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Top most important SEO tips for small businesses you need to know when making a new website 

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SEO tips for small businesses

Is your website online but not attracting enough visitors? Publicizing your business site, whether it’s a showcase site or an e-commerce store, requires activating the right traffic acquisition levers. Among the various means available online, you will discover the most suitable for the vast majority of sites. To promote and be visible online, SEO is a central element but it is not the only one. There are many techniques to put in place to gain notoriety on the web and increase your traffic. 1st Position, SEO and social media agency, reveals 10 techniques to promote your website.

INTEGRATE YOUR SITE WITH COMMUNICATION MEDIA

Many people tend to separate online and offline. In reality, the two communications must complement each other. To start promoting your website, you must start by promoting it on all your communication media: business cards, sales brochures, press releases and press kits…

Having a site may seem obvious to some. But still, too many companies are not present online. This is why it is imperative today to highlight your website on your offline communication media, but not only. You most likely have a Linkedin profile, a Facebook page, or even a Twitter account. Feel free to embed your website URL on your own social networks, but also on those of your brand. The more contact points you have, the more likely you are to get traffic to your website.

OPTIMIZE YOUR NATURAL REFERENCING

A good website is not visible if it is not referenced by Google, that is to say that it does not appear in the search results of its search engine. To do this, there are two very distinct but complementary techniques: natural referencing and paid referencing, a concept which will be discussed below.

Optimizing natural referencing is a strategy of notoriety which makes it possible to set up a perennial online marketing. Indeed, this technique is built over the long term. SEO can span several months or even several years. But the real advantage it has is its solidity. A naturally well referenced site acquires first page positions on Google. It is very rare that a web page plummets to the last pages in a few days. Natural referencing (or SEO) is therefore a stable, economical and lasting technique. It involves working on various aspects of your website: the url, the links, the content, etc.

LENDING CONTENT FOR A BLOG

More and more companies are opening a blog. This web marketing tool allows not only to highlight your know-how and your expertise in a sector, but above all to work on the natural referencing of your website .One of the essential criteria evaluated by Google’s robot when ranking for SERP (search results) is content. This content must be relevant, informative for readers but also optimized for SEO thanks to the presence of internal and external links to your site and the integration of strategic keywords on which you want to position yourself.

Producing quality content for your business blog therefore makes your website known. For that, it is possible to integrate links in your articles which return towards your Web site. This traffic will be all the more qualified.

PRODUCE VIDEOS AND INFOGRAPHS

If the textual content can enrich a website and create new doors through search engines, it is no longer enough today. Demanding internet users are demanding more variety in content, both in content and form. This is an opportunity to publicize your additional site. Among the rich content that is popular, we find video and info graphics. These two levers share many advantages:

Very synthetic format than a long blog post

Fun content that facilitates the memorization of information, the message or simply that entertains Internet users Strong potential for virality (sharing on social networks, etc.)Relay on dedicated platforms such as YouTube (video) or Pinterest (info graphic) Obtaining a more modern and connected brand image.

NTEGRATE EMAIL MARKETING

Do you imagine that email is an outdated communication channel? Yet he is far from dead. Thanks to the collection and analysis of data, it has never been easier to create personalized email campaigns and obtain an excellent return on investment. Easy to set up, inexpensive via dedicated solutions, it can fulfill all commercial or marketing objectives: create a link with your contacts, disseminate your brand content more widely, invite your prospects or customers to events, offer tailor-made commercial offers… An essential tool for promoting your website, email marketing offers excellent deliverability and real-time monitoring of results (opening rate, number of clicks, click rate on each link, tracking of site visits…).

USE PAID REFERENCING

Paid SEO, or SEA, consists of using SEO techniques which therefore require a financial investment, but the results of which are almost immediate. Thanks to tools like Google Adwords, it is possible to buy keywords, which amounts to buying its presence in the first Google search results.

Paid referencing is an expensive, but fast, strategy for making your website known on the web. It allows you to generate traffic very quickly and start collecting contacts from your prospects. On the other hand, to work on your online notoriety over the long term, it is preferable to supplement a paid SEO strategy with a natural SEO strategy.

CREATE A GOOGLE MY BUSINESS SHEET

The Google My Business listing is THE identity card for your business on Google and is one of the most effective methods of driving traffic. This business directory is very often integrated into search results. When people enter your company name or keywords related to your business, it is very likely that you can display your Google My Business listing. Create your file now and add as much information as possible: website, address, opening hours, events, commercial offers, photos, etc.

  • Possibility to appear on Google Maps and the local pack
  • Improve your visibility on the SERP (local referencing…)
  • Increase your web traffic with optimized call-to-action
  • Obtain customer reviews to reassure others
  • Keep your target informed of your news

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