing along with simple testing

WebPageTest

Steps to check your website speed via WebPageTest

Click here to open WebPageTest

  • Choose Advanced Testing or Simple Testing
  • Enter a website URL
  • Select different filters like Test Location, Browser
  • Click START TEST
  • You will be displayed appropriate results

How to Optimize Your Website Speed?

As you have sufficient knowledge about website speed, how does it matter, how to test your website speed, now we can proceed with how to optimize your website speed.

So without further ado, let’s get started.

Choose a Reliable Web Hosting

Web hosting is the first and foremost factor that you should consider to optimize your website speed and overall experience.

I have come across many people who use cheap hosting from local vendors and then ask for why they are not getting enough speed and

You know a great website depends on good web hosting.

Web hosting is the storage area of your website where all your website files get stored.

If you choose a reliable web hosting it will surely result in

  • Better Uptime
  • Better Website Speed

So, while choosing a web hosting for you next time, go with the trusted web hosting providers only.

Some of the best reliable best web hostings are…

  1. Bluehost

Recommended by WordPress.org, Bluehost is one of the most reliable platforms powering 2 million websites worldwide.

Its shared hosting plan starts at $3.95/mo only included with a free domain name.

  1. A2 Hosting

Founded in 2003, A2 hosting is a one-stop solution for all your hosting needs.  The plan starts at $2.99/mo included with A2 site builder and free site migration.

  1. Hostgator

Complete web hosting package includes a free domain name, SSL, CDN, migration, 45 days money-back, 99.9% uptime available at only $2.75/mo.

  1. GreenGeeks

Faster, Scalable, & Eco-friendly web hosting platform starts only at $2.95/mo.

  1. DreamHost

Fully featured, fast, and reliable WordPress hosting with 24/7 expert support starting at $2.59/mo only.

  1. Inmotion

17-Year CNET and A+ Rating WordPress hosting with ultra-performance, premium WordPress toolkit, and advanced security starts at $6.99/mo.

  1. Ipage

Free domain registration, 1,000s of free templates, free email address, free 24/7 support, free site builder, free SSL Certificate, 30-day money-back guarantee, free domain transfer, everything is available at $1.99/mo.

  1. Hostinger

Famous for its most affordable plans starting as low as $0.99/mo.

  1. Hostwinds

Exceptionally High-Quality Hosting with 1 domain, unlimited bandwidth, unlimited disk space for a remarkably low price of $3.29/mo only.

  1. Namecheap

One of the most popular domain registrars in the world’s including reliable web hosting services starts only at $1.44 where you can host 3 websites.

Choose WordPress Optimised Themes

The next important factor is your website theme.

While choosing a theme for your website don’t go on their looks only. Rather you should focus on those themes which are lightweight and optimized for WordPress.

These types of themes will certainly boost your website speed.

I have seen many people use some flashy themes just for the sake of good looks but indirectly they are running their website visitors.

What will you do with a beautiful looking website if the website does not load under the 2-3 seconds?

Moreover these types of themes are poorly coded and might put your website on hacking risk.

So, you should consider some of the best reliable themes which are optimized for WordPress sites.

Here are some of the best recommend themes that are optimized for WordPress for faster sites.

  1. GeneratePress

The #1 choice of bloggers because of its lightweight and responsiveness.

  • 2,644,670+ Downloads
  • 900+ 5 Ratings
  • 200,000+ Active websites
  • 60,000+ Happy customers
  1. Astra

Astra is the ultra-fast, lightweight, and highly customizable theme for WordPress which is joined by over 800,000+ users.

  • No jQuery
  • Less than 50 KB
  • Loads less than 0.5 seconds!
  1. Caching Plugins

Apart from choosing a reliable web hosting and WordPress optimized theme, caching plugins can help you to increase your website speed.

But before installing a WordPress caching plugin, I believe you will opt for a reliable web hosting and an optimized theme.

Because before getting two primary things getting a caching plugin installed you will be wasting your time and nothing else.

Here are some of the best caching plugin to take your website speed to the next level.

  1. WP Rocket

WP Rocket is a premium plugin that helps you make your WordPress site load faster in a few clicks.

Page Caching, Cache Preloading, Static Files Compression, Images on Request are some of the highlighted features of WP Rocket.

  1. W3 Total Cache

W3 Total Cache is a free plugin with lesser features. Page caching and CDN are two main features of the W3 Total Cache plugin.

