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Guide to competitor backlink analysis with online good tool

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Competitor Backlink Analysis

Competitor Backlink Analysis : The acquisition of quality backlinks is one of the criteria that weigh in SEO. For this, working with analysis tools is necessary in order to know the quality of your incoming links. But it is also a way to better understand the sites of your competitors. This will allow you to determine if a link exchange can be profitable for you and to understand the tactics of each of them. There are many online tool solutions for accessing a set of specific metrics. Here’s how to analyze your backlinks with SEO tools.

Free analysis with Google Search Console

This is a free tool that is made available by Google. Rather, it is a tool dedicated to examining your own site. However, as a consultant, if you have the identifiers of your customers, you will be able to make a complete Competitor Backlink Analysis of their website. The same page is dedicated to inbound and outbound links. Thus, you can identify the backlinks that link to a specific page on your site. By clicking on the most visited landing pages, you have access to the main domain names, then to the links to the original URL, but also to the anchor texts.

Google Search Console

In case of poor quality links that may penalize you, a dedicated page of the tool allows you to disown them. Google Search Console sends an alert if there is a problem. The site offers to analyze backlinks among other criteria that can be improved on your website. Any company that offers a net linking service

BE ACTIVE ON SOCIAL NETWORKS

The activity on social networks allows you to create a community around a common interest: your sector of activity. Thus, your business is put forward in the eyes of Internet users who are interested in your offers, your services, your products, and who are also listening to your messages. Social networks will, therefore, allow you to develop your notoriety online and therefore your website. The links included in the descriptions, but also in regular, optimized, and relevant publications, will increase the number of visits to your website.

INVESTING IN GUEST BLOGGING

The various tips for publicizing your site mentioned above involve being able to wait before getting results or having an advertising budget. If you are in a hurry, other tactics can pay off in the shorter term. It’s possible to gain traffic quickly and for free! In order to gain visibility and traffic, it is advisable to find important and legitimate intermediaries to recommend you to your target. For that, you can contact sites and blogs with a target identical or close to yours in order to publish blog articles to them. This strategy is called guest blogging.

GUEST BLOGGING

The guest author offers quality content that will learn something or entertain the readership of the host in exchange for a free forum and links to the author’s site. A win-win situation!

  • Guest blogging allows you to:
  • Develop strong partnerships
  • Expand your audience
  • Generate traffic
  • Improve SEO with backlinks
  • COMMENT ON FORUMS

In addition to knowing more about the questions asked (very useful to enrich your blog, for example), you can participate in the exchanges and provide your help. It’s a good way to promote your site and your services without spending a single dollar. In addition, in some cases, it is possible to integrate a “Do Follow” link, powerful to boost your SEO. Some speak of “how to market.”

It is interesting to look at each of these techniques, one by one, to obtain results quickly: contacts of prospects, orders on an e-commerce site, etc. So what are you waiting for to promote your website for free?

How to do a competitor backlink analysis?

SEO is not just a story of content optimization. Links play a big role in the positioning of your pages in search engine results. The best SEOs will tell you: the links make you exceed your competition. In certain themes, simply optimizing your content will not be enough. According to the Journal du Net, with its study on the most important criteria in SEO according to 140 SEOs, the backlink is the most important criterion in SEO. It’s simple to understand, once your content is optimized, you can’t optimize it anymore (you can, but it won’t be natural, and Google won’t like it). While with backlinks, you are not limited if you do this well. Whatever techniques you use to set up your link strategy, back links pay.

Yes, but there is a problem with that: Bad links weigh down your SEO in the medium and long term. Previously, we used software that placed links galore. Indeed, Google looked at quantity more than quality. The SEOs were having a great time placing links everywhere; all the techniques were good.

Google wants only one thing: to make sure that the sites come naturally to the top and that the results are not manipulated. For this, “Quality” is the keyword. Now it’s clear; you have to earn your links and not build them.I want to show you how to analyze your links, recognize the good from the bad and finally help you on what to do once a bad link is detected.

What is a link?

First of all, it seems necessary to remember what a link is; not everyone is an expert.

Whether it’s links that are internal to your site or those famous backlinks that we often hear about, it is first of all links on other sites that point to yours.

What is the competitor backlink analysis for?

The links represent the most important factor; we will have to work on them even more if you want to have an SEO strategy that will be flawless.

As you can see, a good link will help increase your positioning while a bad link will have the opposite effect. This analysis can be useful before placing links since it will be important to know on which site it is placed. Not all sites are created equal by Google but we can also perform analysis after they are already placed because sometimes we do not necessarily control all our links. It’s almost a situation that I wish you, that means talking about you, it’s a good thing.

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Marketing

Why WordPress CMS is a Good Choice for Any Online Website

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WordPress CMS

The world is changing and it is imperative to have a strong online presence for a business. In order to have that, a professional website is a must. It helps you to garner the attention online, and to create an effective dialogue with the audience. After all, the online presence of your business matters a lot in today’s digital world. The market is jam-packed with website builders which can assist in making a decent website. You can find out plethora of website developers and builders, claiming to offer incredible services. However, credibility, expertise and trust matter the most. After all, it’s related to your business, security and customers. To serve the purpose of success, trust, WordPress is the best choice to make. It is the most reputed platform to develop your business site with incredible features and services. It is a one-stop for all website-development related services & tools.

