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How To Learn Online Complete SEO For Beginners

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Complete SEO for Beginners

Complete SEO for Beginners

Wondering what is SEO all about?

What are the different types of SEO?

How to perform SEO for your website?

Whatever question you have in your mind, all will be answered in this post.

So, what are you waiting for?

Let’s dive in.

SEO for Beginners

What is SEO?

SEO stands for Search Engine Optimization.

It is a process of optimizing your individual website content and overall website so that it will be visible in search engines.

The whole purpose behind SEO is to make your site rank for the targeted keywords and improve overall brand value.

Now you must be wondering what are keywords.

Let’s have a quick look.

 

What are the keywords?

Keywords are the word or combination of words that people type in Google to get to know more about something.

For example:

You want to know how to start a blog.

So, you will be typing – “how to start a blog” on Google.

Right?

Here, how to start a blog is the keyword.

Now imagine you have written a post around the same topic. So when people search for this term, your post should come to the SERP.

It should rank on the first page, even in the top 3 positions if you want better traffic on your site.

Types of keywords 

Short Tail Keywords: These are the one word or two words in length.

Example: Mobile, Android mobile

These keywords have very high search volume but very high competition.

Long Tail Keywords: These are comparatively longer phrases.

Example: Android mobile under 10000

These keywords have comparatively low search volume but less competition.

LSI keywords: LSI stands for Latent Semantic Indexing

These are the keywords that have co-relation with the primary keyword.

Example: best smartphone under 10000

Benefits of SEO

SEO is a must if you want to increase the visibility of your site in SERP.

Here are some of the benefits of SEO.

  • It will help to rank your content for targeted keywords
  • Increase your site visibility
  • Build your website authority
  • Boost Conversions
  • Increase your brand awareness

Types of SEO?

Generally, there are two types of SEO.

  1. On-page SEO

On-page SEO is all about optimizing the content within the website.

On-page SEO

Keywords are the primary things that you should focus on while doing on-page SEO.

While writing content for your site, you must target at least one primary keyword so that it can rank for the relevant keyword in the SERP.

So before start writing a post, do some keyword research and find out the main keyword (Longtail) with some LSI keywords.

Write a well-researched post using this keyword and publish it.

How to do on-page SEO?

SEO Title: Use the target keyword in SEO title

Meta Descriptions: Use target keyword in Meta description

Header Tags (H1-H6): Utilize H1-H6 heading properly

Optimize Images with proper alt tag: Compress images and use keyword in the alt tag

Keyword Density: Use the primary keyword in the first 100 words and the last 100 words.

Sprinkle at some more places along with LSI keywords.

Page Speed: optimize page speed using some caching plugin

Internal linking: Do the interlinking of relevant content

Site Maps: Use sitemaps so that search engine can crawl your site better

  1. Off-page SEO

Off-page SEO is all about optimizing the content outside the website.

Off-page SEO

Backlinks are the primary things that you should focus on while doing off-page SEO.

Backlinks are simply the links that point to your site by other sites.

Links can be to your domain or the individual pages.

Backlinks can be categorized into two parts

Dofollow: These are the important links that passed link juices to your site.

Nofollow: These links do not pass link juices to the target website.

It is recommended to have a mix of both types of backlinks.

Different ways to do off-page SEO and build backlinks.

Blog Commenting:

Blog commenting is the simplest way to get backlinks to your site.

Moreover, it will help you to let people know about your blog and bring some traffic.

All you need to go to some website in your niche, read the posts, and comment with relevant feedback or any query.

Guest Blogging:

This is the most popular way to get backlinks.

Guest blogging is all about posting content on other blogs with your site link.

To start with guest blogging, you have to find the sites which accept guest post and then ask them for that you want to do a guest post.

If they approve it, then you need to write content and get published.

This will not help you with backlinks but also increased traffic on your site.

Image Submission Sites:

There are several image submission sites that you can use to submit the image to build backlinks and more site exposure.

Pinterest is one of the most popular image sharing sites these days.