  1. Image Optimization

A blog or website is incomplete without images, right?

The plain text could be boring and may result in less user engagement. So to give solutions to problems in a better way we all use a huge number of image files.

But if they are not optimized properly then your site pages will load slower.

So optimizing your web site images is also necessary to make your site load faster.

Again this is not a manual process where you have to compress each and every image by yourself before uploading to them on your website.

WordPress supports thousands of plugins to make your job easy.

And the same goes for image optimization.

There are so many popular plugins that help you compress your images automatically.

All you need to install an appropriate image optimization plugin for your website and every time you upload some images to your site they will be compressed automatically that helps in better website speed.

Some of the best plugins for image optimization are. 

  1. reSmush.it

  • Active installations:100,000+
  • Automatically Optimize pictures up to 5MB
  1. EWWW Image Optimizer

  • Active installations:800,000+
  • Unlimited file size
  1. Compress JPEG & PNG images

  • Active installations:200,000+
  • No file size limits
  1. ShortPixel Image Optimizer

  • Active installations:200,000+
  • no file size limit
  1. WP Smush

  • Active installations:10,00000+
  • Optimize images up to 5MB in size for free

 Using Content Delivery Network

CDN or Content Delivery Network makes your site load faster from each corner of the world irrespective of server location.

In normal cases whenever a user request for some information, the request goes to the server, and then after processing the request an appropriate page is displayed to the user.

Now, let say the user is accessing your website from Delhi, India and your website server is located in the US so naturally there would be some delay.

But there would not be a much lesser delay in the case of a CDN. As if you have enabled a CDN on your website then the user will be served from a data-center that is closer to the user.

Cloudflare is the world’s fastest and most popular Content Delivery Network which is available for free with most of the reliable web hosts.

Moreover, one can enable Cloudflare CDN in a single click to achieve 2x faster load times.

Some of the other best and effective CDN are

  • StackPath
  • KeyCDN
  • Rackspace
  • CacheFly
  • Google Cloud CDN
  • Amazon CloudFront

Conclusion

This is all from my side related to website speed optimization.

I have shared complete details about the website speed optimization that includes why it is necessary to optimize a site for speed, how to check what is the speed of your website, and how to optimize your website speed.

If you follow this guide in the right way, I am sure you will be able to achieve the speed you always wanted for your website.

It will result in better user experience, boost website rankings, and of course better sales.

So what are you waiting for?

Start checking your website speed with any tool I mentioned above and follow the strategies to increase your website speed.

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3 Comments

3 Comments

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    May 31, 2020 at 10:34 pm

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  3. Duncan

    June 3, 2020 at 6:33 pm

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Marketing

Why WordPress CMS is a Good Choice for Any Online Website

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WordPress CMS

The world is changing and it is imperative to have a strong online presence for a business. In order to have that, a professional website is a must. It helps you to garner the attention online, and to create an effective dialogue with the audience. After all, the online presence of your business matters a lot in today’s digital world. The market is jam-packed with website builders which can assist in making a decent website. You can find out plethora of website developers and builders, claiming to offer incredible services. However, credibility, expertise and trust matter the most. After all, it’s related to your business, security and customers. To serve the purpose of success, trust, WordPress is the best choice to make. It is the most reputed platform to develop your business site with incredible features and services. It is a one-stop for all website-development related services & tools.

It offers a sure-shot way to succeed with open source content management system (CMS). Many people are adopting WordPress because of it being user-friendly. Also, CMS is quite easy to operate than other mediums. It does not require any professional skills or technical knowledge to use it. Another thing about WordPress is that it offers many updates which makes it the best CMS choice for online websites.

Let’s take a look at some of the important features that make it the best CMS for any online website.

A comprehensive range of Customer base

WordPress is not limited to one type of customer base, like bloggers. Every person can try their hands on it. From small businesses to large businesses, everyone can use WordPress for building their online website. Through this, one can control as well as manage their websites and it’s content. It is super time-saving, and cheaper than other website builders. It is a prevailing software that has the ability to fulfill the demands of every sort of customer base.  One can’t find any restrictions in any of the features, it’s very flexible in nature. The best part is that it saves a lot of time, and doesn’t cause a dent in your pocket.

SEO friendly

SEO is utterly essential to mark the success of a website online. Many people have no knowledge about SEO which is the reason they are unable to taste the success of their website, or find it difficult to do self-posting on a website or a blog. SEO brings audiences in huge numbers to the website.