It offers a sure-shot way to succeed with open source content management system (CMS). Many people are adopting WordPress because of it being user-friendly. Also, CMS is quite easy to operate than other mediums. It does not require any professional skills or technical knowledge to use it. Another thing about WordPress is that it offers many updates which makes it the best CMS choice for online websites.

Let’s take a look at some of the important features that make it the best CMS for any online website.

A comprehensive range of Customer base

WordPress is not limited to one type of customer base, like bloggers. Every person can try their hands on it. From small businesses to large businesses, everyone can use WordPress for building their online website. Through this, one can control as well as manage their websites and it’s content. It is super time-saving, and cheaper than other website builders. It is a prevailing software that has the ability to fulfill the demands of every sort of customer base.  One can’t find any restrictions in any of the features, it’s very flexible in nature. The best part is that it saves a lot of time, and doesn’t cause a dent in your pocket.

SEO friendly

SEO is utterly essential to mark the success of a website online. Many people have no knowledge about SEO which is the reason they are unable to taste the success of their website, or find it difficult to do self-posting on a website or a blog. SEO brings audiences in huge numbers to the website.

SEO friendly

Thus, WordPress helps in maintaining good content and makes the website SEO friendly. It does the SEO coding and keywords selection for you without putting you in trouble. The only thing which the user has to do is target the keywords, and get a right theme for proper coding.

Great money saver

WordPress is a great money saver. There are no money charges on its installation. Also, the user gets complete freedom while using the software. The website can be modified according to one’s own preferences. The website can be built and used in any way one wishes to. On the other hand, features like CSS modification, and various potent features, one has to spend some money.

Security

We all know that online security is the most important aspect of any online website. Without security, it’s very dangerous to operate any online website. Thus, WordPress puts a lot of attention to it’s security features. It offers a highly safe platform for any business site. It has a dedicated team of experts which keeps working behind to safeguard all the websites from a versatile range of malicious attacks, viruses, and hackers. The special WordPress Development team does a lot of research in developing super secure online atmosphere for all types of websites in order to secure the important data of clients.

Numerous themes/plugins

The most prominent feature which WordPress has is its ability to offer numerous themes/plugins.

Numerous themes/plugins

The website user gets easy access to these pre-designed themes which he finds suitable for its business website. On the other hand, it offers plugins that are quite beneficial in controlling the website content, website designs, image/video uploading, optimisation, etc. All these themes/plugins are reachable to mobile users as well. The more responsive the website, the better rankings on the search engines.

One can do all this on their own or can hire a professional.

Conclusion

There is no need for hardcore technical experts to understand WordPress. It is simple to operate and build a business website. With a plethora of templates, themes, plugins, and security features, WordPress stands out from the crowd, and makes it super easier for any amateur to start his own website without getting into technicalities. Thus, it is, undoubtedly, the best CMS and website builder for any website.

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Technical steps to launching a website for your business

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launching a website

There were times when having a business was just about constraining it into a specific space. But now things have changed and people are understanding the new norms of businesses like having a website. However, building a website for a business can be a daunting task and costs a huge amount of money. But what if now one can build and launch a website on their own.

It is important to understand that by not creating a business website can be of a great hindrance for the business to grow. This is the reason that you should start thinking of how to build a website from scratch. Nevertheless, the whole process of launching a website for the business involves an investment of a few dollars and is quite easy to do single-handedly.

Here are some technical steps which one can follow to launching their business website:

Get a place for the website to live

The foremost thing which is needed to be done is to get a place for your website to live which means web hosting. It is a simple process that involves buying a hosting platform from a provider. This is usually provided by the domain name registrar.

But there are few things to not skip while looking for web hosting like uptime reliability, customer service, and speed of the hosting.

Eye-catching name

It is imperative to think of a good and thoughtful name of your website. After all, it is the name of the website which attracts the user.

A website name usually gives a general idea about the website. Therefore, taking time in deciding an eye-catching name of a website is crucial.

Easy CMS for editing and constructing a website

CMS known as content management system helps in editing the website through the domain. It helps in editing the layout, settings, new posts, templates, and content of the website. CMS makes the operations of the website super easy and time-saving process. There are various CMS available that have weaknesses as well as their own strengths. Therefore, go for the one which is most suitable for your website.

Choose a beautiful design

By reaching this point, there is some kind of website done, and now is the time when you design it well. Install a theme through CMS. Themes allow the website to look great and function in an awesome way. There is always a theme for businesses, entrepreneurs, podcasters, bloggers, etc. to choose the one which serves your purpose.

Editing the website

There are times when you need to edit something on your website. Therefore, it can sometimes mess the things for the beginners as well as professionals. This is the reason that it is essential to keep the website protected with a child theme.

