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How to Protect Your Site from Negative SEO Attacks?

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Negative SEO Attacks

Cleaning Up a Negative SEO Attacks with Real Info Point

If you are blogging for a while you must have heard about Negative SEO Attacks, right?

SEO stands for Search Engine Optimization that helps your website to rank better in the Google SERP.

But what about Negative SEO Attacks, have you ever heard of negative SEO?

No!

Not an issue.

In this post, I will be sharing some practical tips to protect your site from negative SEO along with what is negative SEO and why you should take care of that.

Let’s dive in.

What is Negative SEO?

As the name specifies, Negative SEO Attacks simply means lower down the rankings of your competitors in the search engines or making any harm to their sites by using the Black hat or unethical techniques.

It may involve

  • Website Hacking
  • Plagiarism (Duplicate Content)
  • Spamming (One can make spam links to your website)
  • Backlinks destruction, or even
  • Misrepresenting your reputation online

All and all, Negative SEO Attacks can ruin your online career.

So, one should take care of that to protect your site from being hit by hackers and negative SEO.

Actionable Tips to Protect Your Site from Negative SEO Attacks

  1. Use Google Webmaster Tools

The very first thing you can do to protect your site from negative SEO set up email alerts with Google Webmaster tools.

Google Webmaster Tools

This way you will get emails from Google itself, whenever your site gets attacked by any malware activities.

Moreover, you will be notified of the indexing problem, server connectivity issues, and Google penalties.

So start with connecting your website with Google Webmaster tools and enable email notifications.

  1. Audit Backlinks Profile

This is a very important aspect of protecting your website from negative SEO.

Audit Backlinks

Backlinks are the links pointing towards your site. Linking could be direct to your domain or any Individual web page of your site.

A huge number of backlinks are made on a daily basis, and one can perform negative SEO on your website by making spam links to your website.

So, it’s very important to analyze your site backlinks profile.

How many backlinks it has, what are the referring domains, their spam score, and all?

You can use some of the most popular SEO tools like Ahrefs, SEMrush, Ubersuggest, etc. to audit your site backlinks profile.

  1. Best Backlinks Protection

You know backlinks from high authority sites are very crucial for your website. And that’s the reason spammers try to remove these backlinks first by sending mails to the webmasters of these websites.

So, you should make a separate list of the best backlinks of your website and keep tracking those whether they are active or lost.

Important Tip: You must use your professional email address while you contact webmasters as this confirms that you are an authorized person of that website.

By doing so, it would likely be difficult for spammers to contact webmasters in the future.

  1. Implement Website Security

Prevention is better than a cure.

So it’s better to implement the web site security to prevent your site from hackers and spammers.

What you can do to embed security to your website.

  • Choose a strong password to login
  • Use any plugin for 2-factor authentication
  • Take backups of all your site files regularly
  • Install antivirus to prevent malware activities
  1. Track Social Media Platforms

You also need to monitor social media platforms whether any fake profile exists with your name or your company name.

Social Media Platforms

Social media is on the boom from the last few years and that’s why spammer are more active on these platforms that lead to fraudulent activities.

So, you must check for fake profiles and try to remove them by marking them as spam.

You can also use some automation tools like Mention to make your job easier.

  1. Remove Fake Reviews

Next, you can check for if someone is doing the fake reviews on your business profile.

It will not only harm your business brand value but also your personal brand value.

If you found so without any genuine reason, then surely that person doesn’t like you and want to damage your reputation online.

So, it’s your job to find out these types of people as soon as possible and get rid of them.

Fortunately, Google My Business allows you to do so!

  1. Remove Plagiarism

Plagiarism is again a big threat to your website rankings. A lot of content is copied intentionally or unintentionally which results in duplicate content on the web.

Google penalized these sites having duplicate content that leads to a loss in rankings

So it’s better to keep tracking your top articles for plagiarism with the help of some plagiarism checker tools like Duplichecker, Grammarly, Copyscape, etc.

  1. Analyze Website Speed

You can also monitor your website speed and if you find something suspicious contact your hosting provider immediately.