Blog Directories:

You can also submit your site links to the relevant blog directors. It will also help you with backlinks and traffic.

Testimonials:

Some websites keep looking for a testimonial from the high authority sites to build trust with their audience.

If you have some authority, then you can easily get backlinks by giving testimonials on websites.

Social Media Marketing:

Social media is at boom.

If you want to promote your website then Social media marketing is a must. Apart from organic traffic, there cannot be another better option than social media.

Facebook, Twitter, Instagram, LinkedIn are some of the best platforms to get started with.

Infographics:

Plain text could be boring sometimes.

You can create some impressive infographics to depict your content in a minimal way possible.

People would be interested to link to your infographics in their content.

Alternatively, you can submit your infographics on specific websites.

Videos:

The trend of videos is increasing because videos create better user engagement.

Even Google ranks content higher which has embedded relevant videos as compared to the content that does not have any video.

Moreover, YouTube is the most used search engine after Google.

You can create your YouTube channel and publish informational videos to bring more traffic to your site.

Question and Answer platforms:

You can start the following question and answer platform like Quora.

Quora is the most widely used platform to ask questions and answer the questions.

You can find the relevant questions to your niche and reply with your post link.

This way you will be able to get backlinks as well as some targeted traffic to your site.

Bookmarking sites:

You can also take advantage of bookmarking sites like Medium, Reddit, etc. for more social bookmarking sites

Final Thoughts

This is all related to SEO. I have shared complete details about what is SEO including different types of SEO and how to perform SEO for a website.

I hope you have got enough knowledge about SEO.

So, start implementing all the aspects of SEO and take your site to the next level.

 

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Marketing

Why WordPress CMS is a Good Choice for Any Online Website

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WordPress CMS

The world is changing and it is imperative to have a strong online presence for a business. In order to have that, a professional website is a must. It helps you to garner the attention online, and to create an effective dialogue with the audience. After all, the online presence of your business matters a lot in today’s digital world. The market is jam-packed with website builders which can assist in making a decent website. You can find out plethora of website developers and builders, claiming to offer incredible services. However, credibility, expertise and trust matter the most. After all, it’s related to your business, security and customers. To serve the purpose of success, trust, WordPress is the best choice to make. It is the most reputed platform to develop your business site with incredible features and services. It is a one-stop for all website-development related services & tools.

It offers a sure-shot way to succeed with open source content management system (CMS). Many people are adopting WordPress because of it being user-friendly. Also, CMS is quite easy to operate than other mediums. It does not require any professional skills or technical knowledge to use it. Another thing about WordPress is that it offers many updates which makes it the best CMS choice for online websites.

Let’s take a look at some of the important features that make it the best CMS for any online website.

A comprehensive range of Customer base

WordPress is not limited to one type of customer base, like bloggers. Every person can try their hands on it. From small businesses to large businesses, everyone can use WordPress for building their online website. Through this, one can control as well as manage their websites and it’s content. It is super time-saving, and cheaper than other website builders. It is a prevailing software that has the ability to fulfill the demands of every sort of customer base.  One can’t find any restrictions in any of the features, it’s very flexible in nature. The best part is that it saves a lot of time, and doesn’t cause a dent in your pocket.

SEO friendly

SEO is utterly essential to mark the success of a website online. Many people have no knowledge about SEO which is the reason they are unable to taste the success of their website, or find it difficult to do self-posting on a website or a blog. SEO brings audiences in huge numbers to the website.

SEO friendly

Thus, WordPress helps in maintaining good content and makes the website SEO friendly. It does the SEO coding and keywords selection for you without putting you in trouble. The only thing which the user has to do is target the keywords, and get a right theme for proper coding.

Great money saver

WordPress is a great money saver. There are no money charges on its installation. Also, the user gets complete freedom while using the software. The website can be modified according to one’s own preferences. The website can be built and used in any way one wishes to. On the other hand, features like CSS modification, and various potent features, one has to spend some money.