It is a theme that has a style sheet that is separately set on the webserver from other theme files. While using the child theme, it does not break the website and protects from the updates.

The final touch-ups

By reaching this stage, the website is completed with the technical stuff and requires few touch-ups like customisation of a logo, basic content on the website, installation of analytics, and great marketing strategy.

Conclusion

All these technical steps are essential to building a website and brings a huge difference. But it does not guarantee success overnight. Therefore, be patient and keep on working on your website.

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Marketing

Constant Contact Review (Effective Email Marketing Software)

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Constant Contact Review

Constant Contact Review (Effective Email Marketing Software)

If you are looking for the Constant Contact Review then you are on the right page.

As I have shared a complete review of Constant Contacts in this article.

Let’s dive in.

Overview

Being in the industry for over 20 years, Constant Contact claims to be #1 effective email marketing software.

Being a trusted partner at every step they help small businesses to get succeed.

It has all the features (automatic welcome emails, segmentation) you need to start effective email marketing for your business along with some more effective features (coupons, polls, and events) to boost your marketing efforts.

So let’s get started knowing more about Constant Contact in detail.

Overview

Features

Constant Contact offers huge easy to use features that will help you to create marketing campaigns like a pro.

Here are some of the best features of Constant Contact.

  1. Drag & Drop (Editing Made Easy)

Drag. Drop. Editing made easy.

You can design a professional email by customizing their email templates with easy drag and drop feature.

  1. Automation

Gone are the days when you used to send every single mail manually.

With the help of email marketing software like Constant Contact, you can send thousands of emails automatically that will help you keep your audience engaged and leads to better sales.

  • Automatic welcome mail
  • Automatic Email series
  • Easy Segmentation of Contact list
  • Resend mail to non-openers
  • Powerful list-building tools
  1. Ecommerce

Ecommerce

You will get eCommerce tools to grow your eCommerce store and turn your contacts into loyal customers.

  1. Contact Management

Amazing email list building tools that let you add new contacts with ease

  • Add contacts from Facebook, and more
  • Import Excel, Outlook, Salesforce, or from anywhere
  1. Tracking Tools

Real-time tracking tools to track open rate, click rate, sharing.

  1. Email Plus

Go beyond just email marketing with Email plus that facilitates you live events, donations, coupons, online surveys, and more.

Plans

Constant Contact offers 3 plans with powerful features and all the support you need to take your email marketing to the next level.

Best thing first!

You will get the first month for free with all the plans.

  1. LITE

This is the entry-level plan that starts at $5/mo.

In the LITE plan, you will get the following features.

  • 10,000 Email Sends/Mo
  • Customizable Templates
  • 500 MB File Storage
  • Ecommerce (Upload Shopify contacts)
  • 1 User
  • Live Support
  • Email Scheduling
  • Contact List Import
  • List-Building Tools
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  1. EMAIL

This is the mid-level plan that starts at $20/mo. This plan will allow you to send unlimited emails and get more file storage.

In the EMAIL plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • eCommerce Basic
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  1. EMAIL PLUS

This is the most advanced plan that starts at $45/mo. This plan will allow you more powerful features to grow your business.

In the EMAIL PLUS plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • Ecommerce Advanced
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Customizable Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ad
  • Google Ads
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  • Automated Email Welcome Series
  • Automated Email Behavioral Series
  • RSVP
  • Subject Line A/B Testing
  • Dynamic Content
  • Users
  • Event Marketing
  • Surveys
  • Polls
  • Coupons
  • Online Donations
  • New Customer Consultation

Quick Note: All the prices mentioned above are based on the number of contacts.

You can save up to 15% if you prepay form 6 months or 12 months.

A non-profit organization can save up to 30% on prepay.

How to get Constant Contact?

All you need to open the Constant Contact Website.

  1. Click on START YOUR FREE MONTH and you will be navigated to Sign up form.
  2. Select a plan (By default Email Plan would be selected).
  3. Choose how many contacts you have (By default it would be 500).
  4. Choose Payment options.
  5. Select 6 months or 12 months plans to save more.
  6. Create your account by using your email address and a strong password.
  7. Click on Next Button and Pay via any suitable method.

So, this way you can buy any plan based on your needs and requirements.

Constant Contact Help & Support

Constant Contact offers a massive support system to help you with ease in any situation.

  • Call Support (Monday to Saturday)
  • Knowledge Base to help new users get started
  • Market place for official and third party Apps and Integration
  • Educational Webinars
  • Chat Facility (Monday to Friday)
  • Community to ask questions and help others
  • Marketing Professional
  • Video Tutorial
  • Professional services
  • Tweet them @CTCTHelp
  • Affiliate Program to earn commission

Final Verdict 

So, this is all related to Constant Contact email marketing software.

I have shared all the features and plans for Constant Contact.

Trust me guys, this is one of the best email marketing software with immense features at affordable prices.

So, buy a plan now based on your requirements and scale your business like never before.

If you still have any questions or feedback related to Constant Contact, feel free to contact me.

I will try to give you the best solution.

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