If you feel very high loading speed or very low all of a sudden, it could be because of hackers or spammer that may put your server down.

So keep an eye on your site speed regularly.

You can take advantage of some tools like GTmetrix, Pingdom, Google PageSpeed Insights, etc.

  1. Look After Your Own SEO Strategies

The next thing you can consider to protect your website from negative SEO is to look into your own SEO strategies.

This may sound silly, but you never know which strategy of your affecting your website rankings.

Here is a checklist you can perform to get rid of negative SEO.

  • Check whether you have any link to the penalized sites
  • Don’t do low-quality guest posting
  • Never buy backlinks
  • Use “nofollow”, “dofollow” attributes properly
  • Use the target tag appropriately
  1. Handle Online Criticism Carefully

Last but not least is to handle criticism in the right way.

You may come across some situations where you have to face criticism as well.

You never know who is a spammer and what his motive behind the criticism. It could be because they want to –

  • Show you down
  • Make fun of you
  • Take Revenge
  • Outrank you in any way, and so on.

So, you should be prepared for that and you should handle the criticism in the right way.

Remember, you are here to do business, not to make grudges.

Conclusion

I have shared an overview of what negative SEO is all about and how it can damage your website.

Most importantly, I have also shared some actionable tips that can prevent your website from negative SEO.

So, if you don’t want to see you’re all hard work go in vain, start implementing these tips to protect your website from hackers and negative SEO.

Still have any question or feedback, please do comment below, we’ll be happy to help you.

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1 Comment

1 Comment

  1. tom willis

    June 3, 2020 at 5:32 pm

    I love reading your website Have you got a instagram i can connect to?

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Marketing

Why WordPress CMS is a Good Choice for Any Online Website

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WordPress CMS

The world is changing and it is imperative to have a strong online presence for a business. In order to have that, a professional website is a must. It helps you to garner the attention online, and to create an effective dialogue with the audience. After all, the online presence of your business matters a lot in today’s digital world. The market is jam-packed with website builders which can assist in making a decent website. You can find out plethora of website developers and builders, claiming to offer incredible services. However, credibility, expertise and trust matter the most. After all, it’s related to your business, security and customers. To serve the purpose of success, trust, WordPress is the best choice to make. It is the most reputed platform to develop your business site with incredible features and services. It is a one-stop for all website-development related services & tools.

It offers a sure-shot way to succeed with open source content management system (CMS). Many people are adopting WordPress because of it being user-friendly. Also, CMS is quite easy to operate than other mediums. It does not require any professional skills or technical knowledge to use it. Another thing about WordPress is that it offers many updates which makes it the best CMS choice for online websites.

Let’s take a look at some of the important features that make it the best CMS for any online website.

A comprehensive range of Customer base

WordPress is not limited to one type of customer base, like bloggers. Every person can try their hands on it. From small businesses to large businesses, everyone can use WordPress for building their online website. Through this, one can control as well as manage their websites and it’s content. It is super time-saving, and cheaper than other website builders. It is a prevailing software that has the ability to fulfill the demands of every sort of customer base.  One can’t find any restrictions in any of the features, it’s very flexible in nature. The best part is that it saves a lot of time, and doesn’t cause a dent in your pocket.

SEO friendly

SEO is utterly essential to mark the success of a website online. Many people have no knowledge about SEO which is the reason they are unable to taste the success of their website, or find it difficult to do self-posting on a website or a blog. SEO brings audiences in huge numbers to the website.

SEO friendly

Thus, WordPress helps in maintaining good content and makes the website SEO friendly. It does the SEO coding and keywords selection for you without putting you in trouble. The only thing which the user has to do is target the keywords, and get a right theme for proper coding.

Great money saver

WordPress is a great money saver. There are no money charges on its installation. Also, the user gets complete freedom while using the software. The website can be modified according to one’s own preferences. The website can be built and used in any way one wishes to. On the other hand, features like CSS modification, and various potent features, one has to spend some money.