Security

We all know that online security is the most important aspect of any online website. Without security, it’s very dangerous to operate any online website. Thus, WordPress puts a lot of attention to it’s security features. It offers a highly safe platform for any business site. It has a dedicated team of experts which keeps working behind to safeguard all the websites from a versatile range of malicious attacks, viruses, and hackers. The special WordPress Development team does a lot of research in developing super secure online atmosphere for all types of websites in order to secure the important data of clients.

Numerous themes/plugins

The most prominent feature which WordPress has is its ability to offer numerous themes/plugins.

Numerous themes/plugins

The website user gets easy access to these pre-designed themes which he finds suitable for its business website. On the other hand, it offers plugins that are quite beneficial in controlling the website content, website designs, image/video uploading, optimisation, etc. All these themes/plugins are reachable to mobile users as well. The more responsive the website, the better rankings on the search engines.

One can do all this on their own or can hire a professional.

Conclusion

There is no need for hardcore technical experts to understand WordPress. It is simple to operate and build a business website. With a plethora of templates, themes, plugins, and security features, WordPress stands out from the crowd, and makes it super easier for any amateur to start his own website without getting into technicalities. Thus, it is, undoubtedly, the best CMS and website builder for any website.

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Technical steps to launching a website for your business

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launching a website

There were times when having a business was just about constraining it into a specific space. But now things have changed and people are understanding the new norms of businesses like having a website. However, building a website for a business can be a daunting task and costs a huge amount of money. But what if now one can build and launch a website on their own.

It is important to understand that by not creating a business website can be of a great hindrance for the business to grow. This is the reason that you should start thinking of how to build a website from scratch. Nevertheless, the whole process of launching a website for the business involves an investment of a few dollars and is quite easy to do single-handedly.

Here are some technical steps which one can follow to launching their business website:

Get a place for the website to live

The foremost thing which is needed to be done is to get a place for your website to live which means web hosting. It is a simple process that involves buying a hosting platform from a provider. This is usually provided by the domain name registrar.

But there are few things to not skip while looking for web hosting like uptime reliability, customer service, and speed of the hosting.

Eye-catching name

It is imperative to think of a good and thoughtful name of your website. After all, it is the name of the website which attracts the user.

A website name usually gives a general idea about the website. Therefore, taking time in deciding an eye-catching name of a website is crucial.

Easy CMS for editing and constructing a website

CMS known as content management system helps in editing the website through the domain. It helps in editing the layout, settings, new posts, templates, and content of the website. CMS makes the operations of the website super easy and time-saving process. There are various CMS available that have weaknesses as well as their own strengths. Therefore, go for the one which is most suitable for your website.

Choose a beautiful design

By reaching this point, there is some kind of website done, and now is the time when you design it well. Install a theme through CMS. Themes allow the website to look great and function in an awesome way. There is always a theme for businesses, entrepreneurs, podcasters, bloggers, etc. to choose the one which serves your purpose.

Editing the website

There are times when you need to edit something on your website. Therefore, it can sometimes mess the things for the beginners as well as professionals. This is the reason that it is essential to keep the website protected with a child theme.

It is a theme that has a style sheet that is separately set on the webserver from other theme files. While using the child theme, it does not break the website and protects from the updates.

The final touch-ups

By reaching this stage, the website is completed with the technical stuff and requires few touch-ups like customisation of a logo, basic content on the website, installation of analytics, and great marketing strategy.

Conclusion

All these technical steps are essential to building a website and brings a huge difference. But it does not guarantee success overnight. Therefore, be patient and keep on working on your website.

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Marketing

Constant Contact Review (Effective Email Marketing Software)

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Constant Contact Review

Constant Contact Review (Effective Email Marketing Software)

If you are looking for the Constant Contact Review then you are on the right page.

As I have shared a complete review of Constant Contacts in this article.

Let’s dive in.

Overview

Being in the industry for over 20 years, Constant Contact claims to be #1 effective email marketing software.

Being a trusted partner at every step they help small businesses to get succeed.

It has all the features (automatic welcome emails, segmentation) you need to start effective email marketing for your business along with some more effective features (coupons, polls, and events) to boost your marketing efforts.