SEO friendly

Thus, WordPress helps in maintaining good content and makes the website SEO friendly. It does the SEO coding and keywords selection for you without putting you in trouble. The only thing which the user has to do is target the keywords, and get a right theme for proper coding.

Great money saver

WordPress is a great money saver. There are no money charges on its installation. Also, the user gets complete freedom while using the software. The website can be modified according to one’s own preferences. The website can be built and used in any way one wishes to. On the other hand, features like CSS modification, and various potent features, one has to spend some money.

Security

We all know that online security is the most important aspect of any online website. Without security, it’s very dangerous to operate any online website. Thus, WordPress puts a lot of attention to it’s security features. It offers a highly safe platform for any business site. It has a dedicated team of experts which keeps working behind to safeguard all the websites from a versatile range of malicious attacks, viruses, and hackers. The special WordPress Development team does a lot of research in developing super secure online atmosphere for all types of websites in order to secure the important data of clients.

Numerous themes/plugins

The most prominent feature which WordPress has is its ability to offer numerous themes/plugins.

Numerous themes/plugins

The website user gets easy access to these pre-designed themes which he finds suitable for its business website. On the other hand, it offers plugins that are quite beneficial in controlling the website content, website designs, image/video uploading, optimisation, etc. All these themes/plugins are reachable to mobile users as well. The more responsive the website, the better rankings on the search engines.

One can do all this on their own or can hire a professional.

Conclusion

There is no need for hardcore technical experts to understand WordPress. It is simple to operate and build a business website. With a plethora of templates, themes, plugins, and security features, WordPress stands out from the crowd, and makes it super easier for any amateur to start his own website without getting into technicalities. Thus, it is, undoubtedly, the best CMS and website builder for any website.

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Marketing

Technical steps to launching a website for your business

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launching a website

There were times when having a business was just about constraining it into a specific space. But now things have changed and people are understanding the new norms of businesses like having a website. However, building a website for a business can be a daunting task and costs a huge amount of money. But what if now one can build and launch a website on their own.

It is important to understand that by not creating a business website can be of a great hindrance for the business to grow. This is the reason that you should start thinking of how to build a website from scratch. Nevertheless, the whole process of launching a website for the business involves an investment of a few dollars and is quite easy to do single-handedly.

Here are some technical steps which one can follow to launching their business website:

Get a place for the website to live

The foremost thing which is needed to be done is to get a place for your website to live which means web hosting. It is a simple process that involves buying a hosting platform from a provider. This is usually provided by the domain name registrar.

But there are few things to not skip while looking for web hosting like uptime reliability, customer service, and speed of the hosting.

Eye-catching name

It is imperative to think of a good and thoughtful name of your website. After all, it is the name of the website which attracts the user.

A website name usually gives a general idea about the website. Therefore, taking time in deciding an eye-catching name of a website is crucial.

Easy CMS for editing and constructing a website

CMS known as content management system helps in editing the website through the domain. It helps in editing the layout, settings, new posts, templates, and content of the website. CMS makes the operations of the website super easy and time-saving process. There are various CMS available that have weaknesses as well as their own strengths. Therefore, go for the one which is most suitable for your website.

Choose a beautiful design

By reaching this point, there is some kind of website done, and now is the time when you design it well. Install a theme through CMS. Themes allow the website to look great and function in an awesome way. There is always a theme for businesses, entrepreneurs, podcasters, bloggers, etc. to choose the one which serves your purpose.

Editing the website

There are times when you need to edit something on your website. Therefore, it can sometimes mess the things for the beginners as well as professionals. This is the reason that it is essential to keep the website protected with a child theme.

It is a theme that has a style sheet that is separately set on the webserver from other theme files. While using the child theme, it does not break the website and protects from the updates.

The final touch-ups

By reaching this stage, the website is completed with the technical stuff and requires few touch-ups like customisation of a logo, basic content on the website, installation of analytics, and great marketing strategy.

Conclusion

All these technical steps are essential to building a website and brings a huge difference. But it does not guarantee success overnight. Therefore, be patient and keep on working on your website.

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Marketing

Constant Contact Review (Effective Email Marketing Software)

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Constant Contact Review

Constant Contact Review (Effective Email Marketing Software)

If you are looking for the Constant Contact Review then you are on the right page.