Security

We all know that online security is the most important aspect of any online website. Without security, it’s very dangerous to operate any online website. Thus, WordPress puts a lot of attention to it’s security features. It offers a highly safe platform for any business site. It has a dedicated team of experts which keeps working behind to safeguard all the websites from a versatile range of malicious attacks, viruses, and hackers. The special WordPress Development team does a lot of research in developing super secure online atmosphere for all types of websites in order to secure the important data of clients.

Numerous themes/plugins

The most prominent feature which WordPress has is its ability to offer numerous themes/plugins.

Numerous themes/plugins

The website user gets easy access to these pre-designed themes which he finds suitable for its business website. On the other hand, it offers plugins that are quite beneficial in controlling the website content, website designs, image/video uploading, optimisation, etc. All these themes/plugins are reachable to mobile users as well. The more responsive the website, the better rankings on the search engines.

One can do all this on their own or can hire a professional.

Conclusion

There is no need for hardcore technical experts to understand WordPress. It is simple to operate and build a business website. With a plethora of templates, themes, plugins, and security features, WordPress stands out from the crowd, and makes it super easier for any amateur to start his own website without getting into technicalities. Thus, it is, undoubtedly, the best CMS and website builder for any website.

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Marketing

Technical steps to launching a website for your business

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launching a website

There were times when having a business was just about constraining it into a specific space. But now things have changed and people are understanding the new norms of businesses like having a website. However, building a website for a business can be a daunting task and costs a huge amount of money. But what if now one can build and launch a website on their own.

It is important to understand that by not creating a business website can be of a great hindrance for the business to grow. This is the reason that you should start thinking of how to build a website from scratch. Nevertheless, the whole process of launching a website for the business involves an investment of a few dollars and is quite easy to do single-handedly.

Here are some technical steps which one can follow to launching their business website:

Get a place for the website to live

The foremost thing which is needed to be done is to get a place for your website to live which means web hosting. It is a simple process that involves buying a hosting platform from a provider. This is usually provided by the domain name registrar.

But there are few things to not skip while looking for web hosting like uptime reliability, customer service, and speed of the hosting.

Eye-catching name

It is imperative to think of a good and thoughtful name of your website. After all, it is the name of the website which attracts the user.

A website name usually gives a general idea about the website. Therefore, taking time in deciding an eye-catching name of a website is crucial.

Easy CMS for editing and constructing a website

CMS known as content management system helps in editing the website through the domain. It helps in editing the layout, settings, new posts, templates, and content of the website. CMS makes the operations of the website super easy and time-saving process. There are various CMS available that have weaknesses as well as their own strengths. Therefore, go for the one which is most suitable for your website.

Choose a beautiful design

By reaching this point, there is some kind of website done, and now is the time when you design it well. Install a theme through CMS. Themes allow the website to look great and function in an awesome way. There is always a theme for businesses, entrepreneurs, podcasters, bloggers, etc. to choose the one which serves your purpose.

Editing the website

There are times when you need to edit something on your website. Therefore, it can sometimes mess the things for the beginners as well as professionals. This is the reason that it is essential to keep the website protected with a child theme.

It is a theme that has a style sheet that is separately set on the webserver from other theme files. While using the child theme, it does not break the website and protects from the updates.

The final touch-ups

By reaching this stage, the website is completed with the technical stuff and requires few touch-ups like customisation of a logo, basic content on the website, installation of analytics, and great marketing strategy.

Conclusion

All these technical steps are essential to building a website and brings a huge difference. But it does not guarantee success overnight. Therefore, be patient and keep on working on your website.

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Marketing

Constant Contact Review (Effective Email Marketing Software)

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Constant Contact Review

Constant Contact Review (Effective Email Marketing Software)

If you are looking for the Constant Contact Review then you are on the right page.

As I have shared a complete review of Constant Contacts in this article.

Let’s dive in.

Overview

Being in the industry for over 20 years, Constant Contact claims to be #1 effective email marketing software.

Being a trusted partner at every step they help small businesses to get succeed.

It has all the features (automatic welcome emails, segmentation) you need to start effective email marketing for your business along with some more effective features (coupons, polls, and events) to boost your marketing efforts.

So let’s get started knowing more about Constant Contact in detail.