So let’s get started knowing more about Constant Contact in detail.

Overview

Features

Constant Contact offers huge easy to use features that will help you to create marketing campaigns like a pro.

Here are some of the best features of Constant Contact.

  1. Drag & Drop (Editing Made Easy)

Drag. Drop. Editing made easy.

You can design a professional email by customizing their email templates with easy drag and drop feature.

  1. Automation

Gone are the days when you used to send every single mail manually.

With the help of email marketing software like Constant Contact, you can send thousands of emails automatically that will help you keep your audience engaged and leads to better sales.

  • Automatic welcome mail
  • Automatic Email series
  • Easy Segmentation of Contact list
  • Resend mail to non-openers
  • Powerful list-building tools
  1. Ecommerce

Ecommerce

You will get eCommerce tools to grow your eCommerce store and turn your contacts into loyal customers.

  1. Contact Management

Amazing email list building tools that let you add new contacts with ease

  • Add contacts from Facebook, and more
  • Import Excel, Outlook, Salesforce, or from anywhere
  1. Tracking Tools

Real-time tracking tools to track open rate, click rate, sharing.

  1. Email Plus

Go beyond just email marketing with Email plus that facilitates you live events, donations, coupons, online surveys, and more.

Plans

Constant Contact offers 3 plans with powerful features and all the support you need to take your email marketing to the next level.

Best thing first!

You will get the first month for free with all the plans.

  1. LITE

This is the entry-level plan that starts at $5/mo.

In the LITE plan, you will get the following features.

  • 10,000 Email Sends/Mo
  • Customizable Templates
  • 500 MB File Storage
  • Ecommerce (Upload Shopify contacts)
  • 1 User
  • Live Support
  • Email Scheduling
  • Contact List Import
  • List-Building Tools
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  1. EMAIL

This is the mid-level plan that starts at $20/mo. This plan will allow you to send unlimited emails and get more file storage.

In the EMAIL plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • eCommerce Basic
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  1. EMAIL PLUS

This is the most advanced plan that starts at $45/mo. This plan will allow you more powerful features to grow your business.

In the EMAIL PLUS plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • Ecommerce Advanced
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Customizable Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ad
  • Google Ads
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  • Automated Email Welcome Series
  • Automated Email Behavioral Series
  • RSVP
  • Subject Line A/B Testing
  • Dynamic Content
  • Users
  • Event Marketing
  • Surveys
  • Polls
  • Coupons
  • Online Donations
  • New Customer Consultation

Quick Note: All the prices mentioned above are based on the number of contacts.

You can save up to 15% if you prepay form 6 months or 12 months.

A non-profit organization can save up to 30% on prepay.

How to get Constant Contact?

All you need to open the Constant Contact Website.

  1. Click on START YOUR FREE MONTH and you will be navigated to Sign up form.
  2. Select a plan (By default Email Plan would be selected).
  3. Choose how many contacts you have (By default it would be 500).
  4. Choose Payment options.
  5. Select 6 months or 12 months plans to save more.
  6. Create your account by using your email address and a strong password.
  7. Click on Next Button and Pay via any suitable method.

So, this way you can buy any plan based on your needs and requirements.

Constant Contact Help & Support

Constant Contact offers a massive support system to help you with ease in any situation.

  • Call Support (Monday to Saturday)
  • Knowledge Base to help new users get started
  • Market place for official and third party Apps and Integration
  • Educational Webinars
  • Chat Facility (Monday to Friday)
  • Community to ask questions and help others
  • Marketing Professional
  • Video Tutorial
  • Professional services
  • Tweet them @CTCTHelp
  • Affiliate Program to earn commission

Final Verdict 

So, this is all related to Constant Contact email marketing software.

I have shared all the features and plans for Constant Contact.

Trust me guys, this is one of the best email marketing software with immense features at affordable prices.

So, buy a plan now based on your requirements and scale your business like never before.

If you still have any questions or feedback related to Constant Contact, feel free to contact me.

I will try to give you the best solution.

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