As I have shared a complete review of Constant Contacts in this article.

Let’s dive in.

Overview

Being in the industry for over 20 years, Constant Contact claims to be #1 effective email marketing software.

Being a trusted partner at every step they help small businesses to get succeed.

It has all the features (automatic welcome emails, segmentation) you need to start effective email marketing for your business along with some more effective features (coupons, polls, and events) to boost your marketing efforts.

So let’s get started knowing more about Constant Contact in detail.

Overview

Features

Constant Contact offers huge easy to use features that will help you to create marketing campaigns like a pro.

Here are some of the best features of Constant Contact.

  1. Drag & Drop (Editing Made Easy)

Drag. Drop. Editing made easy.

You can design a professional email by customizing their email templates with easy drag and drop feature.

  1. Automation

Gone are the days when you used to send every single mail manually.

With the help of email marketing software like Constant Contact, you can send thousands of emails automatically that will help you keep your audience engaged and leads to better sales.

  • Automatic welcome mail
  • Automatic Email series
  • Easy Segmentation of Contact list
  • Resend mail to non-openers
  • Powerful list-building tools
  1. Ecommerce

Ecommerce

You will get eCommerce tools to grow your eCommerce store and turn your contacts into loyal customers.

  1. Contact Management

Amazing email list building tools that let you add new contacts with ease

  • Add contacts from Facebook, and more
  • Import Excel, Outlook, Salesforce, or from anywhere
  1. Tracking Tools

Real-time tracking tools to track open rate, click rate, sharing.

  1. Email Plus

Go beyond just email marketing with Email plus that facilitates you live events, donations, coupons, online surveys, and more.

Plans

Constant Contact offers 3 plans with powerful features and all the support you need to take your email marketing to the next level.

Best thing first!

You will get the first month for free with all the plans.

  1. LITE

This is the entry-level plan that starts at $5/mo.

In the LITE plan, you will get the following features.

  • 10,000 Email Sends/Mo
  • Customizable Templates
  • 500 MB File Storage
  • Ecommerce (Upload Shopify contacts)
  • 1 User
  • Live Support
  • Email Scheduling
  • Contact List Import
  • List-Building Tools
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  1. EMAIL

This is the mid-level plan that starts at $20/mo. This plan will allow you to send unlimited emails and get more file storage.

In the EMAIL plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • eCommerce Basic
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  1. EMAIL PLUS

This is the most advanced plan that starts at $45/mo. This plan will allow you more powerful features to grow your business.

In the EMAIL PLUS plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • Ecommerce Advanced
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Customizable Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ad
  • Google Ads
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  • Automated Email Welcome Series
  • Automated Email Behavioral Series
  • RSVP
  • Subject Line A/B Testing
  • Dynamic Content
  • Users
  • Event Marketing
  • Surveys
  • Polls
  • Coupons
  • Online Donations
  • New Customer Consultation

Quick Note: All the prices mentioned above are based on the number of contacts.

You can save up to 15% if you prepay form 6 months or 12 months.

A non-profit organization can save up to 30% on prepay.

How to get Constant Contact?

All you need to open the Constant Contact Website.

  1. Click on START YOUR FREE MONTH and you will be navigated to Sign up form.
  2. Select a plan (By default Email Plan would be selected).
  3. Choose how many contacts you have (By default it would be 500).
  4. Choose Payment options.
  5. Select 6 months or 12 months plans to save more.
  6. Create your account by using your email address and a strong password.
  7. Click on Next Button and Pay via any suitable method.

So, this way you can buy any plan based on your needs and requirements.

Constant Contact Help & Support

Constant Contact offers a massive support system to help you with ease in any situation.

  • Call Support (Monday to Saturday)
  • Knowledge Base to help new users get started
  • Market place for official and third party Apps and Integration
  • Educational Webinars
  • Chat Facility (Monday to Friday)
  • Community to ask questions and help others
  • Marketing Professional
  • Video Tutorial
  • Professional services
  • Tweet them @CTCTHelp
  • Affiliate Program to earn commission

Final Verdict 

So, this is all related to Constant Contact email marketing software.

I have shared all the features and plans for Constant Contact.

Trust me guys, this is one of the best email marketing software with immense features at affordable prices.

So, buy a plan now based on your requirements and scale your business like never before.

If you still have any questions or feedback related to Constant Contact, feel free to contact me.

I will try to give you the best solution.

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