Overview

Features

Constant Contact offers huge easy to use features that will help you to create marketing campaigns like a pro.

Here are some of the best features of Constant Contact.

  1. Drag & Drop (Editing Made Easy)

Drag. Drop. Editing made easy.

You can design a professional email by customizing their email templates with easy drag and drop feature.

  1. Automation

Gone are the days when you used to send every single mail manually.

With the help of email marketing software like Constant Contact, you can send thousands of emails automatically that will help you keep your audience engaged and leads to better sales.

  • Automatic welcome mail
  • Automatic Email series
  • Easy Segmentation of Contact list
  • Resend mail to non-openers
  • Powerful list-building tools
  1. Ecommerce

Ecommerce

You will get eCommerce tools to grow your eCommerce store and turn your contacts into loyal customers.

  1. Contact Management

Amazing email list building tools that let you add new contacts with ease

  • Add contacts from Facebook, and more
  • Import Excel, Outlook, Salesforce, or from anywhere
  1. Tracking Tools

Real-time tracking tools to track open rate, click rate, sharing.

  1. Email Plus

Go beyond just email marketing with Email plus that facilitates you live events, donations, coupons, online surveys, and more.

Plans

Constant Contact offers 3 plans with powerful features and all the support you need to take your email marketing to the next level.

Best thing first!

You will get the first month for free with all the plans.

  1. LITE

This is the entry-level plan that starts at $5/mo.

In the LITE plan, you will get the following features.

  • 10,000 Email Sends/Mo
  • Customizable Templates
  • 500 MB File Storage
  • Ecommerce (Upload Shopify contacts)
  • 1 User
  • Live Support
  • Email Scheduling
  • Contact List Import
  • List-Building Tools
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  1. EMAIL

This is the mid-level plan that starts at $20/mo. This plan will allow you to send unlimited emails and get more file storage.

In the EMAIL plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • eCommerce Basic
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ads
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  1. EMAIL PLUS

This is the most advanced plan that starts at $45/mo. This plan will allow you more powerful features to grow your business.

In the EMAIL PLUS plan, you will get the following features.

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • Ecommerce Advanced
  • Automated Abandon Cart Email (Shopify)
  • WooCommerce Integration
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Customizable Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ad
  • Google Ads
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners
  • Automated Email Welcome Series
  • Automated Email Behavioral Series
  • RSVP
  • Subject Line A/B Testing
  • Dynamic Content
  • Users
  • Event Marketing
  • Surveys
  • Polls
  • Coupons
  • Online Donations
  • New Customer Consultation

Quick Note: All the prices mentioned above are based on the number of contacts.

You can save up to 15% if you prepay form 6 months or 12 months.

A non-profit organization can save up to 30% on prepay.

How to get Constant Contact?

All you need to open the Constant Contact Website.

  1. Click on START YOUR FREE MONTH and you will be navigated to Sign up form.
  2. Select a plan (By default Email Plan would be selected).
  3. Choose how many contacts you have (By default it would be 500).
  4. Choose Payment options.
  5. Select 6 months or 12 months plans to save more.
  6. Create your account by using your email address and a strong password.
  7. Click on Next Button and Pay via any suitable method.

So, this way you can buy any plan based on your needs and requirements.

Constant Contact Help & Support

Constant Contact offers a massive support system to help you with ease in any situation.

  • Call Support (Monday to Saturday)
  • Knowledge Base to help new users get started
  • Market place for official and third party Apps and Integration
  • Educational Webinars
  • Chat Facility (Monday to Friday)
  • Community to ask questions and help others
  • Marketing Professional
  • Video Tutorial
  • Professional services
  • Tweet them @CTCTHelp
  • Affiliate Program to earn commission

Final Verdict 

So, this is all related to Constant Contact email marketing software.

I have shared all the features and plans for Constant Contact.

Trust me guys, this is one of the best email marketing software with immense features at affordable prices.

So, buy a plan now based on your requirements and scale your business like never before.

If you still have any questions or feedback related to Constant Contact, feel free to contact me.

I will try to give you the best solution.

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